Sales Manager

LOREN K. CHIN, MBA, CPA

**** *.*. ***** *****, Portland, OR 97229

C 503-***-**** *****.*****@*****.*** http://www.linkedin.com/pub/loren-chin/8/766/6a3

Summary

Proven leader with over 25 years of professional experience and success in positions of responsibility.

An accomplished leader with a history of achieving results and driving profitable growth. Expertise includes:

• Sales Operations • Sales Forecasting & Planning

• Budget planning and administration • Corporate Strategy and Planning

• Business Analysis & Planning • Business Development

Professional Experience

Adidas, Portland OR 2011-current

Strategic Projects Manager, Sales Business Development

• Lead and manage U.S. long range strategy, financial planning and business development across a variety of projects all focused on targeted growth for the North American market. Work with senior management to plan and recommend strategic mission critical decisions.

• Implemented market level and consumer based analytics process focused on identifying sales growth opportunities for the U.S.

• Lead work streams of prioritized and agreed strategic initiatives or sales practice/process improvement initiatives on a project basis

Chin & Associates, Portland OR 2010-2011

Principal Owner, Strategic Marketplace Planning & Analytics

Providing business planning tools, market analytics & business intelligence for a variety of clients including Nike, Columbia Sportswear, Gatorade/Pepsi and several of the leading athletic footwear and apparel retailers in the US

• Financial forecasting of market potential and product category opportunities

• Developed & analyzed store profiles and market analysis criteria for 150 store sporting goods chain.

• Developed new distribution strategy for Umbro/Nike soccer targeting the Latino consumer

• Site and marketing location prospecting and cannibalization analysis

• Expertise with use of geographic information systems to aid market analysis and planning

NIKE Inc, Beaverton OR 1993-2010

Business Development Manager, North America 2007-2010

Created and drove Sales planning strategies, financial planning processes and tools that delivered elevated consumer experiences, customer profitability, marketplace differentiation and growth for Nike in support of a region that generates $7.5B in revenue.

• Directed marketplace strategy, analytics and planning processes for all categories in North America which led to category strategic plans for US & Canada and for all key markets.

• Developed strategy, forecasting processes and methodology for managing footwear distribution in the marketplace resulting in sustained, profitable growth for Nike and its key customers for over 10 years.

• Directed Sales Category teams on market planning processes which enabled them to develop market level forecasts for their businesses.

• Directed distribution planning and product allocation guidelines on the Nike Plus footwear product launch in collaboration with Apple resulting in achievement of financial targets and elevated consumer experiences on a national scale (product, in-store merchandising, service). Was awarded the ‘Just Do It’ award given to one person annually by Nike.

• Designed, developed and implemented key city marketplace mapping and financial planning processes thereby providing a foundation for category and market distribution planning initiatives for all key accounts and geographies in the U.S.

• Directed planning work on the Nike retail expansion which resulted in the evaluation of new target retail locations using consistent methodologies and a cross-section of data.

• Successfully constructed and launched Nike’s first geographic information system which provided consumer and distribution intelligence at the market level on a global scale.

Operations and Finance Director, National Sporting Goods, United States 2000-2007

Sales Operations Manager, Strategic Accounts International 1993-1999

Led and managed sales planning and operations for Nike’s largest accounts that generated over $1B in revenue

• Directed seasonal and long range strategic planning processes that were focused on managed account growth and targeted marketplace positioning. Lead annual business plan process. Worked collaboratively with Sales and Marketing management to develop successful key account plans.

• Led the key seasonal initiative distribution planning projects for the national sporting goods group which supported profitable sales, margin and inventory turn for the retailer.

• Managed all key account profitability forecasting and analysis. Led account and business unit analysis process and communication working with key account Sales and business planning management.

• Led all business forecasting and sales analytical processes and reporting resulting in clear communication and accountability to all sales management, Finance, product management and demand planning groups. Familiar with SQL, OLAP and other business intelligence, data-mining analytical applications.

• Developed selling presentations for senior leaders including Nike co-founder Phil Knight and the presidents of all of Nike’s largest wholesale accounts.

• Directed account and sales rep goaling processes thereby providing clear and attainable seasonal goals that motivated sales reps to achieve targets.

• Managed sales rep compensation planning and tracking processes to ensure that all reps were positioned to achieve incremental compensation as a result of goal achievement.

• Managed & administered Sales programs targeted to drive strategic growth.

• Directed all planning, forecasting and management of a $20M operating budget that supported the operations for businesses that generated over $1B in revenues for Nike.

• Managed Human Resource planning and organizational needs for national sporting goods.

• Drove excellence throughout the national sporting goods group on the use of sales tools, technology and training which resulted in proficiency and improved productivity in the entire organization.

• Managed & developed Sales Technology Manager and 4 Sales Showroom Coordinators. Mentored many sales reps on forecasting planning and analysis.

• Managed Sales meeting & key department event planning and execution.

Courtaulds plc, Los Angeles CA 1990-1993

Corporate Controller, Courtaulds Aerospace

Directed all financial and taxation reporting for a chemical polymer and sealant division of a multi-billion dollar global organization.

• Managed divisional consolidation & reporting in accordance with US and UK GAAP.

• Managed employee retirement plans providing guidance to help maximize employee fund growth.

• Managed 24 direct and indirect finance/accounting personnel

HJ Heinz, Los Angeles CA 1989-1990

Senior Financial Analyst, Starkist Seafood

• Conducted multiple acquisition/capital expenditure analyses done as part of the corporate plan to grow & diversify the core business.

• Managed monthly P&L reforecast process which provided forward-looking analytics for the business. Developed in-depth knowledge of manufacturing processes and efficiencies.

Nestle Inc, Los Angeles CA 1986-1989

Senior Accountant, Petfoods & Carnation Evaporated Milk Divisions

Price Waterhouse, Portland OR 1985-1986

Tax Associate

Ernst & Young, San Jose CA 1984-1985

Staff Auditor

Awards

"Just Do It" Award 2006 for contribution on Nike Plus launch (national recognition awarded to one individual)

Nike senior leadership training program (Nominated by Sales leadership committee)

ESRI (Vendor) Special Achievement award (awarded to fewer than 1%) 2009

National Sales Team of the Year recipient-The Finish Line/Dick’s Sporting Goods 2002/2003

Education

Masters of Business Administration, Brand Marketing

Marshall School of Business, University of Southern California

Bachelor of Science, Accounting Lundquist College of Business, University of Oregon

Nike Supply Chain University

Professional Designations & Board Memberships

Certified Public Accountant

Board of Directors, University of Oregon, Alumni Association 2004-2010

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