Community Life & Marketing Management Director

VALERIE SOMERVELL

***** ****** *****, ** ***** • 760-***-**** ***********@***.***

MARKETING / EVENT MANAGEMENT

Activities Direction / Marketing Promotions / Special Events

Creative, energetic marketing / event management professional, providing strategic and tactical leadership to achieve organizational goals. Consummate planner and coordinator, directing multiple internal and external functions and organizing / adapting priorities to ensure seamless events for both marketing promotions and enrichment purposes. Superlative rapport-building and relationship-development strengths among team members, customers and volunteers. Detail-oriented and results-focused with excellent budget management strengths and proven consultative talents. Core competencies include:

• Strategic & Tactical Planning

• Marketing Strategy Implementation

• Community & Sponsor Relationships

• Contract Negotiations

• Cross-functional Coordination • Client Consultations

• Activities Planning & Management

• Multi-department Management

• Financial Management

• Team & Volunteer Motivation

PROFESSIONAL EXPERIENCE

DIRECTOR, COMMUNITY LIFE, 2007-Present

WATERMARK COMMUNITIES / FOUNTAINS AT THE CARLOTTA, Palm Desert, CA

Oversee all functions, activities and transportation for two multiservice departments. Define monthly activity calendars including fitness, social and special events marketing promotions, celebrations and outings for upscale community with three levels of care. Develop and manage budget. Coordinate with staff to plan, develop and execute all aspects of events, including travel, entertainment, catering and vendors; serve as hostess / MC. Adhere to quality and regulatory requirements and meet state standards; implement policies and procedures; compile and report on information. Train and coach team composed of staff and volunteers.

Selected accomplishments:

• Successfully planned, organized and executed multiple marketing events that contributed to organization's goals.

• Earned 2 commendation letters from Management & Resident Council for outstanding performance in activities management and coordination.

DIRECTOR, MEMBER SERVICES, 2006-2007

MISSION HILLS COUNTRY CLUB, Rancho Mirage, CA

Managed comprehensive member services; served as liaison between members and all relevant departments. Tracked and monitored member and charity events and requirements, including locations, floral designs, seating charts, and attendance. Established and developed excellent customer relationships; coordinated effectively with vendors; ensured strong multilevel communication relevant to each event. Managed documentation, record keeping and metrics analysis. Trained and coached new / temporary employees as necessary.

Selected accomplishments:

• Gained reputation for exceptional member service as well as appearance, communication, and knowledge.

• Instrumental in development and implementation of successful new major holiday reservation / seat assignment plan.

EVENT MANAGER, 2004-2006

EVENT SCENTS, Rancho Mirage, CA

Generated leads; sourced and secured customers; established and cultivated strong relationships. Collaborated with clients to define budgets and scope and plan wide range of events. Coordinated numerous groups, organizations and functions, including vendors, venues, caterers and others, to assure seamless events. Negotiated contracts and budgets; managed invoicing and scheduling. Provided event and floral design services and managed all event logistics. Directed all operational and business functions.

Selected accomplishments:

• Successfully organized, strategized, and grew business from start-up through solid growth.

• Designed and produced corporate branding materials, including logo, brochure and Web design.

MANAGER, EVENT & FLORAL DESIGN DEPARTMENT, 1998-2004

EVENTS BY JOE SCARNA, Indio, CA

PACIFIC EVENT PRODUCTIONS, Indio, CA

Directing staff members, created event and floral designs to meet client needs and budgets. Partnered with customers to develop design concepts and managed execution; managed vendor relationships. Crafted and administered budgets; directed event-related staff scheduling and logistics as well as vendors and deliveries to assure smoothly orchestrated events.

Selected accomplishments:

• Consistently developed successful timelines and profit margins for all assigned events.

Prior Experience Includes Position As Assistant Manager, Events & Floral Department, Masterpiece Events, Indio, CA. for 8 years

CREDENTIALS

Certifications

Activities Director, 2008

Event Coordination, 2006

COLLEGE OF THE DESERT

Undergraduate Coursework, Computer-aided Drafting (CAD), Public Speaking, Graphic Design

Creative Writing, The Arts, Business Finance

Scholarship (Bodden Institute) for Yoga Instructor

Computer Proficiency:

Beacon, PeopleSoft, Oracle, Member Pride, Redstar, Lotus Notes, Publisher,

Word, Excel Office Outlook

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