Project Manager Marketing

RHONDA EASTMAN

**** ****** ******,

Baltimore, MD 21207

Home: 443-***-****

Cell: 443-***-****

*******@*****.***

MARKETING AND COMMUNICATIONS SPECIALIST

Over 20 years experience in strategic marketing, communications and business development experience both in the

United States and abroad. Visionary who can research and implement growth opportunities. Excellent budget

development and management skills. Team player who is focused on achieving and exceeding organization’s strategic

goals.

AREAS OF EXPERTISE

• Writer – internal and external • Editor • Business Development

materials

• Social Media Marketing • Media Relation • Marketing Plan development

• Promotional material development • Budget Management • Supervisory experience

• Strategic Partnership development • Results oriented • Microsoft Office expertise

EDUCATION:

Ms Management – UMUC, Maryland – Currently Pursuing

BBA Marketing – Pace University, New York, NY – 1985

Certificate – Management for the new manager – 2007

Social Media Marketing - 2013

HIGHLIGHT OF PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

Communications

• Writer and editor for online and print Newsletters and Monthly Bulletins, press releases and speeches.

• Developed Communications and Public Relations Plans.

• Developed relationships with key media correspondents.

• Media liaison for promoting initiatives through online, television, radio, newspapers, wrote articles and press

releases, created press packages, and ensured press attendance at corporate events.

• Packaged event copy and videos and photos to ensure coverage in newspapers and on television.

• Conducted research into the sector to reach target market.

• Created relationship with Habitat for Humanity so that trainees could gain work experience while giving back to

their communities. Very successful initiative within organization and with press.

Marketing Management

• Increased the brand presence in the marketplace along with brand quality perception and profits.

• Developed Annual Marketing plans in line with companies’ strategic goals.

• Developed promotional plans which utilized both traditional and emerging marketing platforms – these included

developing strategic partnerships, online, on-board (airlines and ocean liners), catalogue, CD’s, retail

merchandising and premium development.

• Developed and managed budgets for all activities.

• Event Management for the launch of new products and television productions.

• Supervised staff to achieve goals.

Business Development

• Created strategic partnerships for Scripps Howard News Service (SHNS) with various sources to create cross

promotional opportunities for partners and income generation for SHNS.

Partners received increased visibility by contributing articles which would be read by SHNS’ 25 million

readers.

Increased contributions allowed SHNS to create monthly branded Special Sections which were sold to

advertisers at a premium.

• Sought and found additional revenue sources for Discovery Channels’ Original Productions, Feature film and

IMAX ® productions. These included education, online, on-board (airlines and cruise ships), catalogue, retail and

cause-related campaigns.

Administration

• Proficient in Microsoft Office.

• Experience in office management to ensure that all administrative steps are in place to facilitate the smooth

running of projects.

• Excellent typing skills.

• Able to create databases for tracking and storing historical data.

PROFESSIONAL EXPERIENCE

• 2012 – Present Trend Source – Mystery Shopper.

• 2008 – 2012 Metal Industries Company Ltd. (MIC) Communications Manager (Trinidad) –

The largest Technical Vocational Training Institution in the Caribbean with almost 3000

trainees, staff and employees, with eleven (11) locations in both Trinidad and Tobago.

• 2007 – 2008 Public Service Credit Union – Marketing Manager (Contract - Trinidad)

• 2003 – 2007 Eastman & Associates, Port of Spain HR Specialist (Trinidad)

• 2001 – 2003 Scripps Howard News Scripps, Washington, DC Director of Business Development

• 1992 – 2001 Discovery Communications, Inc., Maryland Project Manager

AFFILIATIONS:

International Association of Marketing Professionals

Toastmasters International

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