S aiheb Edwards
th
**** ** ***. *********, ** **305 Phone: 310-***-**** **.************@*****.***
Marketing, VIP Host, Promoter, Manager
Highly skilled Nightlife Promoter, VIP Host, and Event Planner. Previously worked directly with events in Los
Angeles, Orange County, Long Beach, Hollywood, and Las Vegas.
Have planned successful celebrity birthdays, album release parties, college events, sports event after parties,
bachelor and bachelorette parties, club openings, electronic music festivals, and other private events.
High level professional that focuses on every event to include: access to the most exclusive venues, clubs,
transportation, and entertainment to provide clients with an unmatched experience.
Enthusiastic marketing professional with 13 years of experience leading corporate marketing and distribution for
multimillion dollar companies across diverse industries.
Skills
Marketing Strategies & Campaigns Focus Group & Market Research
Corporate Communications Development of Training Materials
Creative Team Leadership Sales Collateral & Support
Product Positioning & Branding Public & Media Relations
Web & Print Content Development New Product Launch
Professional Experience
A2Z FIRM, LAS VEGAS, NV – Multimillion dollar Music Management Firm
Marketing Manager, 5/2005 to Present
Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8 member team. Direct
brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and
tradeshow marketing.
Selected Accomplishments:
Advertising, Marketing and Promotions for all events, including signed artist, rock bands, and all venue events.
Coordinated Limo Services for nightly pick up and drop off of clients at various destinations around Las Vegas.
Plan, coordinate and manage all special events including: concerts, festivals, sports, company parties, tradeshows,
runway shows, weddings, corporate events and nightclub activities.
Established large client list from Chicago, Los Angeles, Florida and New York that continuously grew from $100K to
$500K annual revenue.
Page 2 Phone: 310-***-****
Saiheb Edwards
LIGHT GROUP, LAS VEGAS, NV – Full service advertising, marketing and PR agency
Marketing Supervisor, 2/2003 to 5/2006
Developed marketing connections for a variety of business to business clients. Used an integrated approach to create
balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
Responsible for disbursement of funds, travel arrangements, and management of budget for various artists.
Expanded client base by 78% in three years by consistently delivering goal surpassing marketing results and
ensuring complete client satisfaction.
Coordinated with various venders to ensure “Care and Feeding” of artist were established.
Earned commendations from client executives for communication deliverables that targeted desired audiences and
articulated the value of products and services.
URBAN MARKETING MANAGER/A&R, RED DISTRUBUTION, CULVER CITY, CA – Leading advertising, direct
marketing and communications agency
Marketing Management, 1/2000 to 2/2003
Outstanding in performing diverse responsibilities including planning, budgeting, expense control, recruitment, staffing,
scheduling, procurement, menu planning, facilities management, and customer service / guest relations.
Selected Accomplishments:
Conversed with clients in the club, oversaw the arrangement of table reservations and bottle service, and fulfilled
their specific entertainment needs. Assist with Marketing & Advertising strategies.
Coordinated and implemented two 3 day marketing plan corporate events with over 150 people in attendance from
our advertising partners and internal executives that included a live performance by a Sony Artist.
Finance projects (Worked with budgeting spreadsheets for five different departments).
Assist Directors with daily operations (Team Meeting Recaps, Action Item Lists, Meeting Coordination, Agenda
Solidification etc)
Maintain calendars, meetings, and appointments (Follow through on Timelines, Coordinate Appointments, etc).
Technology
MS Office Word, Access, Excel, PowerPoint
Software:
Education
MORNING SIDE HIGH SCHOOL,
Inglewood, CA
Diploma Received 6/1996
References Available Upon Request Available for Relocation