RESUME

Keshav Prasad Rai

PGDSM (Sales & Marketing)

Mobile no.: +919*********(NCR) 095********(WUP)

E-Mail: abswhy@r.postjobfree.com

abswhy@r.postjobfree.com

Career Objective:-I do believe in putting the best of my effort in any

thing I am involved in. Analysis and innovation are major focus areas in my

method of function. I want a career with Challenging assignments in

sales/Business Development with a growth-oriented organization.

Professional Experience: (Dec 2010 to Till Date)

Company- Eveready Industries India Ltd

Position- Area Sales Executive (ASE)

Tenure- 2 Year 2 Month

Area worked:

1: Presently Posted At Delhi Branch and Looking After Western UP Which

Includes Delhi Ncr, Meerut,

Muzafarnagar, Moradabad, Bulandsahar, Haridwar, Dehradun, Risikesh

Product Basket: Full range of batteries, Alkaline Batts, Torches, HL, RHL

Tea, Rechargeable Batt and new products categories GLS & CFL.

Team Handling: 1 SSO, 4 SO's, 11 RTSM, 3 Sec SR

Job Profile:

Zone Channel Sales, Development Of business and Dealer Network, Sales Team

Management, Sales Team's Work Planning, Training, Performance Analysis

JOB DISCRIPTION

Eveready Industries India Ltd.

- Handling Delhi NCR & WUP Zone ( 85 Stockiest and 37 Vans,)

- Handling team of 5 Sales Officer

- Responsible for Primary n Secondary volume of 1.95 cr PM

- Responsible for training and developing team

- Implementing and ensuring company policies

- Meeting company objective.

- Ensure Target Get Meet In All Category Business Of Zone

Reporting & Administration

-Maintain contact with BM, discuss relevant issues, agree on future plans,

ensure Implementation and follow instruction.

-Meet all deadlines on reporting schedules to BM and ensure accuracy of

information.

-Highlight any special achievements Of Team Member / activities in his

territory by Distributor / Salesman to BM/GM. Sales

-Maintain & update data on a regular basis for the Zone, Distributor wise /

Town wise & SKU wise.

-Maintain effective and cordial relationship with other colleagues in the

company & trade.

Professional Experience: (July 2009 to Nov 2010)

Company- S C Johnson Products Pvt Ltd.

Position- Sr. Sales Officer

Tenure-1 year 4 Month

Area worked:

1. Posted at Lucknow and looking after Central U.P. That includes Lucknow,

Bareilly & Kanpur

Product basket: Full range of mosquito repellents, cleaners & toiletries.

Team Handling : 5 TSI's, 5 ISR's

Job Profile: Channel Sales, Ware house management, Profitability,

Institutional Supplies (MT), Development of business and Dealer Network,

Sales Team management, Sales Team's Work planning, training and rewarding

them on performance.

Responsibilities:

1. Financial

. Achieve Monthly Primary & Secondary Sales Target of the territory for the

entire product range.

. Implement the company's Policy.

. Ensure that the schemes are duly sanctioned and a proper record of the

same is maintained.

2. Market Related

Coverage

. Know the towns under coverage, profile, number of outlets, business

potential etc.

. Ensure distribution (product wise), frequency of coverage / personal

visit as per company norms and have Area Coverage Plans (ACPs) in place

for each Town / Distributor.

. Ensure My Team All TSI's & Isr's Meet There Primary & Secondary Target

With Sku Wise

. Ensure adequate stock levels and merchandising in all covered outlets.

. Give Target Breakup To all my Team and Ensure each Team Member get grow

. Analysis each Team member daily wise secondary/primary

a) Direct Distribution

. Achieve Brand wise / Town wise distribution targets by extending coverage

and range distribute

3. Distributor Management

. Appoint, Train, Develop & Retain re-distributors in the territory and

ensure that their contribution to our business is as per our target /

plan.

. Negotiate, after necessary approvals, with Distributors for services and

investment in stock levels and market credits.

. Evaluate at regular intervals the services rendered, coverage &

distribution gains and financial status of the distributor. Review and

discuss with ASMs and take corrective actions after necessary approvals.

. Place orders in time so as to ensure that a " Stock Out " does not arise

and ensure high level of service to the distributor in areas of delivery

of stocks

. Ensure schemes are passed on to trade as per guidelines; the claims are

verified as per company policy and follow up with ASM for timely

settlement of the same.

4. Sales Team Management

. Undertake timely recruitment of re-distributor in accordance with

company policy and maintain full sanctioned strength in the territory.

. Organize and conduct effective briefing to share information, train,

build enthusiasm & team spirit so as to have them fully involved with the

business.

. Work with each Team Member as per plan in field. Train & support them in

solving their problems and in areas of sales coverage, collections etc.

. Review at regular intervals the performance of each individual, point out

areas of Improvement and ensure necessary corrective actions.

5. Competition

. Monitor competition, their prices and activities on a regular basis and

report to the ASM with samples wherever necessary.

. Ensure wherever local actions are possible to fight competition, they are

undertaken and plans submitted to ASM whenever required.

6. Reporting & Administration

. Maintain contact with ASM, discuss relevant issues, agree on future

plans, ensure Implementation and follow instructions.

. Meet all deadlines on reporting schedules to ASM and ensure accuracy of

information.

. Highlight any special achievements Of Team Member / activities in his

territory by Distributor / Salesman to ASM.

. Maintain & update data on a regular basis for the territory, Distributor

wise / Town wise & SKU wise.

. Maintain effective and cordial relationship with other colleagues in the

company & trade.

. Be fair and impartial to all Distributors & their representatives.

Achievements:

1. Developed business in foundation area with all distt towns dealers

with consistent monthly

Growth in sales. Appointed new SS & Trained new ISRs in Central U.P.

For better productivity.

2. Increased coverage in potential areas & having largest market

share in Liquid Vaporizer.

3. Multiple and range Billing to every distributor on monthly

basis to provide healthy ROI.

4. Cleaners get growth 158% Over LST

5. Aerosols get growth 137% Over LST

6. Value wise business target Get Growth 122% Over LST.

Previous Company- Eveready Industries India Ltd (Feb 2006 to July 2009)

Position-Senior Sales Officer

Tenure-3 years

Area worked:

Posted at Gorakhpur

Distt Towns Covered Gorakhpur, Mahrajganj, Khalilabad,

Team Handling 2 Rtsm, 2 SR, And 9 VSM

Product basket: - Full range of batteries, torches, tea, rechargeable and

two new products categories mosquito coils & CFL (domestic & professional

range).

Job Profile: Channel Sales, Development of Business and Dealer Network.

Team Handling

Responsibilities:

1. Leading a team of sales representatives of ten lakh plus population

territory to achieve pre-determined

Sales targets through proper planning, direction and motivation.

2. Appointment of distributor and dealer network as per company policies.

Development of existing

Distributor and dealer network.

3. Identifying sales targets, pricing and competitor's sales strategies,

maintaining sales performance and

Providing continuous feedback on market trends to the seniors.

4. Main objective is to increase the coverage & reach of products and thus

achieving the short term & long

Term goals

Achievements:

1. increased the annual sales NSV OF Territory by 56 %, from 5.70 crores to

8.92 crores.

2. No. of customers buying every month and all categories is 100%.which is

almost double from last year.

3. 1 new appointments to increase the coverage & service to retailers.At

Gorakhpur

4. Developed a process for better tracking, controlling & reporting of

secondary sales.

5. Get Reward from Company in UP East Tea Contest get first prize 1.5 ton

A/C get growth 150%

6. Won Powerman Award For The Month Oct to Dec 2006 For Highest Selling Of

Coil In UP Branch

Previous Company- Nirma Consumer Care Ltd (April 2001 to Feb 2006)

Position- Sales Representavive

Tenure-5 years

Area worked:

Posted at Lucknow HQ

Distt Towns Covered Lucknow, Sitapur, Lakhimpur, Hardoi, Raibareilly,

Barabanki, Behraich, Gonda, Faziabad

Product basket: - Det Powder, Det Cake, Toilet Soaps, Fabric Wash, Salt,

Job Profile: Development of business and dealer network.

Responsibilities:

1. Appointment of distributor and dealer network as per company policies.

Development of existing

Distributor and dealer network.

2. Payment Collection Follow Up From Distributor And Target Primary And Sec

Achievement DB's Wise

3. Wkly Reporting To SE For Sec/Pri

Achievements:

1. Launch Nirma Shudh Salt In These District And Make my Territory one of

the high volume selling market for Nirma Shudh Salt

Education:

PGDSM (Major:-SALES)

N I S Institute Of Marketing,

Lucknow (U.P.)

Tenure- April 1998-May 2000

with 52.87%

Key strength areas:

1.Good advisory skills, good communication skills Strong motivator,

2. Quick to absorb, adapt and act upon new concepts, strategies and

business ideas.

3. Extremely experienced at developing sales promotions utilizing all types

of market research information.

4. Excellence in sales development.

5. Computer literate.

6. Works well under pressure, Honest and sincere.

7. Positive attitude and open to learning.

Personal Profile:

. Date of Birth: 01/08/1974

. Language Known: English, Hindi, Bhojpuri

. Interest: Traveling, cricket, making friends and music.

. Father's Name: Shri Sheetal Dev Rai

. Nationality: Indian

. Martial Status: Married

Corresponding Address:

Keshav Prasad Rai

404, Regent Block, Supertech Estate,

3 Floors, Sec 9, Vaishali,

Ghaziabad (UP)

Permanent Address:

Plot No 7, Vasundhra Vihar Colony

Near: Coco Cola Agencies, Ring Road

PO: Vikas Nagar, Kursi Road, Lucknow

Declaration:

I here by declare that the above mentioned facts and given figures are true

to the best to my knowledge and if it found incorrect at any stage my

appointment stands cancelled.

Reference:

Sugit Srivastava

Area sales manager (North) Lighting

Eveready Industries India Ltd

Mob no. +919*********

Email id: abswhy@r.postjobfree.com,

Reference:

Sanjeev Kumar

Regional Sales Manager

Dadur India Ltd

Mob No.919*********

Email Id:abswhy@r.postjobfree.com

(Keshav Prasad Rai)

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