Career Objective

To excel in the chosen field while gaining valuable workplace experience

and learning from the company's perspective and simultaneously dispersing

my duties with the highest efficiency, in turn helping the organization to

grow.

Professional Background

Concept Outsourcing Pvt. Ltd.

February 2013 till

date

Business Development Manager

Brief of Job Profile

. Prospect for potential new clients and turn this into increased

business

. Plan approaches and pitches

. Build relationships with new clients

. Present new services and enhance existing relationships

. Track and record activity on accounts and help to close deals to meet

these targets

. Present to and consult with mid and senior level management on

business trends with a view to developing new services and

distribution channels

. To fetch new projects from the current and new client

. Performed market research surveys amongst client base to seek feedback

on sales techniques, follow-up methods and quality of after sales

service

. Improving customer service based on client feedback through the

development of new policies and procedure

. Successfully handled all public relations issues

Company: GRC business data processing Pvt. Ltd.

July-2006 to August-2012 Client: Right Angle

Research (RARC), New York

Role: Market Research Analyst

GRC has established a Knowledge Process Outsourcing (KPO) Service centre to

meet Right Angle Research LLC's needs. The daily operations were monitored

and reviewed by the client.

Right Angle Research has establishes the innovative standards for deriving

value-added information from editorial coverage and advertising activity

for fashion, luxury products, high-end consumer goods, publishing, customer

service and other industries. RARC's objective is to take over the labor-

intensive responsibilities of editorial coverage management from clients

and transform it into pertinent information to improve brand management

strategy.

Brief of Job Profile

. Excel as a Market Research Analyst in advertising field for different

channels like print media, broadcasting and online sites.

. Analysis available for all print, broadcast and electronic media-24/7

online access to results including competitive analysis and market

share rankings.

. Historic research/benchmarking: turnkey research about past media

activity for which we will compile information, provide analysis and

create reports

Work Exposure

. Obtained special training to study every domestic and international

print and broadcast story for qualitative and quantitative criteria.

. To analyze the information on the basis of different criteria's like

advertisement, promotion, cover and according to these qualities the

Publication Value of the brand is calculated at the end of the

specific period. Our total solution monitors, evaluates, archives,

analyzes and reports for clients about their brands and competitors.

. Gathered and compared the year-by-year data of the client and its

competitors. Experienced in creating trend analysis reports from the

historical data.

. Measuring media activity against several standards including

advertising frequency, publicity value, editorial quantity, sales

volume and other proprietary benchmarks for designed power point

slides for reporting purpose and presented it to the client on weekly

and monthly bases.

. Experienced in creating reports based on the client's requirements

from the available data. Sorted reports based on client, product,

region, time, etc. Created various comparative reports, including,

client vs. competitors.

. Practiced the professional client serving software tools: CuteFTP,

Critical Mention and Cision Point.

. Took initiatives for various group activities, which often takes

place, since client's emphasis on Personal Relations (PR) Analysis

Reports, which they wanted to be delivered on a timely basis

. Market mapping of the clients and competitor to monitor competition,

improve productivity and maximize marketing investments.

Educational Background

. Master of Commerce From Gujarat University in April 2009

. Diploma in Business Finance (DBF) From the ICFAI University in

November 2004

. Bachelor of Commerce From L.J. College of Commerce (Gujarat

University) in April 2003

Key Skills

. Competent in using research, analytical and data management techniques

and tools

. Complete operating knowledge of MS Word, MS Excel, PowerPoint and

Internet operation

. Problem solving and communication skills

. Strong Coordination skills to ensure the proper timely implementation

of project.

Personal Details

Date of Birth : 14th May 1983

Gender : Female

Languages known : English, Gujarati, Hindi

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