Career Objective
To excel in the chosen field while gaining valuable workplace experience
and learning from the company's perspective and simultaneously dispersing
my duties with the highest efficiency, in turn helping the organization to
grow.
Professional Background
Concept Outsourcing Pvt. Ltd.
February 2013 till
date
Business Development Manager
Brief of Job Profile
. Prospect for potential new clients and turn this into increased
business
. Plan approaches and pitches
. Build relationships with new clients
. Present new services and enhance existing relationships
. Track and record activity on accounts and help to close deals to meet
these targets
. Present to and consult with mid and senior level management on
business trends with a view to developing new services and
distribution channels
. To fetch new projects from the current and new client
. Performed market research surveys amongst client base to seek feedback
on sales techniques, follow-up methods and quality of after sales
service
. Improving customer service based on client feedback through the
development of new policies and procedure
. Successfully handled all public relations issues
Company: GRC business data processing Pvt. Ltd.
July-2006 to August-2012 Client: Right Angle
Research (RARC), New York
Role: Market Research Analyst
GRC has established a Knowledge Process Outsourcing (KPO) Service centre to
meet Right Angle Research LLC's needs. The daily operations were monitored
and reviewed by the client.
Right Angle Research has establishes the innovative standards for deriving
value-added information from editorial coverage and advertising activity
for fashion, luxury products, high-end consumer goods, publishing, customer
service and other industries. RARC's objective is to take over the labor-
intensive responsibilities of editorial coverage management from clients
and transform it into pertinent information to improve brand management
strategy.
Brief of Job Profile
. Excel as a Market Research Analyst in advertising field for different
channels like print media, broadcasting and online sites.
. Analysis available for all print, broadcast and electronic media-24/7
online access to results including competitive analysis and market
share rankings.
. Historic research/benchmarking: turnkey research about past media
activity for which we will compile information, provide analysis and
create reports
Work Exposure
. Obtained special training to study every domestic and international
print and broadcast story for qualitative and quantitative criteria.
. To analyze the information on the basis of different criteria's like
advertisement, promotion, cover and according to these qualities the
Publication Value of the brand is calculated at the end of the
specific period. Our total solution monitors, evaluates, archives,
analyzes and reports for clients about their brands and competitors.
. Gathered and compared the year-by-year data of the client and its
competitors. Experienced in creating trend analysis reports from the
historical data.
. Measuring media activity against several standards including
advertising frequency, publicity value, editorial quantity, sales
volume and other proprietary benchmarks for designed power point
slides for reporting purpose and presented it to the client on weekly
and monthly bases.
. Experienced in creating reports based on the client's requirements
from the available data. Sorted reports based on client, product,
region, time, etc. Created various comparative reports, including,
client vs. competitors.
. Practiced the professional client serving software tools: CuteFTP,
Critical Mention and Cision Point.
. Took initiatives for various group activities, which often takes
place, since client's emphasis on Personal Relations (PR) Analysis
Reports, which they wanted to be delivered on a timely basis
. Market mapping of the clients and competitor to monitor competition,
improve productivity and maximize marketing investments.
Educational Background
. Master of Commerce From Gujarat University in April 2009
. Diploma in Business Finance (DBF) From the ICFAI University in
November 2004
. Bachelor of Commerce From L.J. College of Commerce (Gujarat
University) in April 2003
Key Skills
. Competent in using research, analytical and data management techniques
and tools
. Complete operating knowledge of MS Word, MS Excel, PowerPoint and
Internet operation
. Problem solving and communication skills
. Strong Coordination skills to ensure the proper timely implementation
of project.
Personal Details
Date of Birth : 14th May 1983
Gender : Female
Languages known : English, Gujarati, Hindi
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