Manager Assistant
Resume:
Gustavo Adolfo Benitez
Los Angeles, CA *****
*******@*****.***
PERSONAL STATEMENT
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In 2007 I was laid-off from a job I had made my career. I registered at my
local college and three years later (2011) I received my BA in journalism
with honors. I am goal oriented and accomplish what I set out to do. I want
to put my journalistic and analytical skills to use in the market research
field. I am driven to build brands and develop honest communication that
entices customers and leads to loyalty.
KEY SKILLS, CORE COMPETENCIES AND STRENGTHS[pic]
. A team player, working in effective coordination with other members
and company clients
. Work hard - play hard win-win attitude to work
. Proficiency with Microsoft Office, Photoshop, Dreamweaver, Excellent
with PowerPoint, Excel, Word, and Outlook
. Fluent in Spanish & English
. Willing to learn and listen
. Good interpersonal skills
. Keeping up to date with current market trends
. Accountability and responsibility
. Proven track record of success in high-pressure deadline driven
environment
. Good skills in management and communication
. Ability to develop and follow through to success with optimal
strategic plan
PROFESSIONAL EXPERIENCE
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Freelance Qualitative Market Research Analyst
2012 to Present
HOMERUN CONSULTING - Bangkok, Thailand
. Observe and or review audio/video recordings and transcripts of focus
groups
. Extract insight on customers' behavior and attitude, product and brand
attributes, equity and positioning, ad campaign impact and
performance, competitors, and market penetration
. Create in-depth reports on research analysis and recommend actionable
steps for improvement or redirection
. Edit prepared reports for clarity and advise on content accuracy,
flow, and continuity.
Traffic Department Assistant Manager
2006 to 2007
KMEX-TV CHANNEL 34 - Los Angeles, CA
. Supervised, trained, and supported staff on daily operations
. Prepared and presented reports on ad revenue, PSA and promotions, and
commercial time availability
. Provided ad campaign execution support, increased profitability via
spot placement, and resolved advertiser competitive issues
. Managed media, client, and supplier databases
. Resolved on-air and operations discrepancies
EDUCATION
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Certificate - Marketing Strategy for Business Leaders
2011
Cornell University
B.A., Journalism (Magna Cum Laude)
2011
California State University Northridge
RECOGNITION
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. Inducted to Kappa Tau Alpha Honor Society for academic excellence and
scholarship in journalism and mass communication
. CSUN's Daily Sundial Publisher's Award of Excellence
REFERENCES
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Available upon request
Contact this candidate