Sales Customer Service

ROBERT G. HENDERSON

**** ***** *****, #* ********* Beach, CA 90266 508-***-**** *******************@*****.***

PROFILE An accomplished executive with extensive experience in sales, marketing, distribution and P&L management. Consistently

demonstrated increased profitability, sales and revenue, throughout career, in both Fortune 100 companies and smaller

organizations

PROFESSIONAL EXPERIENCE

ATLANTIC WIRELESS 1997 Present

President

● Created and executed all strategic and operational initiatives for start up and ongoing operations for a $2 million wireless company.

● Established entire distribution network including 9 company owned stores, 10 outside sales representatives, 6 telemarketing

representatives and 30 sub agents.

● Located, secured, designed, built out and staffed 9 retail locations across Massachusetts.

● Increased revenue 70 80% year over year for 7 years consecutively managed all P&L responsibility for company.

BELL ATLANTIC NYNEX MOBILE 1995 1997

Director of Store Operations

● Managed all components of retail store operations covering three states included site selection, lease negotiation, staffing,

training, sales performance, asset protection and P&L management.

● Increased subscriber growth 175% delivered 50,000 new customers in one year opened 7 new stores.

● Increased distribution mix of stores from 17% to 40%.

MOBILE TELECOMMUNICATIONS TECHNOLOGIES 1992 1995

General Manager

● Executed all responsibilities of profit and loss for a nationwide air to ground communications network servicing the general

aviation market.

● Negotiated agreements with 20 carriers to create nationwide satellite aided network.

● Increased profits 16% in first year and 25% in second year maintained network covering 26 states and the Virgin Islands.

FIDELITY INVESTMENTS / ACTICOM 1990 1992 General

Manager

● Managed all aspects of P&L for a rapidly expanding 50 employee specialized mobile radio company, including sales, marketing,

service, collections and development of a 47 site network in New England.

● Increased sales 30% in first year and 45% in second year.

● Restructured company and restored profitability within one year increased profits 30x in second year.

NYNEX MOBILE COMMUNICATIONS 1985 1990

Director of Business Planning and Development 1989 1990

● Initiated and created business plans including mergers and acquisitions for domestic and international cellular opportunities.

● Created business plans for Personal Communications Services (P.C.S) in New York and Boston markets resulting in $150 million in

venture funding.

● Evaluated market potential and developed business plans for NYNEX’s entry into cellular markets in Germany, Hong Kong and

Poland.

Director of Sales and Marketing 1985 1989

● Managed all aspects of sales, customer service, marketing, public relations and advertising for start up cellular operations in

sixth largest U.S. market.

● Built Boston market from start up to over $35 million per year.

● Conceptualized, planned and instituted direct sales effort encompassing 5 retail centers, employing over 100 sales representatives,

telemarketers, technicians, customer service representatives and managers.

● Developed indirect distribution network with 26 agents and 240 retail locations.

EDUCATION

COLUMBIA UNIVERSITY New York, NY MBA Courses BOSTON COLLEGE Boston, MA B.S. Marketing

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