Associate Marketing Manager

Rebecca Salgado

Phone 305-***-**** . E-mail *******-*******@***.***

rebeccawrites.pressfolios.com

education

University of Miami Coral Gables, FL

Master of Arts in Journalism, August 2009

Florida International University Miami, FL

Bachelor of Arts in English, December 2006

Minor in Psychology/ English Honors Society

experience

General Growth Properties, Village of Merrick Park Coral Gables, FL

Associate Marketing Manager, February 2012 - Present

. Implement local/custom/corporate marketing programs.

. Plan, manage, budget and execute 10 - 15 events yearly.

. Work with public relations agency to implement tourism programs,

including collaboration with the GMCVB for coordination of FAMs.

. Ensure accuracy of all branded materials.

. Manage all social media- Facebook, Twitter and Instagram.

o Selected by corporate office to serve as one of 25 test centers

(out of 125) for the company-wide trial launch of Instagram;

based on my handling of center's other social media outlets.

. Manage communication and maintain strong relationships with tenants.

. Create and disseminate merchant and concierge newsletters highlighting

top performing retailers, past and future events, media coverage, etc.

. Coordinate visual merchandising.

. Monitor and analyze tenant sales; Support focus and overage rent

tenants.

. Work with various publications/PR departments for advertorials.

. Work with non-profit organizations to develop and execute community

events.

. Work closely with corporate departments to accomplish tasks - Legal,

digital marketing, accounting, etc.

Espirito Santo Bank Miami, FL

Marketing Manager, September 2011 - February 2012

Assistant Marketing Manager, December 2009 - September 2011

. Managed all communication efforts including marketing mailers,

statement inserts, compliance-related communications and email

campaigns for all business areas, maintaining data bases as needed.

. Developed content for internal monthly newsletter highlighting news

related to bank products, services and/or events.

. Planned, managed, budgeted and executed events.

. Implemented and managed bank's first ever social media campaign

consisting of Twitter and a Wordpress blog.

. Assisted Human Resources Director with employee initiatives and

events.

. Served as the back-up to Human Resources Director.

o Handled new hire orientations, termination notices and exit

interviews in HR Director's absence.

Miami New Times Miami, FL

Freelance Contributor, September 2010 - April 2011

. Produced original blog posts for Cultist blog and Night + Day

calendar. Topics ranging from pop culture and local events to fashion

and trends.

. Increased post traffic via social media.

Gables Home Page Coral Gables, FL

Staff Writer, September 2009 - December 2011

. Covered feature stories and local events. Topics ranging from fashion

show coverage and shopping to appearances.

. Produced corresponding pictures/video.

Miami Modern Luxury Miami, FL

Editorial Intern, Fall 2009

. Worked with various external PR departments; Fact-checked, copy edited

and conducted research for articles.

. Wrote story; transcribed interviews.

City of Miami Mayor Manny Diaz's Office Miami, FL

Communications Intern, Spring 2009

. Maintained mayor's blog, Facebook page and Twitter account; produced

weekly newsletter and press releases.

. Assisted in planning and execution of Arbor Day event and Cuba Ocho

event honoring the mayor.

UPI and The South Florida Times Washington, D.C.

Reporter, January 2009 Presidential Inauguration

. Conducted on-site interviews.

. Wrote several stories for both publications regarding inauguration of

President Barack Obama.

U/Miami News Service University of Miami, Coral Gables, FL

Student Reporter, August 2008 - August 2009

. Wrote several stories in various publications including The Miami

Herald- Online, Where We Live and Neighbors; The South Florida Times.

. Topics ranged from local churches' global missions to City Council

Meetings.

Greenberg Traurig, PA Miami, FL

Accounts Payable Specialist temp., December 2008 - December 2009 (temp.

schedule during graduate school)

Accounts Payable Specialist, April 2006 - August 2008

. Processed in invoices in a timely manner, ensuring accuracy of data

. Served as liaison between Miami Shared Services office and other

offices throughout the country.

Florida Power & Light Miami, FL

Customer Service Representative, June 2003 - May 2005

. Assisted callers with billing issues, outages and other needs.

. Selected to serve on the Employee Planning Committee, planning

employee celebrations and activities, and holiday d cor.

Skills

Fluency in Spanish/ Microsoft Office/ Social Media/ CRM/ Radian 6

volunteer work

Arthritis Foundation Miami, FL

Arthritis Walk Planning Committee Member, 2011

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