Babajide Oyeleye MBA, ACIA, HND, 443-***-**** *******@*****.**.**
Personal Profile:
Action & result oriented experiential marketing & business development manager passionately committed to achieving
organizations goals and success; by providing professional value added input to enable organizations to achieve their
strategic business; marketing & promotional objectives.
• A professional with years of experience in marketing & business development.
• Critical thinking & problem solving skills.
• Customer service skills & high level of interpersonal skills.
• Fast learner with faster application ability.
• Analytical & presentation skills (verbal, charts, diagrams graphs).
• Supervisory & managerial skills & customer oriented nature and attention to details.
• MS Word, MS Excel, MS Power Point & Internet, social media skills i.e. Facebook.
Relevant Professional History: List of Brands Promoted:
Nissan Leaf, Chrysler, Buick Enclave, Ford Fiesta, Volkswagen, Infiniti, Toyota Prius, Refresh Turning Leaf, Chocolat
Rogue, Amsterdam Vodka, Amsterdam Gin, Budweiser, Macallan, Southwest, Coke Zero, Sprite, Xing-Tea, Oscar Mayer,
Artisanal Cheese, Parmigianino Reggiano Cheese, Nespresso Coffee, Tribe Hummus and Sabra Hummus, Bowie State
University, Justin Bieber’s Someday, PNC Bank, Hallmark, Kaiser Permanente, US Army, Maryland National Guard,
HBO- VEEP, Showtime-Homeland, Showtime-House of Lies, Sunoco, Terminix, Hershey Parks, Cirque Du Soleil,
Cracker Barrel & TGIF, Chandler Farm, Samsung, Clear Wireless, AT&T, Verizon, VM Ware, IDT Boss Revolution,
Pokémon, H&R Block, Capital Bike Share & Bike & Walk, T- Mobile, GEICO, Humm Hummus, GGP & GE.
List of Marketing Agencies Worked With:
Encore Nationwide, Focus, Fusion, Attack Marketing, Mosaic Marketing, Factory 360, Events & promotions, Pro Motion,
Event Gigs, GC Marketing, GMR Marketing, GT Events, Victory Marketing, Trigger, Gold Source, Lynne Carol, Hype
Agency, A-Team, Sprout Squad, Event Gigs, Assist Marketing, Marketing Werks, Step Logic, Ayden Activation.
A) Promotional Marketing & Business Development Experience Jan 2010- Till Date:
Job Positions -Field Manager / Team Lead:
1. Field Market Manager 7 Eleven Promo Bladensburg MD April 24 2013
2. Market Manager For DC & MD GE /Home Depot Promo March 23 24 2013
3. Market Manager For DC & MD GE /Home Depot Promo March 16 17 2013
4. Field Market Manager 7 Eleven Promo Gaithersburg MD March 12 2013
5. Market Manager For DC & MD GE /Home Depot Promo March 09 10 2013
6. Market Manager For DC & MD GE /Home Depot Promo March 02 03 2013
7. Field Market Manager 7 Eleven Promo Hyattsville MD March 02 2013
8. Market Manager For DC & MD GE /Home Depot Promo February 23 24 2013
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9. Field Market Manager 7 Eleven Promo DC & MD February 20 27 2013
10. Market Manager For DC & MD GE /Home Depot Promo February 16 17 2013
11. Field Market Manager 7 Eleven Promo DC & MD February 15 17 2013
12. Market Manager For DC & MD GE /Home Depot Promo February 16 17 2013
13. Market Manager For DC & MD GE /Home Depot Promo February 09 10 2013
14. Market Manager For DC & MD GE /Home Depot Promo January 26 27 2013
15. Market Manager For DC & MD GE /Home Depot Promo January 19 20 2013
16. Regional Market Manager For DC,MD & VA, GE /Home Deport Holiday Promo Nov 17 Dec
23 2012
17. Field Manager GGP Monster Mash Promo Mondawin Mall Liberty Heights Maryland;
October 31 2012
18. Team Lead T Mobile Unlimited Nationwide 4G Street Activation Promo District Heights
Washington DC October 20 2012
19. Field Manager/Team Lead US Army Strength In Action Forestville High School (Military
Academy) Forestville Maryland October 12 2012
20. Field Manager/Team Lead US Army Strength In Action Forestville High School Forestville
Maryland October 11 2012
21. Field Manager/Team Lead US Army Strength In Action Largo High School Upper Marlboro
Maryland October 10 2012
22. Field Manager/Team Lead US Army Strength In Action McDonough High School Pomfret
Maryland October 09 2012
Field Manager/Team Lead US Army Strength In Action Tour Patapsco High School Dundalk
23.
Maryland September 14 2012
Field Manager/Team Lead US Army Strength In Action Tour Franklin High School
24.
Reisterstown Maryland September 13 2012
Field Manager/Team Lead US Army Strength In Action Tour Lansdown High School
25.
Halethorpe Maryland September 12 2012
Field Manager/Team Lead US Army Strength In Action Tour Woodlawn High School
26.
Baltimore Maryland September 10 2012
Field Manager/Team Lead US Army Strength In Action Tour Morgan State University
27.
Baltimore Maryland July 28 2012
Market Manager /Driver Muller Yogurt Promo Maryland State Fair Timonium Maryland
28.
September 1 3 2012
Field Manager AT&T Samsung College Promo Prince Georges Community College August
29.
27 28 2012
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Field Manager AT&T Motorola College Promo University of Maryland Baltimore County &
30.
Security Mall Windsor Maryland August 25 26 2012
Field Manager IDT Boss Revolution Promo African Festival Silver Spring Maryland August
31.
11 12 2012
Field Manager US Army Strength In Action Tour Morgan State University Baltimore
32.
Maryland July 28 2012
Manager PNC Bank Virtual Wallet Tour Baltimore Artscape Festival July 21 22 2012
33.
Field Market Manager Samsung Galaxy Note Promo Washington DC May 5 –June 17 2012
34.
Team Lead HBO VEEP Promo Washington DC April 17 2012:
35.
Team Lead Mall Merrier Friday Shopping Promo Liberty Heights Maryland; Dec 16 2011
36.
Field Manager US Army & Friday Night High School Football Tour Frederick & Owing
37.
Mills Maryland; Sept 26 & 16 2011
Team Lead Sabra Hummus Promo Columbia Maryland September 17 2011
38.
Team Lead Xing Tea Costco Road Show Frederick, Beltsville, Brandywine & Arundel Mills
39.
Maryland July & August 2011
Job Functions:
1. Developing marketing strategies to increase brand awareness & sales revenue
2. Work scheduling for staff
3. Onsite visitation for supervise staff
4. Engaging the target audience to try out the various types of product
5. Assisting the local market manager in coordinating guerrilla activation
6. Ensuring constant supply of products for brand sampling during activation.
7. Consumer interaction & education.
8. Product sampling & coupon distribution
9. Driving & ensuring that the 26 feet cooling truck is functioning properly during the entire
period of activation
10. Successfully coordinating team work in designated footprint
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11. Inventory tracking; taking inventory of promo supplies and handling all the event onsite
logistics
12. Lead consumer engagement
13. Confirm and manage staff for the day of execution
14. Taking events photos and post event reporting
15. Ensuring that activation & consumer engagement runs smoothly
16. Assist in event set up & breakdown
17. Manage logistics and implementation of experiential marketing campaign
18. Inspire, motivate and educate consumers about clients product and technology
19. Oversee the set up or break down at all events
20. Management of other promotional staff including keeping accurate timesheets manually or
electronically
21. Serve as lead example for all on site messaging, gaming, consumer interactions, etc.
22. Serve as point person for internal or client communication needs with in field team
23. Train, develop, and motivate team while working in field
24. Complete call reports, paperwork, and on going personal training in a timely manner, meeting
all deadlines
25. Complete in market errands when needed
26. Send and accept shipments as needed
27. Report accurately on team hours(Time Sheets)
28. Communicate with regional manager, reporting any issues, concerns, and needs as well as
responding to all email and voicemail within 24 hours
29. Ensuring gift card redemption and tracking of redemption shoppers
30. Management of other promotional staff including keeping accurate timesheets manually or
electronically.
31. Responsible for adding up all receipts and managing the gift card inventory
32. Processing of all items with appropriate with paperwork at the end of the day
33. Giving proper account for all gift cards as the end of the event
Promotion Specialist, Brand Ambassador& Event Staff Roles:
1. Act as client product or service specialist & executing grass root marketing campaigns
2. Face to face communication with targeted audience
3. To create or increase brand awareness for various brands such as Amsterdam Vodka, Buick,
Xing Tea, U.S Army, Clear 4G, Nissan Leaf, Ford Fiesta; Sabra Hummus & Tribe Hummus
4. Utilizing effective marketing strategies to attract target market attention, stimulate target
market interest, maintain focus on brand & brand message, create desire and prompt responses
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from the target market, with the sole objective of achieving clients brand or marketing
campaigns objectives
5. Merchandizing of products during marketing campaigns & motivating target market to
purchase clients and inventory control
6. Customer relationship management on behalf the clients & data collection on behalf of the
clients
7. Product /service demonstration during marketing campaigns
8. Spread positive & accurate brand awareness
Business Development Manager: Becon Nigeria Limited, Lagos Nigeria (Jun 06 Dec08).
1. Performing sales & marketing calls, schedule meetings with prospective customer.
2. Monitoring of the market trend & co coordinating team members’ efforts.
3. Coordinating customer forums & networking activities between the company & customers.
4. Introduction of the auto emergency kits into the auto market as a niche marketing tool for the
company.
5. Overseeing the assembling process of the auto emergency kits.
6. Coordinating marketing efforts.
7. Design & development of auto emergency kits.
Business Development Assistant Manager: Voix Network Limited, Lagos Nigeria (Nov 03 Apr
06).
1. Performing presentations articulating the value proposition of the organization’s products,
solution & servicing offering.
2. Co ordinating efforts to improve the customers experience at point of sale & after sales
customer service.
3. Weekly report writing & conducting periodic audit of distribution outlets.
4. Building & retaining customer base; Monitoring of the market trends & co coordinating of
sales team efforts; to monitor, analyse competitor’s activities, to propose & execute necessary
counter measures.
Business Development Executive: Standard Life Assurance Limited, Lagos Nigeria (Oct 02 Oct
5
03).
1. Maintaining existing clients’ portfolio; establishing & developing new client base.
2. Provision of personalised customer care services & preparation of weekly activity report &
budgets.
3. To make presentations to small and large group professionally and effectively.
4. To organize & conduct market research.
5. Sending follow up marketing materials, follow up calls on regular basis until a relationship is
recognised & sustained.
6. Performing sales & marketing calls, schedule meetings with prospective clients.
B) Finance & Other Work Experience:
Finance & Investment Executive: Standard Life Assurance Limited, Lagos Nigeria (Nov 01 Sept
02).
1. Preparation of the weekly cash flow statement.
2. Preparation of client’s statement of account & preparation of investment accounts.
3. Lodgements of cash & cheques into company’s accounts.
4. Custodian of company’s security instruments.
5. Writing & issuance of cheques & preparation of payment vouchers.
6. Handling issues relating to the payment of company suppliers & preparation of staff monthly
salary
Professional Development Programs:
1. Quality Management: Training & Development (March 2013).
2. Quality Management: Strategic Plan Development & Deployment (March 2013).
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3. Quality Management: Measurement: Assessment & Metrics (January 2013).
4. Quality Management: Problem Solving & Process Management Tools (January 2013).
5. Quality Management: Managerial Skills & Abilities (December 2012).
6. Quality Management: Quality Systems, Model & Theories (December 2012).
7. Quality Management: Communication Skills & Project Management (October 2012).
8. Quality Management: Supply Chain Management (September 2012).
9. Quality Management: Customer Focused Organizations (August 2012).
10. Quality Management: Leadership Challenges (August 2012).
11. Operations Management: Management of Quality (July 2012).
12. Business Analysis: Introduction to Business Analysis & Essential Competencies (July 2012).
13. Business Writing: How to Write Clearly & Concisely (July 2012).
14. Introduction to Educational Marketing (July 2012).
15. Leaders At All Level 1: The Readiness Factor (June 2012).
16. Conflict Resolution: The Skill That Makes The Difference (June 2012).
17. Team Leading: Developing the Team & Its Culture (June 2012).
18. Risk Management: Dealing With Risks (June 2012).
19. Risk Management: Assessing Risks (May 2012).
20. Delegating Effectively (May 2012).
21. Risk Management: Identifying Risks (April 2012).
22. Decision Making: Tools & Techniques (April 2012).
23. Problem Solving: Determining & Building Your Strengths (April 2012).
24. Team Leading: Fostering Effective Team Communication & Collaboration (April 2012).
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25. Brand Management for Social Media & Wireless Technologies (April 2012).
26. Team Leading: Launching A Successful Team (April 2012).
27. Team Building: Effective Team Communication (April 2012).
28. Team Leading: Establishing Goals, Roles & Guidelines (April 2012).
29. Team Building: Being an Effective Team Member (April 2012).
30. Time Management: Planning & Prioritizing Your Time (April 2012).
31. Time Management: Avoiding Time Stealers (April 2012).
32. Time Management: Analyzing Your Use of Time (April 2012).
33. The Five Steps to Creative Thinking (April 2012).
34. Leadership Essentials: Leading Business Execution in Organizations (April 2012).
35. Business Execution in Action (April 2012).
36. Creating A Business Execution Culture in Organizations (April 2012).
37. Foundation of Business Execution (March 2012).
38. Decision Making: The Fundamentals (March 2012).
39. Business Writing: Know Your Readers & Your Purpose (March 2012).
40. Problem Solving: The Fundamentals (March 2012).
41. Building Lasting Customers: Brand Relationships (March 2012).
42. Customer Advocacy: Communicating To Build Trusting Customer Relationships (March
2012).
43. Leadership Essentials: Motivating Employees (March 2012).
44. Critical Thinking Essentials: Applying Critical Thinking Skills (March 2012).
45. Customer Advocacy: Enhancing the Customers Experience (Feb 2012).
46. Customer Focus Interaction Technologies (Feb 2012).
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47. Creating & Sustaining A Customer Focused Organization (Feb 2012).
48. Competitive Marketing Strategies: Conducting an Internal Analysis (Feb 2012).
49. Competitive Marketing Strategies: Analyzing Competitor (Feb 2012).
50. Competitive Marketing Strategies: Selecting & Implementing Strategies (Feb 2012).
51. The Retail Industry Overview (Feb 2012).
52. Customer Service: Identifying & Managing Customer Expectations (Feb 2012).
53. Managing & Growing A Sustainable Business in Nigeria Fate Foundation (Feb 2008).
54. Comprehensive Business Plan: The Entrepreneur’s Ace Fate Foundation (Aug 2007).
55. Customer Rain: Getting & Keeping More Customer Fate Foundation (April 2007).
56. Effective Business Presentation Fate Foundation (April 2004).
57. How To Plan, Prepare & Deliver Presentation (Ajoke Silva Jacobs).
58. Polishing The Delivery & Winning Them Over (Chime Dike).
59. Locating, Acquiring & Retaining Customers (Managing Director, Rainbow Net Ltd).
60. Associate Member Chartered Institute Of Administration Of Nigeria 2004.
61. Marketing Steps To Building A Strong Customer Base Fate Foundation (Sept 2003).
62. Marketing Tools for Small Businesses (Afam Edozie MTN Nigeria).
63. Creating A Marketing Plan (Ike Emeagwali Lagos Business School)
Education:
Master of Business Administration (MBA) –USA December 2011.
Chartered Corporate Administrator Nigeria April 2004.
Higher National Diploma in Accountancy Nigeria November 1998.
Certifications:
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National Association of Retail Marketing Services Certifications (NARMS)
1) Event Marketing March 2013
2) Team Leadership March 2013
3) Train The Trainer March 2013
4) Merchandising Standards March 2013
References:
1) Dr Richard Bradberry Director of Library Morgan State University 301-***-****)
2) Dr Comas Nwaokaefor Dean of Graduate School Bowie State University 301-***-****)
3) Dr Kelvin Glasper Department of management, marketing & public administration Bowie State
University (********@**********.***)
4) Dr Alsaaty Department of management, marketing & public administration Bowie State University
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