Manager Marketing

TRICIA ROBSON

*** ******* **. • Clayton, NC *****

919-***-**** • ******.******@*****.***

A Results-driven Manager eager to apply strategic marketing skills toward actively supporting the

organization in optimizing revenue performance.

PROFILE

Respected Manager with distinguished career leading marketing and communications operations.

Recognized for driving revenues through innovative and focused marketing campaigns.

In depth background developing marketing plans for B2B clients, coordinating promotional events and

managing creative teams.

Repeated success guiding sizeable, cross-functional teams in driving record-setting marketing operations.

Demonstrate strong abilities in handling multiple projects simultan eously, meeting tight deadlines and working

in a fast-paced professional environment.

Exhibit dynamic follow-through, astute professionalism, and a stellar work ethic.

Technically proficient in Microsoft Office Suite, Publisher and Adobe Creative Suite.

PROFESSIONAL EXPERIENCE

Marketing Assistant DEWAYNE’S HOME & GARDEN February 2013 - present

Part-time position involves: Printing & installing of seasonal designed signage, organization & storage of

premade POP, tracking promotional events & associated products, assists in event planning.

May – Oct. 2012

Field Marketing Manager NOODLES & COMPANY

Developed market-wide initiatives, evaluating their effectiveness and share d results with Marketing and

Operations. Managed regional/market budgets and planning calendars .

Educated, coached, and trained Local Restaurant Marketing to restaurant management teams.

W orked collaboratively with field support team as needed to support their local market needs .

Marketing Manager EAST CAROLINA PIZZA HUTS 2006-2012

Oversaw all aspects of marketing and advertising for 32 franchised Pizza Huts, including marketing plans,

menu management, sports/corporate sponsorships and in-store marketing events resulting in increased sales.

Successfully organized all corporate meetings and events, annual Golf Classic, community service projects

with American Red Cross & Make A Wish Foundation.

Facilitated productive vendor relationships to achieve competitive pricing and boost bottom -line profitability.

On-Air Morning Show Co-Host W DWG FIRST MEDIA GROUP 2009-2011

Hand-selected to assist Host in facilitating an engaging Morning Show, includin g show prep, voice tracking,

personal appearances, and event hosting.

Director KIDDIE ACADEMY OF BRIER CREEK 2005-2006

Sharp business acumen and experienced in managing broad scope of child care center operations, from

marketing, human resources and customer relations to financial systems and facility management.

Communications Manager/District Sales Manager THE BODY SHOP 1997-2003

Skillfully developed all corporate marketing communications for shops and field management team.

Actively managed the development and operations of 15 locations, effectively maintaining company standards

regarding sales generation, merchandising, forecasting, cost control, and customer service.

Advertising Account Executive BTB MARKETING 1995-1997

Spearheaded all aspects for accounts, including advertising & direct mail campaigns, media schedules and

fulfillment literature.

PROFESSIONAL EDUCATION

Bachelor of Arts in Marketing JACKSONVILLE UNIVERSITY 1991

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