********@*****.*** ** Cleremont Avenue
732-***-**** Edison NJ 08817
Kathy Carreira
Experience: Brite Promotions, Cranbury NJ
Account Supervisor: 9/10 - Present
• Managed experiential marketing campaigns for, Fortune 100 companies, across major lifestyle categories
• Led development and execution of strategic 360 degree integrated plans to ensure multiple touch points
• Supervised staff of 4 – 10 across numerous brand programs while maintaining relationships with 10+ clients
• Responsible for creating and maintaining overall account budget and providing monthly forecasts
• Ensured all creative concepts and programs were on brand strategy and delivered on consumer insights
• Primary account liaison for top accounts, Spring Break and Simon Mall “Dtour” programs in 2008 - 2012
• Led internal and external workflow process systems as they related to the day-to-day project management
• Developed and implemented program logistics from conception through execution
• W orked with outside agencies and vendors to secure celebrity talent, event space, printing and production
• Traveled to event locations to ensure client satisfaction on all levels
Account Manager: 8/08 – 9/10
• Primary account contact responsible for managing OfficeMax $1.75M Yearly Budget
• Coordinated V.I.P Grand opening Events and Business to Business canvassing campaigns surrounding new store and
competitor openings, approximately 75 stores per year
• Targeted small business owners, built new and existing customer base and helped drive traffic to the locations
• Participated in brainstorming sessions for RFP responses with business development teams across multiple AMP
business units
• Acted as liaison between creative department and multiple vendors
• W orked with legal teams to process client contracts
• Managed and trained staff of four account coordinators
Assistant Account Manager: 2/06 – 8/08
• Recruited, hired and trained field staff fir various national field marketing promotions
• Supervised multiple in-market field managers & mobile tour managers
• Controlled web based reporting and tracking system
• Created and analyzed client reporting decks and program recaps
Account Coordinator: 7/04 – 2/06
• Assisted account teams with general program logistics
• Conducted in-market audits to ensure program efficiency
• Coordinated travel for in-market trainings
• Processed payroll for all field staff and managers
Qualifications:
Client List: Maxim, Ubisoft, FX, Disney, Paramount, TBS, Lionsgate, Universal, Fox Home Entertainment, Maybelline, Walmart,
MTV, mtvU, MySpace, EA, OfficeMax, LG, CW, Simon Malls, ABC Family, Navy, U.S. Army, Citibank, Live Nation, Coca-Cola &
Hasboro
Skills:
Certified in Excel; Fluent in Spanish and Portuguese; Leadership Skills; Time and Project Management; Strong Communication
Skills; Detail Oriented; Great Organization Skills
Education: DeVry University – 2004 Bachelor of Arts (Business Information Systems); North Brunswick NJ