Sales Customer Service

KATIE CARTIER

*** ******* ***** ***** ****, CA **626 Home 714-***-**** Cell

714-***-**** ************@*****.***

SENIOR SALES AND MARKETING EXECUTIVE

An accomplished results-oriented sales and marketing professional with

proven success in revitalizing sales, driving revenue and creating

successful marketing programs. Recognized for excellent business

acumen and the ability to lead and train sales and marketing teams.

Brings projects from concept through implementation. Strong personal

contributor as well as a natural leader. Reorganized and revitalized

companies. Possesses excellent professional speaking, writing and

presentation abilities. Analyzes situations rapidly, makes decisions

and meets demanding objectives. Special talent for

improving/implementing new more efficient business systems. Strong

belief in customer service. Talented, perceptive and a driving force

in all organizations. Conscientious, confident and dependable.

. Licensed Brand management. Has extensive experience working

with brand owners, managing expectations per contractual

agreement and submittals of required reporting and

documentation, while moving a company forward.

. Consumer Product specialist. Extensive experience in consumer

goods development, competitive analysis and retail placement

requirements, specializing in the automotive and household

industries.

. Years of experience in sales management and team development.

Has developed, written and implemented sales training programs

for field/inside reps. Focus on organization, penetration of

markets, competition and how to best sell against them.

Implemented new tools for the field and inside reps to be more

efficient and focused in their sales efforts.

. Has designed and implemented new compensation plans that focus

on attainment of goals for both new business and account

retention and professional development of teams.

. Demonstrated management and leadership abilities in all phases

of sales and marketing. Record of achievement in the

development of sales and marketing plans, incentive programs,

product development, brand management, quotations, merchandising

and sales operations on a national level.

. Strong analytical skills. Years of experience in tracking and

measuring the performance of sales personnel, training them how

to sell on value rather than price and the importance how to

reach and measure individual and company goals.

. Marketing strengths include identifying markets and customer

potential, designing ways to implement this information into

sales and marketing plans and measuring the successes on the

back end. Years of experience with online marketing and

advertising (SEM and SEO) management, CRM systems and industry

lead programs. Knows how to pull data that can explain where

you are now and delivers programs that can take you to where you

want to be.

PROFESSIONAL EXPERIENCE

DIRECTOR OF MARKETING (October 2012-January 2013)

Takeya USA, Huntington Beach, CA - consumer product company specializing in

the household industry, $12 million in revenue.

. Brought on board to coordinate launch of brand to retail marketplace.

Results: product release set for March 2013

. Managed all marketing efforts for the company

. Identified and recruited necessary marketing partners for company

success; including DRTV production, media buying, web/internet

development and management, design consultants, packaging consultants

and sales videos. Results: contractual agreements with all vendor

partners in place and all projects are in production

. Acted as project manager for all marketing endeavors of the company

. Reported directly to CEO and managed a team of 5 inside employees

VICE PRESIDENTOF MARKETING & OPERATIONS (October 2008 - October 2012)

Kleen Maid Inc., Commerce, CA - licensed brand specialists of consumer

goods distributed nationally and internationally, $15 million in revenue.

. Managed all of the licensing operations of the company. Liaison

between the licensing owner and company. Results: new categories and

licenses awarded under my management

. Driving force for marketing activity for the company.

. Assisted in the developed and launch of over 200 products under the

licensed brand name Spic and Span, Goodyear and Oxi Clean Results:

product placement grew from 5 retail establishments to over 200 in

three years

. With assist from VP sales, took the company from a $2 million/year

revenue to a $12 million per year revenue in 24 months.

. Worked directly on packaging and artwork of all products with graphic

designer

. Managed a team of 8 employees on day to day functions of the company

Results: major cost savings on transportation, warehousing resulted in

a 20% drop in overall costs

. Reported directly to CEO of the company and was part of the senior

management team

. Wrote business plans and prospective licensing submittals.

. Worked with ownership on budgets and overall company sales and

marketing strategy planning.

. Handled EDI, CRM and Customer online processing systems for all

customers

. Manages customer service and response to consumers

. Responsible for trade show literature, planning, execution of product

and booth layout.

DIRECTOR OF SALES & MARKETING (2001 - 2008)

The Mobile Storage Group, Inc., Glendale, CA - leading on-site portable

storage company (75 branches in the U.S. and 25 branches in the U.K.), $250

million in revenue, pre-IPO company.

Sales Focus

. Worked directly with Sr. VP of Sales in managing and measuring

performance of six area sales managers responsible for over 100

outside sales reps. Designed goals and measurement tools for

tracking of their performance.

. Provided sales training on all company sales tools for all

employees of the company, including inside sales, support

personnel, branch and regional management and outside sales (300

plus people).

. Directly responsible for outside goal setting, measurement of

and reporting on weekly and monthly basis. Developed and

implemented weekly and monthly Leader Board reporting for sales

gauging.

. Oversees, manages and administers outside sales compensation

plan and resolution of issues. Instrumental in the design and

implementation of a new outside sales rep commission program in

2007 resulting in higher concentration of sales and an increase

in new accounts of over 20%.

Marketing Focus

. Managed and directed all company marketing efforts with seven

direct reports on the department team.

. Internet advertising (online and print programs): worked

extensively on online exposure of company while maintaining

company budget and print presence in all markets.

. Search Engine Marketing: instrumental in getting company

exposure and listings on search engines. Works directly with

outside agency to ensure that company objectives are met.

Tracked leads that came in to website and from where.

. Customer segmentation and SIC classification of customer base:

business model required identifying customers that will return

for future business over and over, so it is vital that we knew

where our business was coming from. Worked directly with

branches on replicating successes.

. Direct mail program, oversees the design and production of

marketing pieces. Over 60,000 mailers sent to targeting

prospects and customers each month, emphasizing the value of the

company services.

. Implemented online CRM (Customer Relationship Management)

program for the entire company and handled company sales

training for sales personnel (300 plus team). Results: an

increase in new accounts of over 20% year over year and a more

productive sales force.

National Accounts Program Focus

. Managed the administration of the National Account program at

Mobile Storage for 15 months (2002-2004): developed a

consolidated invoicing process for major retail customers,

decreased customer service issues, and increased customer

satisfaction with company's service. Customers included: Home

Depot, Staples, Linen & Things and Big Lots. Managed a team of

eight people. Results: an increase in National Account revenue

in 1 year's time of $5 million dollars (54.7%) as compared to

past year total.

Government Sales Program Focus

. Managed the Government sales process and exposure of Mobile

Storage to federal and state buying programs (2001-2008).

Managed 1 employee on prospective bids and business. Results:

Negotiated and received GSA contract for 5-year national/federal

government sales plan ($20 million potential). Yearly

incremental revenue to company has increased by 40% in the past

three years from this market segment.

VICE PRESIDENT, SALES & MARKETING (1999-2001)

Permatex, Hartford, CT - Automotive chemical manufacturer and sales, $150

million annual revenues

Permatex acquired No Touch in April of 2000

. Following the acquisition of No Touch by Permatex, developed and

conducted multi-tiered training program designed to educate new sales

force in all aspects of company product line. Results: successfully

trained sales force of 60 within a six-month period. 10% increase in

sales to major retailers.

. Managed a team of 3 inside sales people and 25 independent sales

groups across the U.S.

. Worked with accounting/outside contractors to analyze, develop

and implement a new automated reporting system. Results: more

efficient and streamlined reporting. Improved tracking of sales,

inventory levels and other sales trend data.

. Adapted product concepts from Japan for marketability in the US.

Worked directly with art design house to develop packaging and created

a successful and attractive marketing plan for the US marketplace.

Results: increased sales through successful launch and placement of 5

new innovative/time-saving products to major retailers.

NATIONAL SALES MANAGER (1997-1999)

CoverKing, Santa Ana, CA - Custom automotive product manufacturer, $12

million annual revenues

. Concentrated efforts towards securing contracts with major OEM

manufacturers in the customer car cover business and achieved

higher quality customer service. Results: company opened 2 new

manufacturing plants and 1 distribution center, due to

substantial increase in sales.

. Worked as part of team to improve sales functions and processes in

order to receive ISO9000 and QS9001 certifications for company,

necessary to pursue sales with major manufacturers. Results: over 40%

increase in sales.

REGIONAL SALES MANAGER (1990-1997)

Mothers Polishes, Huntington Beach, CA - Manufacturer of high-end

automotive polishes, waxes and cleaners.

. Reversed declining sales in the Western United States by

establishing and maintaining relationships with representatives

and buyers, recommending successful product selections and

implementing promotions of new products. Results: 20% increase

in territory sales.

. Won major account through persistence, sales presentations, new

product concept ideas, sales reviews and potential profit margin

review sessions. Results: re-established business relationship

with this previously lost major account, which continues to have

a major impact on overall sales.

PREVIOUS EXPERIENCE

. President/Owner of KatieDid Kreations, Huntington Beach, CA,

nationally advertised producer of handcrafted goods.

. Owner of PK Solutions, Costa Mesa, CA, national sales &

marketing consulting firm.

EDUCATION & CONTINUED STUDIES

. BS, University of Santa Clara, Santa Clara, CA -

Business/Marketing

COMPUTER SKILLS

. Operating systems: Windows, AS400

. Software programs: Microsoft Word, Excel, PowerPoint, Access,

Wynne Systems, Salesforce.com, Siebel CRM On Demand, McGraw Hill

Dodge, AS400.

. Programming: EDI.

REFERENCES

Available upon request

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