Social Media / Artist / Marketer

Heather Lynn Kyle

*** */* **** *** ***************@*****.***

Columbus, Ohio 43215 724-***-****

Q UALIFICATION SUMMARY

Highly motivated professional with social media, management, marketing,

teaching, training and customer service experience within an array of

corporations and social organizations

C OMPUTER SKILLS

Adobe Social, Cotweet, Shoutlet, Loud Door, Hootsuite, Twitter, Facebook,

Pinterest, Instagram, Linkedin, Tumblr

E DUCATION

Louisiana State University, Graduate School of Art, 2010

Columbus College of Art and Design, Columbus Ohio, Cum Laude, Bachelor of Fine

Arts, 2004-2008

Art Institute of Pittsburgh, Summer Workshop in Photography, 2004

W ORK H ISTORY

Social Engagement Coordinator, Engauge, Columbus, Ohio 2013

Community Management for Bob Evans and Repreve

Wrote content calendars, responses to consumers, social voice and tone

Brainstormed strategy and tactics for several brands, informed by

analytics, social listening and influencer marketing

Executed in depth competitive analyses and social footprints for brands

Used and trained in several social media tools

Social Media Strategist, RMD Advertising, Westerville, Ohio, 2012-2013

Manage social media strategy for 18 brands across Facebook, Twitter,

Pinterest, Instagram, Linkedin, newsletters and events

Analyze data from all platforms and synthesize to assess effectiveness

Respond to consumers on all channels, escalate when necessary

Brainstorm and execute tactics to drive more followers, interactions and

sales

Develop dialogue within digital communities, target influencers

Write copy, manage hashtags, create best practice guides

Agency Liaison, Allen, Williams & Hughes, Dublin, Ohio, 2012

Manage and build relationships with new and existing partners

Drive sales with partners

Research leads through connections, events and groups

Lead social media and promotion: Facebook, Twitter, Linkedin, Pinterest,

events

Responsible for blogging and monthly column in Metropeneur

A WARDS AND RECOGNITION

Louisiana State University Department of Art, Full Tuition Waiver and Stipend,

Painting, 2010

Ohio State University Emerging Artist Fellowship Nomination, 2009

AICUO Award for Excellence in Visual Arts, Finalist, 2008

Paul and Erika Bourguignon Achievement Scholarship, 2004

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