Doug Faas
*** ***** ** ( Evansdale, IA ***** ( 319-***-**** ( ******@*****.***
Profile
Sales/Marketing Professional
Goal oriented sales professional with a history of achieving
maximum volume and increasing market share through effective
relationship building. Skilled in prospecting, identifying
decision makers, analyzing needs, preparing proposals, making
presentations, and executing follow up. Demonstrated ability in
achieving win-win outcomes through the analysis of
customer's needs and identification of creative, cost effective
solutions. Excellent reputation as a creative, experienced
individual utilizing coaching skills to create strong teams
motivated to identify new marketing opportunities.
Software experience: Microsoft Word, Microsoft Outlook, Windows,
Lotus Notes, Excel
Professional Experience
U. S. Smokeless Tobacco Company-Stamford, CT-Sales Representative/
territory manager-1988 to 2009
Responsible for a multi-county territory that generated over
$2.5 million in annual sales. Sold new products, marketing
promotions, and new marketing solutions to a wide array of
customers that included individual store owners, multi-store chain
headquarters, key account grocery and big box stores, and
wholesale accounts. Expert at quickly determining the right mix
of products, promotions, and marketing solutions to best
maximize profits for both the customer and my company. Identified
and researched possible new marketing opportunities.
o Recipient of President's Award (one of five) at the national level,
given for consistent, outstanding performance across all key
responsibilities
o Two time recipient of the President's Award (one of twelve) at the
regional level, given for consistent, outstanding performance across
all key responsibilities
o Consistently ranked in the top 5% of the company's 550 member sales
staff
o Selected to join corporate team in developing a training video that
was used nationwide to provide consistent training to all new hires
in field sales
o Trained 15 new full time sales representatives, several of whom were
prompted to various positions within the company
o Recommended by regional vice president to work with corporate human
resources to identify and define core competencies for my position.
This was the used companywide for yearly evaluations.
o Interviewed, trained, and managed over 65 part time retail
coordinators during my career with USSTC, several of whom were hired
as full time employees
o Conceived and help develop a college promotions program. This new
program resulted in 36 new events in the first year with over 5,000
new consumer contacts. The program was adopted for nationwide use.
o Selected as a member of a 25 member round table discussion group
which included members of marketing, promotions, top level
management, manufacturing, and field sales. The on-going discussions
resulted in a better understanding of each discipline's function and
how we could assist one another to increase sales.
Coca-Cola-cedar falls, ia-account manager-2009 to February 2013
o Responsible for increasing market share, share of fixture/cooler,
cases on display, and profit margins at accounts including Wal-Mart,
Hy-Vee Foods, Target, Fareway Foods and convenience stores. Used
fact based selling including monthly/quarterly sales reports,
nationwide trend surveys, and other internal data.
o Maintain proper levels of inventory in all accounts to prevent out of
stocks without creating out of date issues
o Daily, weekly, and monthly reports on sales, promotions, and cases on
display to management
o Prospect for new accounts and seek opportunities to expand product
lines at existing accounts
o Direct merchandising efforts to have the most efficient impact on
cases moved for dollars spent
o Influence the decision makers at accounts to feature our product lines
in their ads and to feature our products on store displays during non-
ad weeks
Education:
Bachelor of Arts, University of Northern Iowa, Cedar Falls, IA
o B. A.-Marketing: Additional concentrations in advertising
o B. A.-Organizational Management: Additional concentrations in
personnel management
o Bilingual certificate in Spanish
Relevant Civic Activities:
o Served on Evansdale City Council
o Served on Waterloo Community Schools Board of Directors-two terms
o Currently Chairman of the Evansdale Planning and Zoning Commission
o Founding and current member of the Evansdale Economic Development
Commission
o Served on numerous community and school committees