Sales Marketing

Edward Casey

***** ************ ***

Phone: 501-***-****

North Little Rock, AK 72117

Email: ***************@*****.***

Education & Training

B.S. Organizational Management, John Brown University, Siloam Springs,

Arkansas - 2009

Associate, Network Administration, ITT Technical Institute, Little

Rock, Arkansas - 2001

Marketing Professional

11 years of sales and marketing experience promoting organizational success

in the wine and spirits business for the 3rd largest distributor in the

Unites States. My background reveals a depth of valuable and diverse

leadership experience including consistent achievements in developing and

implementing cost effective programs, sales, and marketing strategies

resulting in successful business tactics. I have proven strengths in

directing all aspects of the sales process, including marketing plan

development, establishing multiple distribution channels, vendor

management, negotiating budget allocation, and managing marketing

personnel.

Areas of Expertise

Product Vendor Negotiations Process Improvements

Positioning/Branding Brand Development New Product Launches

Graphic Design Staff Training Project

Strategic Information Systems Management/Planning

Planning/Analysis Budgeting & Cost Control

Channel Management

Professional Experience

Glazer's Distributors, North Little Rock, AR

2004 - 2012

Marketing Director

. Identified new distribution targets, negotiated contracts, and

developed marketing strategies

. Evaluated programs, industry trends, pricing models, and improvement

tactics to increase sales

. Averaged a 30% increase in new distribution of new product launches.

E.g. (Crown Royal Maple, Burnett's Flavored Vodka, Popcorn Sutton

Moonshine and Ciroc Peach)

. Coordinated marketing events to advertise and promote products and

services

. Hired, trained, and managed 9 employees in the areas of production,

merchandising, and graphic design

. Directed staff's daily schedules and responsibilities, and conducted

performance evaluations

. Developed and managed the protocols, procedures, and business

practices for the Marketing department

. Provided training for the greater organization and sales staff

. Managed a $420,000 Yearly budget

. 2009 - Employee of the Year

Glazer's Distributors, North Little Rock, AR

2001 - 2004

Information Systems / Graphic Designer

. Managed servers, system backups, network security and workstation

maintenance

. Given increased responsibilities in marketing duties including graphic

design, production, and POS merchandising

. After 2 years, advanced to interim Marketing Director

. Demonstrated strong leadership skills with proven proficiency in the

Marketing department resulting in promotion to Marketing Director

Moose Cleaners, North Little Rock, AR

2009 - 2012

Franchise Owner

. Conducted market analysis and developed a business plan before

investing in and starting up a new franchise

. Negotiated an unprecedented franchise agreement with the parent

company resulting in my location being the only privately owned

partner out of 10 locations

. Managed franchise including budgeting, payroll, accounting, hiring,

and scheduling for 4 hourly employees

. Actively marketed and promoted the company to drive growth and brand

awareness.

Certifications and Proficiencies

Adobe Photoshop CS5, Illustrator, Lightroom, Corel DRAW; Microsoft

Office (Word, Excel, PowerPoint); Windows/Mac OS

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