To whom it may concern:
Successfully incorporated an extensive education, continuing specialized training, exhaustive
applied course and interpersonal skills in all areas of “B2B”, “B2C”, Direct Sales, Marketing &
Advertising, CSI (Customer Satisfaction Index), Profit & Loss, Cost - Budgetary controls, payroll
and financing, in the capacities encompassing an Executive Career from Sales Representative, Sales
& Marketing Director, HR Director, Leasing Manager, F. & I., Sales Manager, GSM, GM, District
Manager to Regional Business Development/Senior Account Manager.
Coupled with a unique ability to “think outside the box”, anticipate ever changing market
conditions and adapt sales and operations to stay ahead of the competition. While being an
entrepreneurial innovator yet still maintaining the initiatives, quality controls and integrity
necessary to the corporate core mission directives. Consistently met and exceeded all previously
established records, marks, quotas and goals; asked repeatedly to take on increasingly more
responsibility at every phase of the career.
Personality profile testing reveals that strong leadership skills, professionalism, organization,
analytical thinking, time management prioritizing, multi-tasking and resolving the most difficult
problem/conflict situations while staying focused on the desired goal is unsurpassed. Work is driven
by a passion and penchant for meeting sales metrics and deadlines, employing tenacity, with a high
energy level and a positive “can do” attitude. Multiple I.Q., problem resolution and aptitude testing
constantly ranked in the top one half percentile of the Nation.
The following Résumé history is a synopsis of concise qualification briefs, record breaking
accomplishments and skill sets in obtaining superior results in hopes that my Career of Professional
achievements are compatible with your desired objectives in discovering the suitability of a beneficial
uniting together with your organization in the capacities of General Manager.
Looking forward to meeting with you at your earliest convenience to discuss further how I can
bring real tangible added value, increased sales, higher CSI and improved profitability to your
company’s bottom line results.
Thank you in advance for both your time and consideration.
Sincerely,
Rick W.
Peters
Mission Statement:
Seeking that truly unique and exceptional operation that is both dynamic and customer driven,
that appreciates new development, confidentiality and loyalty; which offers room for advancement
and desires a long term relationship so that my extensive background, education, talents and abilities
can be capitalized on in the service of said organization, to our shared longevity and our focused and
continued prosperity.
Rick W. Peters
1199 Oak Hill Court, Ellisville, Mo. 63021
Office: 636-***-**** / Mobile: 314-***-**** / Fax: 636-***-**** / E-mail:
***********@*****.*** fb:
www.facebook.com/rickcougar / LinkedIn: www.linkedin.com/pub/rick-
peters/46/a04/92b
TRUECar 07/12 – Present
120 Broadway, Santa Monica, Ca. 90401 (Please do not contact)
Midwest Development Area Sales Manager
Mo/IL/In/Ky, Dealer account acquisition, development-management, training, follow-up & support. Sales up
14%
Dealer1 (Incorporating RPM Automotive Services/Brokerage Co.) 636-***-**** 07/02 – 07/12
General Manager / Regional Business Development Manager
- 2700+ Dealership Connections – GM directing daily operations, P & L/Budget oversight, Ad Marketing,
Telemarketing & Profitability. Proven Automotive Sales Generation technology selling and consulting to
Dealers throughout the Midwest. Regional Development Account Executive for 10 Proven Sales Lead
Generators consisting of Outsourced BDC Services, Exclusive Direct Mail programs, Superior Vehicle
Competitive Advantage Comparison and Closing Tool, Specialized Sub Prime Finance Systems and Value
added products servicing Dealers in Sales, Parts /Service and F & I. Maximizing our Dealer partner results in
Sales, Service, Marketing, B2B Ad Sales, ROI & CSI from a proven and documented GM track record in
doubling Sales at 2 Dealerships.
Development and maintaining relationships with both new & existing accounts, cold calling, networking,
prospecting, referrals, presentations and proposals to ISM, BDC, Sales Managers, GM’s, C - Suite and
Owners. Consulting for BDC’s, Call Centers and creation of promotional materials, website enhancement &
optimization, SEO, SEM, CRM analytics, development and follow-up. #1 Sales Staff /F. & I. hiring and
training System in the Industry. 10 Step Road-to-Sale, Lease training, overcoming objections, Menu offering
for F. & I., CSI score analysis and improvement, Customer service to follow up and on to referral program
maximization.
Achieved from home office through in-person Sales calls, Internet e-mail campaigns and telemarketing
follow-up to Dealers and on to contract closings. Dominate phone Sales expertise. Documented Dealer Sales
increases as much as 300%! Improved Service Department Sales of 20 - 40% and ROI’s as high as 2500%!
Banking – Finance – Loan compliance and guidelines; Prime / Sub-prime / FHA / Fannie - Freddie loans,
inbound/outbound call center, call monitoring and analysis, script development, coaching, T.O.’s and CSI.
GM directing day-to-day operations, business relationships, credit-budget analysis, loan qualifying, credit
repair, financial services planning, consulting, counseling, risk management, improvement/best practices,
customer service, document procurement, loan processing, contract loan closings and on to customer
referrals.
Made the decision to apply all my experience and expertise in a concept that is affecting the industry
nationally.
Ed Napleton Honda 02/02 – 06/02
4780 N. Service Road, St. Peters, Mo. 63376, 636-***-****
New Car Sales Manager – Leasing Sales Manager – Pre-owned Manager
#1 in Gross Profit per vehicle, #1 in CSI scores & #1 in Aftermarket Sales in 17 state zone. 33+ % Closing
ratio.
Realized the need in the Industry to launch Dealer1Stop.
Automotive Product Consultants (Extended Vehicle Service Contracts) 05/01 – 01/02
770 Spirit of Saint Louis Blvd., Chesterfield, Mo. 63005, 636-***-****
Specialty Program Sales Manager – Account Representative
#1 closer, created unique follow-up call back system 3 x’s more profitable; set all time high 27 % closing ratio.
Went on to accept proffer from the Ed Napleton organization.
Bo Beuckman Ford 11/99 – 04/01
15675 Manchester Road. Ellisville, Mo. 63011, 636-***-****
Leasing Manager – New Car Sales Manager – Finance & Insurance Manager
#1 in Zone Lease Sales, All Dealer signage for Blue Oval cert. Back up New Car Sales desk/F & I, 35 % close
ratio.
Made the move to join the team at Automotive Product Consultants.
Union Ford 01/99 – 10/99
Hwy. 50 & Hwy. 47 South, Union, Mo. 63084 (Dealer point sold; now Barreth Ford)
General Manager – New Car, Pre-owned, Leasing Manager, Finance & Insurance
Manager
All Dealer duties, New-Used-Lease Manager, T.O.’s, backed up F & I, training, recruiting, CSI and 31 % close
ratio.
Pursued an appointment with Bo Beuckman Ford.
Stephen Vincel Honda 08/93 – 10/98
15532 Manchester Road. Ellisville, Mo. 63011 (Dealer point sold; now West County Honda)
General Manager – New Car, Pre-owned & Leasing Sales Manager, Finance &
Insurance Manager
#1 in 17 St. Zone Sales/Leasing/profit. All time Sales record, All Corp. Sales contests. 37% close ratio, Pres.
Award
Decided to accept position as GM at Union Ford; eyeing possible opportunity for ownership buy in.
- Responsible in both the creation and generation of $750 Million plus in new Gross Sales revenues.
- Customer Relations Manager specialist, extensive expertise in exceeding Customer Satisfaction.
Established, sold & retained new customers; Master relationship builder and in problem resolution.
- #1 Closer title holder at every Sales / Management position occupied. (Feature, function, benefit,
consultative, solutions based, low pressure / high content value quality Sales selling style & belief!)
- Proven consistent 20+ year track record in the creation of dozens of new strategic market analysis
action plans in Advertising, Marketing, POS Ad / merchandizing campaigns that have grossed
Millions in new revenues, surpassed previous records and increased penetration into New Markets.
- Effective in creation, development and implementation leading change to dominate the markets.
Catapulted one St. Louis Dealer to #1 ranking by implementing my unique Sales & closing process.
- Produced more revenues & profits than that Dealership had generated in their 37+ year history;
orchestrated changes that fostered the fastest growth rate of any Honda Dealership in the Nation and
led that Dealership to establishing the highest Lease Sales penetration in the Country!
- Highest Customer Satisfaction Index (CSI) at every position held, locally, regionally and
nationally!
- Recruited, staffed, motivated, coached, mentored & evaluated hundreds of employees for further
advancement. Created environments where valued employees were developed, cultivated & retained
into dynamic Sales forces with outstanding results in Sales-Profit & Customer Satisfaction.
Professional Affiliations and Association Memberships
Automotive Management Professionals, Automotive OEM Professionals,
Auto Jobs, Managers of Automotive, Auto OEM Network, Automotive
Industry Professionals Worldwide, Automotive Jobs, Automotive Pro
Networks, Trainers Network, Automotive Industry Professionals, 20 Group
for Dealers, Digital Car Dealers, NADA Dealer Academy, GM Dealer
Professionals, Executive Roundtable, NAF Assoc., Automotive IT Group,
AutoNation University, Dealer Elite, ASLMP, Automotive News, Automotive
Digital Marketing, Car Dealer, The President/CEO Elite
* Exceeded the revenues, forecasts, profits, goals and quotas at every position occupied
* Multi–unit, branch and franchise management experience with 4 different operations
* Senior–level executive management expertise encompassing 10 diverse organizations
* Highly recruited in abilities to save failing businesses & in increasing revenue–profits
* Cultivated long term personal & business associations with superior customer service
* Aggressive in new business prospecting, development & in strategic growth execution
* Direct reporting, P & L, budget development, forecasting and trends / results analysis
* National marketing campaigns creation, development & production to launch roll-out
* Hundreds of sales training seminars, corporate speaking venues & sales presentations
* Proven record selling owners, C-suite & Sr. mgmt complex revenue producing programs
* Articulate, accurate and acumen equivalent in both verbal and written communication
* Master in sales negotiations, consultative, engagement skills, persuasive & influential
* MILLIONS sold in upgraded aftermarket, warranties, accessories, equipment & services
* High aptitudes in math, complex decision making & in independent working expertise
* 20+ years B2B, networking, telemarketing, internet, call center, inside & outside sales
* 20+ years in appraising pre – owned vehicles & “walk – around” champion 1989 – 1997
* Self educated in Muscle car restoration and in both automotive mechanics and repairs
* Word, Outlook, PowerPoint, LeaseLink, ADP, Calyx/Point, Genesis, Encompass and Byte
* Bachelors degree: status 2000 hrs. interpersonal, mgmt. and admin. courses completed
* Employee hand book creation / training programs, standards, policies and procedures
* Certifications, press clippings, records and awards will be proffered upon your request
* References - both personal and professional, will also be presented upon your request
* Spotless driving history/never a criminal record / always drug – alcohol & tobacco free