Web Marketing Director/Manager/Strategist

KEVIN E. GRAVES

Phone: 801-***-****

Email: *****@**********.***

Address: **** ******* ******, ***** ********, UT 84005

SUMMARY OF QUALIFICATIONS

Visionary and highly accomplished Internet Marketing & Communications Specialist, offering 15+ years of assertive, compelling experience that has proven to be insightful and profitable. Versatile strategist, recognized for having superior internet marketing skills, exceptional sales abilities, and superlative marketing acumen. Progressive, decisive, and highly valued for expertise in online/offline cohesive marketing, translating objectives into actionable plans, and providing decisive leadership to multi-functional teams. Respected by superiors, peers, and clientele for being highly collaborative and interpersonal. Currently seeking a challenging marketing position.

AREAS OF EXPERTISE:

Behavioral Targeting, Mobile Marketing, Business/Revenue Growth, Targeted Segmentation, Data Analysis & Monetization, Lead/Sales Generation&Optimization, Affiliate Marketing, E-Commerce Operations, Internet Marketing/Advertising, A/B & Multivariate Split Testing, Email Marketing, Social Marketing, SEO/SEM/PPC, Website Development/Management, Display Advertising, Database Optimization, Cohesive Marketing, Social Marketing, Local & International Marketing, Product Development, Viral/Referral Marketing, Re-targeting/Re-marketing, Call Center Dev & Management, Pay Per Call Marketing, Direct Mail

PROFESSIONAL PROFILE

PROSPER, INC 2011 - 2013

Email Database Marketing Director / Sales Copywriter

Drove email marketing strategy and execution of campaigns. Designed and wrote all emails and communication creative’s using Eloqua, Green Arrow and proprietary programs. Managed multiple lead database’s and segments totaling 3.2 million contacts across the following channels; Distance Education, FOREX, Personal Development, Debt Relief, Business Opportunity, Credit Repair, Book Publications, Webinars, Teleconferences, Seminars, Newsletters, etc. Grew emailing department from 15 million emails per month to 100 million emails per month. Oversaw creative team and developers in implementation of lead generation and nurturing flow. Managed creative team/direction and development of highly converting landing pages. Developed full lifecycle programs increasing lifetime lead value. Designed effective re-engagement strategy for inactive segments. Worked directly with legal to ensure compliance. Managed key marketing metrics to ensure campaigns met and exceeded revenue and acquisition goals. Consistently analyzed back-end data of email campaigns and developed revenue/retention optimization strategies/channels. Managed 3rd party data cleaning and channel implementation. Coordinated with call center teams handling inquiries to qualify inbound and outbound leads generated from marketing campaigns ensuring appropriate disposition and optimum ROI.

POSITIONKING, LLC. 2010 - 2011

VP of Marketing

Start-up Company. Managed multiple projects while working directly with investor/owner setting up multiple divisions/departments during term. Provided/implemented the following including but, not limited to; Marketing plan, HR/Company policy’s, sales team creation/developed, implemented and managed lead to sales strategies. Created, managed and optimized overall products & services developed as well as fulfillment and customer service flow. Negotiated and managed corporate alliances, managed media buys, established and managed accounting protocol, created and managed customer service and quality control, interviewed and hired key individuals, managed company direction and overall cohesiveness.

MEDIA LEARNER, INC. 2008 - 2010

Chief Marketing Officer

Semi Start-up Company. Managed multiple projects and teams while directing all aspects of the company’s marketing policies, objectives, and initiatives, including, but not limited to, organic SEO, PPC, Email, social/viral, press releases, CPM, affiliate campaign, affiliate network, multivariate & A/B split testing, and the overall development of a consumer friendly/company friendly organic SEO portal for clients. Created, project managed and optimized several products & services fulfillment and customer service flow. Negotiated all media buy and consulted company shareholders on marketing other independent ventures in implementing their own effective online marketing campaigns. Trained in-house marketing reps on proven marketing methods and techniques to educate business customers in an effort to help those customers become more successful.

ROI BLAST, LLC 2003 - 2008

Marketing Communications & Product Development Manager

Managed and coordinated multiple projects including but not limited to, information, progress, time lines, budgets, contracts, etc with investors, executives, creative designers, programmers, affiliate networks, email publishers and all 3rd party fulfillment relationships. Managed all web content and marketing tools/systems across multiple content channels. Managed new business development, corporate relationships and contract negotiations, directed all design, multivariate and split testing, all cross-promotion campaigns, and all contextual portal campaign placements and email campaigns. Created, managed and optimized overall products & services developed as well as fulfillment and customer service flow. Managed entire call center (inbound/outbound) sales. Successfully created and project managed development of consumer/company friendly organic SEO CD and online portal product. Developed, managed and trained SEO reps/team of SEO consultants re; organic SEO and best in class SEO practices. Optimized overall product flow & services including customer service flow. Developed and managed affiliate campaign using DirectTrack and LinkTrust greatly increasing sales across multiple projects. Managed multiple, independently optimized websites and all organic SEO, PPC and SEO Portal optimization. Developed, wrote and project managed creation of advanced internet marketing curriculum to help educate/inform clientele regarding various other cohesive online marketing techniques. Developed affiliate marketing division to include hiring and managing team for new affiliate network

EDUCATION HISTORY

Rochville University B.B.A., Marketing

• Excellence Award: Internet Marketing & Communication

AVAILABLE UPON REQUEST

• Professional Recommendations

• References

LINKEDIN PROFILE

• http://www.linkedin.com/in/kevinegraves

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