martin j. arfmann
**** ******** **** ****** . ************, Florida 32256
904-***-**** . Email: *******@*******.***
- Sales & Marketing professional -
Sales Manager, Regional Manager, Account Executive, Business Development
Director
Results-driven, accomplished, sales and business development professional
with a 15 plus year record of achievement and demonstrated success driving
multi-million dollar sales growth. Gifted in maximizing the impact of
sales programs, forming mutually beneficial partnerships, and negotiating
profitable agreements. Proven sales leader who provides critical
leadership to the corporation and executive team. Adept at locating,
acquiring and developing stellar sales teams. Demonstrated ability to
learn and teach new concepts, easily adapt to change and manage multiple
simultaneous tasks. Effective team builder and leader who understands the
necessity to develop and train an effective staff.
CORE COMPETENCIES
( Sales Methodology ( Training and Mentoring ( Contract
Negotiation
( Strategic Planning ( Budgeting & Forecasting ( Customer
Relationships
( Customer Retention ( Team Building ( Solution Selling Strategies
( Project Management ( Process Planning ( Sales Metrics
- SELECTED CAREER ACHIEVEMENTS -
. Cultivated and fostered relationships with clients across the country.
. Developed and implemented lead generations strategies to win preferred
vendor status within targeted segments.
. Spearheaded sales effort which resulted in closing sale with Prime
Lending and ERA Dan Jones Property Management Company with projected
annual sales of $1 million.
. Boosted Territory sales 40% for key manufacturers including Sloan Valve,
Guardian Emergency Equipment and Powers Valve.
. Constructed comprehensive cold calling initiative across numerous market
verticals resulting in a 50% sales increase.
. Elected to Board of Directors of the American Society of Plumbing
Engineers.
. Generated $200,000 in new business by introducing Sloan sensor products
to Bank of America campus.
. Forged relationships with key decision makers at clients including
Sears, Home Depot, Safeway, Publix Super Markets, Taco Bell, Pizza Hut,
Bank of America, Florida Department of Corrections, University of
Florida, Shands UF and many others.
. Conducted training presentations to motivate new sales representatives.
. Created comprehensive sales plans and client acquisition strategies to
ensure success for all sales team members.
. Instrumental in increasing brand rank for numerous firms.
. Gained expert knowledge in the sourcing, development and coaching of top-
performing sales representatives.
- PROFESSIONAL SUMMARY -
Executed detailed sales strategy to drive territorial and regional growth.
Developed and directed client accounts. Ensured client satisfaction.
Negotiated product pricing with key decision makers at client accounts.
Implemented time saving processes to better focus energies on sales
activities. Aligned sales team's goals with overall corporate objectives.
Educated sales teams on selling strategies and client acquisition
techniques. Penetrated large national accounts. Instrumental in developing
market-driven new products. Created sales strategies and developed
business leads. Conceived and implemented comprehensive presentations and
proposals.
martin j. arfmann . *******@*******.*** . PAGE 2
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Liaised with multiple clients to ensure market penetration. Conducted
market research. Resolved client complaints expeditiously. Analyzed and
forecast sales and marketing trends. Tracked account sales performance
metrics. Produced periodic sales reports. Liaised with internal and
external client groups to disseminate sales information. Created highly-
profitable territory through development of comprehensive market outreach
initiatives. Established annual sales objectives and attainment
strategies. Recruited, hired, trained and motivated sales staff.
- EMPLOYMENT HISTORY -
Wilkins Solutions Enterprises, Jacksonville, Florida . 2012 - Present
Provider of amenity solutions, fitness equipment, playground equipment, and
flooring, to most verticals.
Commercial Account Manager
the preferred group, Jacksonville, Florida . 2011 - 2012
A leading building materials company.
Group Sales Manager
engineered concepts, inc., Jacksonville, Florida . 2006 - 2010
Independent manufacturer's representatives covering 25 international
plumbing manufacturers.
North Florida Territory Manager
giles foodservice equipment, Montgomery, Alabama . 2000 - 2005
Renowned manufacturer of restaurant equipment; fryers, warmers, rotisseries
and ventless/recirculating hoods.
National Accounts Executive
R.J. REYNOLDS TOBACCO COMPANY, Birmingham, Alabama . 1995 - 1999
The world's largest tobacco and related products company.
Account Manager
- EDUCATION & TRAINING -
Bachelor of Science - Political Science
University of North Carolina, Charlotte, North Carolina
Professional Selling Skills
Oral Presentations
Diversity Training
Sales Performance Management