Sales Manager

Phillip A. Storage

****-* *** ***** *** - West Chester, OH 45069

513-***-**** mobile- *********@*****.***

OBJECTIVE: To obtain a senior level sales leadership position with a

consumer packaged goods company.

PROFILE: Twenty-three years proven success creating and managing sales

teams, category management, trade management, broker management, strategic

planning, and retail operations.

EXPERIENCE

STOREFLIX, Cincinnati, OH

2010

- Present

Real-time visual management technology for consumer packaged goods

companies to see, share and optimize retail execution.

FOUNDER

Responsible for developing the vision and strategy for the first retail

visual management platform. Field reps use smart phones and tablets to

capture multi-media information including photos, videos and survey data at

retail. These media packets are tagged with execution details and instantly

integrated where search, analysis and collaboration tools make it easy to

keep your eyes on the business and to take action.

. Manages high level client engagements with CPG manufacturers, grocery

retailers and food brokers.

. Closed agreements with Kroger, Empire Foods, MillerCoors, Pepsi,

Chiquita, John Morrell and others.

NESTLE (SWEET LEAF TEA DIVISION), Cincinnati, OH

2007 - 2010

The fastest growing shelf stable iced tea brands in America. Manufacturers

and markets, Sweet Leaf Tea, Tradewinds Iced Tea and Tradewinds Tropical

Juices.

DIRECTOR OF SALES - TOTAL U.S.

Successfully launched new geographical regions and managed ALL grocery

customers throughout the United States. Lead the Acosta National Broker

Team to build customer relationships and to implement promotional/brand

growth strategies.

. Improved company case sales by 64% in 2008, to become the fastest

growing shelf stable iced tea brand in America.

. Directly responsible for adding over 60 new major customers through

Category Management based selling.

. Introduced to the Grocery Channel, the first mainstream half gallon

(64 oz) shelf stable iced tea, selling both Tradewinds and retailers

on the relevance of this new size segment.

KEN'S FOODS, Marlborough, MA, Cincinnati, OH

2001 - 2007

The 3rd largest manufacturer of grocery salad dressing and barbecue sauce

products in the U.S. Manufactures and markets, Ken's Steak House Salad

Dressings, Ken's Steak House Marinades and Sweet Baby Ray's Barbecue

Sauces.

CENTRAL ZONE SALES MANAGER - KROGER TEAM LEADER

Directed, lead and motivated broker business managers throughout the

Central U.S. and all Kroger divisions. Built customer relationships to

produce desired promotional/marketing support and distribution objectives.

Created account-specific marketing, trade plan and selling strategies to

achieve sales goals.

. Increased Ken's Steak House Dressings case sales at Kroger by 464%,

tripling Ken's market share from 3.2 to 9.3% to become #1 in sales

with Sweet Baby Ray's Barbecue Sauce and #3 with Ken's Dressing at

Kroger and a major player within the Central Region.

. Through Category Management based selling, increased authorized

account SKU's and distribution points by at least 125% in the region.

. Orchestrated the largest promotion in Ken's Foods history at Kroger

through strong customer relationships.

HAWKEYE COMMUNICATIONS WORLDWIDE, Cincinnati, OH

1999-2001

A full service e-commerce marketing, fulfillment, and customer care company

for consumer packaged goods companies with Procter & Gamble being its

largest client.

DIRECTOR OF CLIENT SERVICE - Triplefin, Inc. (Affiliate Company)

Hired, trained and managed a department of seven Senior Account and New

Business Development Managers with the purpose of partnering with clients

to increase sales, customer satisfaction and customer retention.

. Played a significant role in getting P&G's Household Cleaning Products

accepted into the Hardware Channel.

. Worked closely with P&G's Sales, Marketing and IT departments to

expand on-line ordering capabilities to dental professionals through

the dentalcare.com worldwide web site. This led to significant cost

savings and improved rapport with P&G.

. Assisted in the development of P&G's Innovation Location Kiosk and web

site with the purpose of introducing new products and obtaining

feedback from "thought leaders" at area malls and the Internet.

HEINZ U.S.A., STARKIST FOODS DIVISION, Newport, KY

1997-1999

DIRECTOR, CATEGORY MANAGEMENT, 1999

CUSTOMER DEVELOPMENT MANAGER -TRADE MARKETING MANAGER, 1997-1998

Developed and managed regional sales strategies though out the Central

U.S., including development of a Category Management Department. Worked

closely with Vice Presidents, Zone Managers, Customer Managers, and Brokers

to define and develop promotional opportunities, with responsibility to

profitably allocate Regional Trade Marketing funds.

. Led the Central Zone Team (6 zones) to #1 ranking in sales and profits

for FY 1998-99.

. Coached and developed 2 Regional Managers who were promoted.

. Represented the Sales Team on the company's "Jump Start" Task Force

project to consolidate four regional brands into one successful

national brand.

. Developed category management sales and efficient assortment templates

for the sales team.

KELLOGG SALES COMPANY, Battle Creek, MI

1990-1997

CATEGORY DEVELOPMENT MANAGER, KROGER TEAM, 1995-1997

Initiated strategic planning and execution for category business

development within all Kroger Divisions representing over $185 million in

sales volume. Formed strategic alliances with Kroger's Category Managers

and Buyers at both corporate and division levels to develop sales

strategies for pricing, promotion, efficient assortment and merchandising.

Coached, trained and directed 14 Account Executives and 8 Regional Brokers

on category management principles.

. Demonstrated profitability to senior management and secured additional

national resources for high gain Category Management Plans.

. Developed a new "Cluster" method which better grouped stores together

for promotional and product placement purposes, using consumer

research, market and distributor data.

. Chosen as the only Category Development Manager to participate in

"Project Stretch", a strategic planning task force targeting space

acquisition for future new product launches.

SENIOR ACCOUNT MANAGER/ACCOUNT MANAGER, Southeastern Region, 1990-1995

. Designed innovative promotions, which generated incremental sales

volume to increase sales by 65% in a declining market.

. Developed ideas behind 3 successful new company products: Pop-Tarts

Minis, Rice Krispies Treats Bars, and Cereal Breakfast Bars.

. Golden K Sales Award winner in 1991 & 1992 for the best performing

sales manager in the division.

THE QUAKER OATS COMPANY, Chicago, IL,

1989-1990

TERRITORY MANAGER

. Ranked #1 sales representative in the Detroit Division- producing 59%

of district's retail sales.

. Re-established 172 underperforming accounts and developed new accounts

which increased volume 33%.

EDUCATION:

M.B.A. - Marshall University Graduate College, Huntington, WV, 1992

B.B.A. in Finance - Marshall University, Huntington, WV (Cum Laude), 1988

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