Sales Management

MI B

CHAEL OARDMAN

* ****** ***** ********, ** *4102

207-***-**** / ****@************.***

CHIEF EXECUTIVE OFFICER - SENIOR LEVEL EXECUTIVE - SALES MANAGEMENT

S UM MARY

Experienced, innovative leader with demonstrated ability to maximize capital utilization while building a strong

community-based brand. Adept at collaborating with the board and senior management to create a comprehensive strategic

vision. Proven success launching new products, revitalizing distribution channels and recruiting high performing talent.

Instrumental in development program for a Fortune 100 corporation, including strategic oversight of all major corporate

operational areas. Member of site management teams for the FDIC in Texas, Tennessee, and New England, managing

multi-million dollar real estate portfolios. Vast writing and marketing communications including a BFA with honors in

writing.

EXPERIENCE

American Red Cross, National Headquarters. 2010-2013

A $3 billion non-profit and humanitarian organization that helps prepare communities for emergencies and keep people

safe every day.

Divisional Sales Director, New England, Preparedness, Health and Safety Services

• Created a three-year, comprehensive strategic plan and original sales strategy for the National Preparedness and Health

and Safety Division of the American Red Cross.

• Succeeded in modifying management and division teams from a transactional focus to a strategic account focus

resulting in an increase of $27 million in gross revenue for year 2012 performing as the top division nationally.

• Led unified sales strategy to drive revenue of over $25 million in preparedness, health and safety to Fortune 1000

corporations and small businesses throughout our 8-state division in a difficult economic environment

• Developed an integrated sales and service culture in sales, service delivery, aquatics, license training and authorized

provider management to develop “best practices” for PHSS sales and delivery to individual, government, and

corporate clients in New England, New York, and New Jersey

• Recruited high-performing relationship managers and executives to elevate the talent across the organization

RIGHT BANK, Davis, CA 2008-2010

A full-service strategic marketing, public affairs, and business development firm headquartered in Portland, Maine

Founder and Managing Principal,

• Drove a strategic marketing plan as acting partner for a New York City-based marketing consultancy that benefits large

financial institutions developing comprehensive marketing strategies, annual plans, budget planning, expense

management, and partnership development.

• Established East Coast office for a Sacramento, California-based marketing agency to better serve new and existing

clients in key industries and channels within banking, healthcare, tourism, government, and the arts.

• Formed a key, innovative in-house business model for a new for-profit Creative Economy model based on strategic

collaboration with an award-winning state arts director. Key channels: state and regional government agencies.

capital corp of the west Merced, CA 2006-2008

Full Service Community Bank, 30 Branches, $1.8 Billion in Assets.

Marketing Director, June 2006 to September 2008

• Managed and delivered internal and external communications

MICHAEL BOARDMAN PAGE 2

• Managed all aspects of the public websites for the bank and parent (holding) company

• Converted all sales presentations, improved time efficiencies on deliverables, expanded the geographic reach of the

final product, enhanced green-friendly processes, and reduced expenses

• Redesigned public websites to successfully enhance online banking capabilities, public trading data, education, vendor

management, and the dissemination of all products and services.

• Established new processes for RFQ/RFP competitive bidding for larger vendor contracts

• Improved the design, content and distribution for the daily dissemination of company news

• Expanded audiences and improved editorial integrity of the monthly Economic Report, distributed to directors,

executives, all employees, key customers, investors, partners, and analysts.

• Directed all investor relations and road shows, including the dissemination of quarterly data in presentations,

premiums (giveaways), and event management and preparation in partnership with the CEO and CFO.

BOARDMAN MITCHELL PARTNERS Half Moon Bay, CA 1997-2006

A Full Service Marketing Advertising, and PR Agency (2 Offices) delivering marketing and sales strategies/solutions to

numerous high tech companies, including Oracle, Silicon Graphics, Netscape, Legato, and Kabria among others

Chief Executive Officer

• Successfully designed marketing strategies achieving from a 30% increase in sales up to a 180% increase in sales for

clients

• Developed, branded and launched successful marketing campaigns including creating new logos, marketing collateral,

and media campaigns for clients

• Completely re-branded bank image including logo, branch environment, customer experience and marketing

campaign. Directly managed $6M branch renovation and opened one de novo branch

• Achieved 100% annual company growth from 1998-2000.

• Expanded to a staff of 10 full-time employees and contractors in California and the Pacific Northwest.

Bank of America Camden and Belfast, ME 1996-1997

A Forbes Top 50 Company, $2.72 Trillion Bank

Assistant Vice President-Management Development,

Led New England sales/recruitment efforts and for MBNA America/Bank of America and was selected for the exclusive,

prestigious, and highly intensive professional/financial services management development program, which included key

strategic oversight in numerous operational areas.

CORE COMPETENCIES

• • •

Affinity Marketing Education and Organizational Sales Presentations

Development

• •

Branding Staff/Team Management

• Executive Leadership (Goal Setting and

• Budget Management

Achievement)

• Finance

• Business/Marketing Plan

• Vendor Management

•

Analysis Non-Profit Leadership

• Writing (All Disciplines)

• •

Client Relationship Performance Management

Management

E D U C AT I O N

UNIVERSITY OF MAINE Farmington, ME

Bachelor of Arts (B.A.) in English Cum Laude (with honors) with a Minor in French,

Bachelor of Fine Arts (B.F.A.) in Writing Cum Laude (with honors)

MFA/MBA Candidate

ACTIVITIES

MICHAEL BOARDMAN PAGE 3

• Studied abroad in Le Mans, France (with honors), with complete French immersion, completing a minor in French

that included studies in French history, culture, language, literature, and regional travel that included the Loire

Valley, Normandy, Paris, and more.

• Involved with various cancer-related projects most notably with Red Cross Blood Services (Apheresis).

• Character development, leadership advancement, and team-building exercises on Hurricane Island, Outward

Bound in Maine.

• Volunteer for Big Brother Association

• Served as an instructor and tutor in the University of Maine-Farmington

A F F I L I AT I O N S

American Cancer Society

American Marketing Association

Travel Industry Association of America

Workforce Investment Board, Marketing Chair

Right Bank Jazz Festival (Benefits Cancer Research)

A WA R D S RECOGNITION

AND

Divisional Sales Top Producer

Dual Degree Graduate Cum Laude

Fortune 500 Leadership Management Program

Two-Time Participant of Stone Coast Writer’s Conference

Selected for Individual Workshop with Pulitzer Prize-winning New York Times writer, David Shipler

Contact this candidate