Sales Marketing

Naomi Kiura

***** ***** ***** *****

Novi, MI ***74

Cell: 248-***-****

Email: ******@*****.***

Education

University of Michigan

Stephen M. Ross School of Business

Bachelor of Business Administration

Experience

SHEI Magazine - Ann Arbor, MI

Finance Director

September 2011 – Present

• Negotiated with the University of Michigan to obtain $3,000 of funding; successfully managed expenses for magazine

printing costs, on-campus campaigns, and charity fashion shows ensuring adherence to budget.

• Instituted partnerships with local businesses, expanded organization recognition throughout Ann Arbor and received

financial backing.

• Created promotional events to increase consumer awareness, resulted in magazine sales of 300.

• Managed and led the Finance team, encouraged high quality performance and increased collaboration among team

members.

Lecture Tools Inc.-Ann Arbor, MI

Marketing Intern

October 2011 – April 2012

• Developed and launched an eBook to convert consumers into users of the product that resulted in a 40% conversion rate,

making it Lecture Tools’ most successful loading page to date.

• Analyzed consumer usage, strategy and tactics to loading pages, conversion rates, and the persona of the customers making

purchasing decisions.

• Conducted case studies and incorporated the findings on how University of Michigan professors adopted and utilized the

product, Lecture Tools, to engage their students in the classroom into the development of the eBook.

Michigan Advertising and Marketing (MAM) Student Organization- Ann Arbor, MI

Team Member

January 2012 – September 2012

• Proposed marketing campaigns for Zaragon West Apartments through promotional giveaways and information sessions that

enabled Zaragon West to expand their clientele by 300 students.

• Consulted with the Zaragon West and the MAM team to create a student organization within the apartment complex,

incentivizing camaraderie and community among university students while expanding Zaragon’s advertising avenues

throughout campus.

St. Mary’s Church- Ann Arbor, MI

First Sunday Catechist

September 2011 – April 2012

• Taught a religious education class of 5th grade students at St. Mary's student parish, bestowed new knowledge and guided

students to grow in their faith.

• Coordinated with other catechists to write lesson plans, incorporated all relevant material while enhancing interactivity and

engagement among the students, and therefore created a conducive learning environment.

Time Inc. – Detroit, MI

Student Correspondent

October 2009 – October 2010

• Reported on economic, political, and social issues in Detroit and the surrounding suburbs as a student correspondent for the

Time Detroit Project.

• Collaborated with ten other correspondents on the Time Inc. Blog, provided readers with a fresh perspective on the rebirth of

Detroit.

Contact this candidate