AJAY SINGH CHAUHAN E Mail: **************@*****.** ~Mobile: +91-782*******
To be in a position where I can effectively learn and apply my knowledge for both personal and organizational purpose.
BRIEF OVERVIEW
MBA (Marketing) from ICFAI Business School, Mumbai.
Presently associated with Campus PolyPlast Pvt. Ltd . Indore, as an Associate Manager in Marketing and Strategy
Department
An enterprising individual with good interpersonal skills with strong analytical, comprehensive problem solving abilities &
a willingness to learn.
Well organised with exceptional communication and people management skills.
CAREER CONTOUR
Since Sep’12 Campus PolyPlast Pvt. Ltd. Indore Associate Manager
Key Deliverables:
Channel Management and Direct handling of critical key accounts of M.P. and Rajasthan.
Monthly meeting with the Distributors and Dealers for purpose of increasing sale.
Monitor Ensure timely delivery of good to the customers by proactively coordinating with the logistics department.
Provide information about market trends, competitors sales practices and potential projects.
Devising Business Promotional schemes.
Since May’11 Aug’12 HDFC Bank Limited, Indore Executive Trainee
Key Deliverables:
Handling the portfolio of Classic HNW clients of the Bank.
One point of contact for all the portfolio clients.
Cross – Selling of the Financial Products to the Clients.
Acquisition of new clients.
Achieving the monthly income target.
SCHOLASTICS
MBA (Marketing) from ICFAI Business School, Mumbai in 2011. Secured CGPA 6.67/10.
B.Com from Govt. Post Graduate College, Mhow in 2008. Secured 61.33%.
XII from M.P. Board in 2005. Secured 72.00%.
X from M.P. Board in 2003. Secured 64%.
ACADEMIC PROJECTS
Title: Analysis of Business to Business Buying Behaviour of Tata Motors
Description: The project was all about B2B Buying behaviour of Tata Motors. The project involved how the B2B Buying
Behaviour is different from Consumer Buying Behaviour. Different stages of analysing the product before taking any
purchase decision.
Title: Project on Globalization Strategies Of McDonalds
Description: The project involved different Strategies which McDonalds implemented in order to enter into different
markets of the world. The concept of “Think Global and Act Local”.
Title: Project on “Hyundai Tomorrow’s Toyota”
Description: The project was all about the turnaround of Hyundai Motors Pvt. Ltd. from a Defective car manufacturer to
a Quality car maker.
Title: Project on Promotional Strategies of Bharti Airtel
Description: The project was about the promotional Strategies which Bharti Airtel used as well as the offers it gave to
the farmers in order to capture maximum Market Share. The different kinds of Emotions it used in its Advertisements.
Title: Project on “The Siyaram Celebrity endorsement Experience”
Description: The project was about analysing that how the Brands get positively as well as negatively affected by their
Brand Ambassadors
Title: Survey of Different Schools regarding their Operations
Description: The project was a real life project which was about understanding the operations of the schools.
Title: Project on Estimation of Working Capital
Description: The project involved the working capital estimation. What problems a company can face if it overestimates
or underestimates the requirement of working capital.
SUMMER INTERNSHIP
Title: 1) Pricing of the Services offered by Beauty Xpreso (BXO)
2) Market Area Demarcation PAN INDIA
3) Analyzing various locations for the Promotional Strategies of Beauty AestheticAcademy (BAA)
Company: Jawed Habib Hair Xpress (18 Feb to 24 May)
th th
Duration: 3 Months
Description: Carrying out survey of different Saloons of Mumbai in order to do the pricing of services
Offered by Beauty Xpreso (BXO).Finding out the potential places in every city of India in
Order to set up variousSaloons like Hair Xpreso (HXO), Beauty Xpreso (BXO), Beauty
Aesthetic Academy (BAA).
CERTIFICATIONS
Qualified NCFM AMFI Module
IRDA Certified
TECHNICAL SKILLS
Operating System:Windows XP,vista,7
BEYOND ACADEMICS
Active member of Placement Cell in the College
News Club Member in School
Participated in Physical Training programme on Sports Day
Active member of Student Council
Participated in March Past on 26 January
th
Active Member of various clubs in college
Class representative for “KAUTILYA”.
PERSONAL DOSSIER
Date of Birth: 6 April1988
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Linguistic Abilities: English and Hindi
Permanent address: 2497 GokulGanjMhow, Indore(M.P.)