Sales Marketing
Resume:
ROBERT S. WILTMAN
The Villages, FL 32162
OBJECTIVE
As a result of my relocation to Florida, I want to continue my career in Pharmaceutical Sales and Healthcare Marketing/Communications Management. I will be pursuing all pertinent opportunities requiring sales/market share growth, product management and healthcare business development through creative processes.
SYNOPSIS
• Pharmaceutical Sales and Marketing Management – Market share responsibility for 20 products over 20 years in 25 counties in four states
• Development of professional relationships while driving sales that accomplished regional and national prominence through accessing high-volume, difficult-to-access physicians.
• Marketed products in a wide variety of therapeutic classifications: anti-infectives, hyperlipidemia, anti-hypertension, hyperglycemia, upper and lower respiratory diseases, oncology and CNS
PROFESSIONAL EXPERIENCE
RX Care Pharmacies, Lady Lake FL 2012 - Present
Marketing Coordinator
• Responsibility for the sales and marketing planning of pharmacy services for two Lady Lake facilities, with a third location planned for Marion County in 2013
• Development of marketing/sales initiatives for specialty pharmacy and compounding pharmacy promotions that will educate and facilitate all healthcare professionals throughout Central Florida
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DUTIES AND RESPONSIBILITIES
• Cover 4-week call cycle with targeted information regarding compounding services, pricing and delivery
• 6 – 8 calls daily on Florida healthcare professionals
• Competitive fact-finding on compounding services and physicians involved
• Collaborate twice daily with marketing sales counterpart
SCHERING-PLOUGH, Pittsburgh, PA 1991 – 2010
Pharmaceutical Sales Representative – Sr. Level IV
• Managed and marketed a product portfolio to a wide variety of PCP’s, Specialists and Sub-Specialists: GP/FP, IM, URO, PUD, SURG, ENT, CARD, PED, ENDO, ER, ID, NEURO, OBGYN and ONC
• Territory product responsibility for 20 community hospitals, two teaching hospitals and three VA’s
• Executed call continuity and messaging to target physicians efficiently and effectively resulting in the attainment of a Sr. Level IV PSR, the highest ranking available in company sales force
• Uncovered. Through data based management, greatest potential for use of Adalat CC (hypertension drug) resulting in a Bayer national sales award for highest market share among 1,200 competing representatives
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• Collaborated with colleague to achieve optimum territorial impact for all three assigned products, resulting in attaining the number one national portfolio ranking out of 1,600 representatives
• Successfully employed a sales initiative through strategic data management and product messaging, resulting in tripled incentive dollars only achieved by 10% of sales force
DUTIES AND RESPONSIBILITIES
• Territorial sales planning and implementation for a five-product portfolio
• Eight sales calls to physicians daily each involving three product presentations
• Daily calls on hospital pharmacies
• Calls on three retail pharmacies daily (fact-finding)
• Assist manager with training, colleague assessment, POA presentation and new-hire evaluations
• Collaborated daily with pod partner, contract sales force and co-promoters
AWARDS AND RECOGNITIONS
• 1996 – National Sales Award, top market share (Adalat CC)
• 2003 – National Sales Award, top portfolio market share (Avelox, Levitra and Cipro XR)
• 2003 – Triple Commission Incentive Award (Avelox, Levitra and Cipro XR)
• 2003 – President’s Club First Place
• Three-time POA MVP Recipient
• Eight Regional Sales Awards on five products (Avelox, Foradil, Cipro, Clarinex, Levitra)
• Five-time in Top Ten Percent National Ranking
• Achieved five EE evaluations and five promotions over nineteen years
DEBARTOLO CORPORATION, Boardman, OH 1986 – 1990
Marketing Communications Specialist – Healthcare
Wrote and directed all marketing/communications planning and collateral for healthcare related affiliates: Southwoods Medical Health Complex, DeYor Laboratories, Integrated Medical Systems (healthcare software), AM&ES (asbestos abatement and remediation) resulting in 500% increase in personnel and revenues
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• Developed marketing/communications procedure manual formatting communications efforts for all DeBartolo affiliates, resulting in consistent, recognized brand management
• Directed all graphic and broadcast production, resulting in high-quality messaging with dignified corporate image
• Implemented annual planning directives cost effectively, resulting in maximum targeted impact of all advertising and promotional materials
ADDITIONAL EXPERIENCE
R.S. Wiltman Associates, President 1984 – 1986
• Marketing Communications Consulting – Clients included Westinghouse, Casey Corporation, Tarasi & Associates, American Textile, 84 Lumber
Ketchum, MacLeod & Grove, Account Manager/Representative 1979 – 1984
• Agency Account Responsibility – Westinghouse, Dravo, Thermo-King, Pittsburgh Press
Comstock Advertising, Account Supervisor 1977 –1979
• Agency Account Management – McDonalds of Western New York and Erie Savings Bank
AMF Associates, Marketing Representative 1975 - 1976
• Local Store Marketing – Hardee’s, Howard Johnson’s, American Hardware
EDUCATION
B.A. Marketing Communications – Allegheny College, Meadville PA – 1975
• Two-year Resident Advisor of first co-ed dormitory
• Management responsibility for college radio station
• Four-year letterman on college golf team
• Leading role in twelve college theatrical productions
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Community Service
• Company Representative for Junior Achievement
• Taught and administrated free tennis clinics for children
• Lead a team of volunteers assisting with high school prom
• Church youth-group volunteer
References Available Upon Request
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