Sales Marketing

Keven Crawford

**** **** ***** **** ** Winamac, IN 46996

Home office 574-***-**** ( Mobile 574-***-**** (

*************@****.**

EXECUTIVE SUMMARY

Dynamic leader with the proven record to take an organization /company to

the next level. Breadth of business experiences encompasses virtually every

discipline, with a special emphasis on new business development.

Understands that "profit" is not a dirty word, with a relentless passion

for steady market share gain, and always grounded in the sound principles

of business integrity, hard work, and a desire to exceed the customer's

expectations. Successfully established and grown professional business

relationships within the various market channels, including key national

accounts and multi-channel networks. Possess a proven track record of

creating successful marketing and sales programs that focus on a product

lines strengths, and how to differentiate from the competition using

pull through branding" ...allowing for higher margin positioning.

Significant measurable accomplishments include:

Special auto-mobility equipment manufacturing; during my tenure sales

revenue increased from $2 million to more than $60 million and dealer

accounts increased from a few to over 150. Responsible for establishing

intellectual property on key product designs (including being a listed

inventor) as well as setting up and managing division facilities in

Florida, California, and New Jersey, as well as setting up the

international dealer network.

Heavy duty and light truck equipment manufacturing; during my tenure sales

revenue increased from $38 million to more than $68 million.

Stainless steel products manufacturing; in my first year, new accounts

increased more than 120% adding $5.8 million in new revenue increasing

annual sales to over $70 million.

OEM vehicle launch; leadership position in supporting the successful launch

of a new "purpose built" wheelchair accessible vehicle into the market,

designed with both gas and compressed natural gas (CNG) engine power

systems.

Leadership/management skill sets:

. Extensive international travel and brand building experiences;

successfully marketing products designed for improving accessibility

- set up dealer networks and formed product distribution agreements.

. Worked closely with virtually all automotive and truck OEM

manufacturers, U.S., European, and Japanese, in the area of auto-

mobility product integration and vocational truck product

integration.

. Business development with various government departments, such as the

Department of Energy, Department of Transportation, General Services

Administration, VA medical and hospital facilities, and the Department

of Education.

. Team Building: coaching and supervising sales and marketing personnel,

while generating the enthusiastic support and participation of other

corporate departments. Proficient in the use of CRM systems.

. Developed marketing campaign materials that provide the various market

channels with "best in class" promotional and marketing support.

EMPLOYMENT HISTORY

The Vehicle Production Group., Executive Vice President/Sales and then

promoted to President/Commercial Division

The Vehicle Production Group designs and manufactures a "purpose built"

wheelchair accessible vehicle, both in gas and compressed natural gas (CNG)

power systems, under the brand name MV-1.

I was asked to join the company to provide market leadership in helping to

get the MV-1 approved within the key taxi markets, key paratransit

commercial markets, winning a GSA contract, getting the MV-1 approved for

reimbursement through the Veterans Administration, and providing support in

the development of a dealer network.

Freedom Sciences LLC., Executive Vice President /Marketing and member of

the ownership group

Freedom Sciences holds the international reputation for designing and

producing the most advanced and innovative group of auto/truck mobility

products in the world.

I was asked to join the company, as a managing partner to provide senior

leadership in helping to expand its product line through the various

mobility channels. Record sales revenue and new dealer accounts created

despite challenging economic conditions.

MarketVision Communications Inc., Executive Vice President/Marketing and

member of the ownership group

Marketvision develops customized marketing and sales processes for

companies requiring professional marketing and sales guidance and support,

frequently incorporating CRM systems. I was asked to join the company as a

managing partner to provide senior leadership in helping to develop a

larger client base, leveraging MarketVision's expertise in the heavy duty

and light duty commercial transportation equipment markets. During my

ownership time period at MarketVision Communications, I took on direct

sales and marketing responsibilities at Stahl Truck Equipment and Waltco

Truck Equipment. Managed sales dollars increased over 330% during my

equity partner position with MarketVision Communications Inc.

Brenner Tank Inc., Vice President, Sales and Marketing

Brenner is a leading manufacturer of transportation tanks for the food,

beverage, chemical, environmental, and petroleum industries.

Asked to join the company to lead the restructuring of its distribution

network and the development of new marketing strategies to address severe

shifts in the transportation industry, including consolidation, cost of

fuel and materials, driver shortages, and numerous regulatory and

environmental issues. During the first year, new accounts increased by 120%

adding $5.8 million in new account revenue, increasing sales revenue to

over $70 million.

. Redefined the company's product distribution channels through

structuring new sales territories and new dealer development.

. Developed and introduced "ValueLine," a new product line that allowed

Brenner to compete for business that had previously been denied on the

basis of price.

Galbreath Inc., Vice President of Marketing

Galbreath is a leading manufacturer of equipment for the recycling, waste,

industrial, and environmental industries.

With manufacturing facilities in Indiana, Alabama, and Texas, and a

worldwide network of dealers and representatives, I was asked to join the

company to provide leadership in the development of new markets and further

growth of traditional markets. Directly handled all national accounts,

successfully negotiating national purchasing agreements with all major

customers, including Waste Management, BFI, and Republic Services. This

position also had responsibility for sales. Galbreath sales increased from

$38 million to over $68 million during my sales and marketing leadership.

. Restructured Sales and Marketing to successfully compete in new

product distribution environments.

. Established territory market projections for each product line and

implemented short and long-term strategies to capture larger market

share.

The Braun Corporation., Executive Vice President / Sales and Marketing

Braun is a leading manufacturer of automotive accessibility equipment for

the physically challenged.

I was instrumental in formulating and implementing extremely successful

product designs as well as associated marketing /distribution strategies

resulting in dramatic sales growth during my tenure. I rose through the

ranks at Braun to Executive Vice President /Sales and Marketing. During my

marketing and sales leadership, Braun sales increased from $2 million to

almost $60 million.

. Dealer representation increased from a few dealers in the US to over

150 dealers that included the international markets.

. Lead manager in structuring and developing Braun's commercial

wheelchair lift dealer network as well as Braun's paratransit product

program.

. Lead manager in structuring and developing Braun's lowered floor

product line - named and branded the 'Entervan" lowered floor product

line.

. Lead manager in structuring and developing Braun's assistive seat

product - named and branded the "Companion Seat" product.

. Extensive international travels where I set up Braun's dealer network

and structured product distribution agreements.

. Responsible for establishing intellectual property rights for Braun on

key product designs in the field of medical mobility/auto mobility

accessible transportation equipment. Patents Numbers 4,664,584 -

5,180,275(co-inventor) and 5,524,952 (major contributor).

Professional Associations

Past SAE sub-committee member focusing on standards and compliance issues

relating to vehicle accessibility.

Past chairman of the Manufactures Committee for the Association of Drivers

Educators for the Disabled (ADED). ADED provides professional support to

the medical mobility and adaptive vehicle equipment industry.

EDUCATION

Bachelor of Arts Degree in Education, Franklin College, Franklin, Indiana.

Awarded an athletic scholarship to attend Franklin College and appointed

captain of the football team during my senior year, also a member of the

track team.

Post graduate studies in Industrial Drafting, University of California,

Long Beach, California.

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