Marketing Sales
Resume:
Victoria Vallas
*** ********* ** ** # *** Atlanta, GA 30324 - Mobile: 404-***-**** -
**************@*****.*** - Minimum net salary to be agreed upon - Available for relocation
Summary
8+ years experience in marketing and sales
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Wide international reach: lived and worked for extended periods of time in Germany,
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South Africa, Argentina, Mexico and USA
Fully Bilingual (Spanish-English) – Ability to read French and German.
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Full computer proficiency (Microsoft Office, Google Adwords, Analytics, Netsuite,
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Oracle iProcurment, Taleo, for Mac and PC)
Professional Experience
Case-Mate, Tucker, GA; Consumer Electronics/Mobile accessories manufacture
Account Manager – Latin America and Caribbean November 2012 - Present
Main responsibilities
• Manage selected customers on the Region, including preparing sales forecast with
them, offering new products, entering new sales order in the system, customer problem
solving, liaison in between shipping and planning departments and customers, etc.
• Send Inventory available to all customers and encourage them to place additional orders
• Send Shipping Schedule to all our customers so they can receive the merchandising
accordingly and pay outstanding invoices
• Communicate with customers about their open orders, minimum quantities not met and
work with the planning team to solve any gaps
• Weekly calls and monthly visits to selected customers
• Development, planning and execution of retail marketing plan, including monthly
promos, publications, printed materials, etc. across the region
Case-Mate, Tucker, GA; Consumer Electronics/Mobile accessories manufacture
International Marketing Manager November 2011 – November 2012
Main responsibilities
• Responsible for the marketing strategy, with focus on the retail channel, mainly for the
UK, UAE, Japan, Singapore, Mexico and Colombia.
• Ensure all product and brand messaging is communicated to company's International
Sales Managers, distribution partners and global PR agencies.
• Develop and execute marketing/advertising programs tailored to local markets and
evaluate their effectiveness through local resources.
• Work closely with sales team to develop new product launch plans, promotions and
training programs/modules for international markets.
• Create campaign contents, and coordinate with the designer team to deliver a cohesive
look and feel worldwide
• Manage, control and optimize the international marketing budget expenditure for all
regions
• Assist in the planning and execution of tradeshows and events such as, Mobile World
Congress -Barcelona, IFA-Berlin, Expo Comm-Tokyo.
-Leverage Selena Gomez, Fergie and Common creative assets of the “Right Case, Right
Occasion” campaign, worldwide
Selected Accomplishments:
• Managed the launched of new online image sharing platform, currently being utilized, to
facilitate the sharing, distribution and usage of product/lifestyle images worldwide.
Considering the different time zones, this new process has significantly reduced the lead-
time from up to 7 days to instant self-serve for the delivery of assets
• Developed and executed global retail development program worldwide (Asia, Europe,
MEA and LATAM) allocating over 6000 displays and around 100 Thousand additional
facings for Case-Mate product alone
• Organized international, fashion social media contest in partnership with WIWT.com and
famous UK socialite, Poppy Dinsey, leveraging various social media channels (Facebook,
Twitter, WIWT). This initiative resulted in additional 200K fans on Case-Mate’s Facebook,
as well as, increased brand awareness among main target audience
• Created and deployed training program about Case-Mate brand strategy and products
for sales associates in LATAM
• Successfully increased brand awareness in the Dubai Market (Middle East Hub) by
launching an ad campaign in local Movie Theaters and Printed Press
TeleTech, Argentina; Outsourcing/Off shoring industry
Sr. Marketing and Media Specialist September 2008 – February 2011
The Global Talent Acquisition Marketing team provides an integrated marketing solution to
all the countries throughout market research, media planning, and graphic design. In the
almost 3 years working as Sr. Marketing and Media Specialist I was responsible of
developing the marketing strategy for South Africa, Ghana, @Home for the US, US, Canada,
Mexico and the UK at different moments in time.
Main responsibilities
• Elaborate the marketing and media plans to communicate the campaign throughout all the
venues available.
• Create campaign contents, and coordinate with the designer team to deliver a cohesive
look and feel.
• Manage, control and optimize the budget expenditure for each country under my scope.
• Negotiate with different vendors, and interact with various teams in order to ensure the
candidates selection process run according to the established best practices.
• Analyze obtained results for each initiative; evaluate the ROI and the outcome towards
stipulated goals.
• Leverage innovative solutions in accordance with global trends:
• Social media networking: researched various options to position the brand in the
online community. Point of contact for UK, US and SA initiatives for Twitter and
Facebook to encourage community adherence.
• Internet recruiting: designed viral marketing campaigns for the UK and US. The
delivery methods chosen were banners, email blasts, job postings, sponsored ads,
etc.
• Google Adwords: creation of Keywords lists, Ads groups, etc. Campaign
monitoring and optimization for SA, US & UK.
Selected Accomplishments:
• Leveraged strengths in cost-effective marketing management and vendor negotiations to
end each year under-budget by average 440 Thousand a year without compromising
business growth goals.
• According to client needs (UK, SA, MX, AU, US) I developed different sourcing plans
targeting a variety of profiles, re-assessed based on results and adjusted on-the-go to
ensure hitting targets. E.g. I was challenged to create a SP for multilingual deals in untested
markets. Sourcing plan was a modified subsequently and included a variety of innovations
for the company such us relocation packages, visa sponsorship, etc. These actions had a
direct impact in reaching hiring goals.
• Due to hiring challenges for diverse clients on the SA and MX market I delivered and
implemented a strong marketing strategy that led to achieve established goals of 200
people every 2 weeks in the South African market and 50 in the Mexican one.
• Collaborated and performed ongoing customer/market research and demographic
profiling to identify and capitalize the market needs ahead of the curve.
Jim U-save, Los Angeles, CA; Automotive
Marketing Coordinator June 2006 – June 2008
I was responsible for the marketing strategy in their 3 locations and I had 2 direct reports.
Main Responsibilities:
• Competitor analysis and market research to position the company.
• Accountable for the marketing budget and its optimization.
• Generate marketing materials for existent clients and promotions.
• Distribute and assign tasks to my Team members, to have an efficient leverage of our
monthly goals.
• Evaluate the results of the implemented initiatives, control budget spend, etc.
Selected Accomplishments:
• Expanded client base within two years by consistently delivering goal-surpassing marketing
results and ensuring complete client satisfaction.
• Managed nationwide events and promotions in the field to increase customer satisfaction
and retention.
• Created graphic pieces for communication deliverables that targeted desired audiences
and articulated the value of products and services.
Education
Graduated degree in Search and Social Media Marketing - UB, University of Barcelona
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and EAE Business School
SEO/SEM Certificate – Capacitarte UBA, University of Buenos Aires
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Google Adwords Fundamentals, Advanced and Test Preparation Certificate - GOOBEC,
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Google Business Education Center
BA Economics & Intercultural Management - UNIVERSIDAD DEL SALVADOR – BA,
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Argentina.
Economics & Society (Kultur und Wirtschaft Studium) - UNIVERSITAET PASSAU –
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Passau, Germany
Strength Finder 2010 Assessment from Gallup – My Top 5 Strengths: Learner / Focus/
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Input / Responsibility /Individualization - http://bit.ly/cvGBSU
Note: Gallup's Strength Finder is an assessment Forbes 100 companies have asked their
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employees to take to better leverage their skills at work
Contact this candidate