Keegan Sims

Email: abqvoa@r.postjobfree.com LinkedIn Profile:

linkedin.com/in/keegansims Phone: 310-***-****

BUSINESS MANAGER

Accomplished business professional with extensive experience in full life

cycle business and technical analysis design, implementation and support.

Specializes in optimizing performance, analyzing and resolving technical

issues, and executing critical strategic initiatives. Successful

entrepreneurial focus with vision and strategy in driving projects by

process improvement and functionality while providing excellent customer

service. Expertise in Business Analysis. Marketing and Excellent

communication skills.

Areas Of Expertise

Technical & Business Information Technology Business Analysis

Consulting Process Improvements Project Life Cycle

Analysis, Strategic Web Development Development

Planning Cost Control, Reduction Project Support

Customer Service Staff Management Contract Negotiations

Research & Development Marketing Management

Leadership, Team Building

Relevant Professional Experience

DIRECTV, El Segundo, CA 2013 -

Present

IT Business Analyst Consultant

. Facilitate analysis process and assess organization business needs and

goals

. Quickly grasp business needs and assess impacts to complex business

operations and systems.

. Recommend solutions specifically tailored stated goals.

. Strategically plan solutions for business and process optimization and

efficiency.

. Analyze business operational costs and perform market comparatives.

. Remain current and knowledgeable regarding technology advancements and

improvements and integrate newest technology where applicable.

. Develop strong working relationships with business partners and build

domain presence.

. Function as the key liaison between the business and the technology

providers, forging business ideas into concrete requirements.

. Manage IT Problem Desk.

. Triage, research and resolve high priority IT issues.

Sims Yogurt Holdings, LLC, Los Angeles, CA

2010 - 2012

Owner/Founder

. Managed the conception, design, and implementation of new product

launches, along with targeted multi-faceted marketing campaigns,

including print, radio, online, mobile, email, point of purchase,

event, promotion, social media and guerilla marketing mediums.

. Designed and introduced a customer loyalty program utilizing an

electronic loyalty card system. Program raised customer loyalty by 20%

and contributed to a 33% year over year increase in sales.

. Spearheaded a major renovation project, acting as point of contact for

general contractors, building architects, and local Building and

Health Departments.

. Responsible for daily business operations, including scheduling,

budgeting, new hire on-boarding processes, training, inventory

management and staff mentoring as warranted.

. Sold the business for a profit.

Milk & Media (M&M) LLC, Los Angeles, CA

2006 - 2011

Director of Development/Project Manager

Held a series of increasingly important positions for multimedia

production company.

Keegan Sims, Page 2

Director of Development

. Charged with handling a full suite of operational responsibilities for

a new company roll out, including recruiting, hiring, training, budget

forecasting and management, marketing/branding strategies, web design

and support and general corporate administration processes.

. Liaison between company and potential project investors; successfully

utilized marketing, presentation and customer service skills to secure

$8 million of investment capital for film and new media projects.

. Hold a wide-ranging knowledge of film and video projects from

inception to completion. Effective at organizing and coordinating

shoots; Conduct script analysis and contribute to script changes.

Prioritize and organize workloads to meet strict deadlines. Film

project development credits include Rescue Dawn starring Christian

Bale, Across The Hall starring Brittany Murphy and No One Lives

starring Luke Evans.

Project Manager, Music Business in a box (affiliate of M&M)

. Played an integral role in the successful establishment of this

organization designed to support aspiring musicians.

. Handled production efforts, vendor negotiations and media buying

processes.

. Key point of contact in the selection and contracting of a direct

response media buying partner.

Project Manager, SEO Brand/Brand IT (affiliate of M&M)

. Responsible for the start up and business development processes of

Philippines-based organization.

. Recognized for the ability to identify and address issues in a timely

and professional manner.

. Successfully met or exceeded revenue targets, generating first-year

gross revenue of $195,000.

Project Manager, Koolse LLC (affiliate of M&M)

. Oversaw the direct market launch of web networking site.

. Managed the website development processes, including quality assurance

reviews, milestone audits and the timely delivery of a live product

within challenging budget constraints.

. Collaborated with senior management to define a new market positioning

strategy that successfully generated 90,000 members during initial six

month roll out window.

. Recognized as a key contributor to the financial achievements of the

company.

Education & Certification

MBA Finance and Marketing

American University-Kogod School of Business, Washington D.C.,

Bachelor of Science, Marketing & Logistics

University of Maryland, College Park, MD

Project Management Certificate

University of California Berkeley, Berkeley, CA

Professional Affiliations

Member, American Marketing Association (AMA)

Member, Project Management Institute (PMI)

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