Keegan Sims
Email: **********@*****.*** LinkedIn Profile:
linkedin.com/in/keegansims Phone: 310-***-****
BUSINESS MANAGER
Accomplished business professional with extensive experience in full life
cycle business and technical analysis design, implementation and support.
Specializes in optimizing performance, analyzing and resolving technical
issues, and executing critical strategic initiatives. Successful
entrepreneurial focus with vision and strategy in driving projects by
process improvement and functionality while providing excellent customer
service. Expertise in Business Analysis. Marketing and Excellent
communication skills.
Areas Of Expertise
Technical & Business Information Technology Business Analysis
Consulting Process Improvements Project Life Cycle
Analysis, Strategic Web Development Development
Planning Cost Control, Reduction Project Support
Customer Service Staff Management Contract Negotiations
Research & Development Marketing Management
Leadership, Team Building
Relevant Professional Experience
DIRECTV, El Segundo, CA 2013 -
Present
IT Business Analyst Consultant
. Facilitate analysis process and assess organization business needs and
goals
. Quickly grasp business needs and assess impacts to complex business
operations and systems.
. Recommend solutions specifically tailored stated goals.
. Strategically plan solutions for business and process optimization and
efficiency.
. Analyze business operational costs and perform market comparatives.
. Remain current and knowledgeable regarding technology advancements and
improvements and integrate newest technology where applicable.
. Develop strong working relationships with business partners and build
domain presence.
. Function as the key liaison between the business and the technology
providers, forging business ideas into concrete requirements.
. Manage IT Problem Desk.
. Triage, research and resolve high priority IT issues.
Sims Yogurt Holdings, LLC, Los Angeles, CA
2010 - 2012
Owner/Founder
. Managed the conception, design, and implementation of new product
launches, along with targeted multi-faceted marketing campaigns,
including print, radio, online, mobile, email, point of purchase,
event, promotion, social media and guerilla marketing mediums.
. Designed and introduced a customer loyalty program utilizing an
electronic loyalty card system. Program raised customer loyalty by 20%
and contributed to a 33% year over year increase in sales.
. Spearheaded a major renovation project, acting as point of contact for
general contractors, building architects, and local Building and
Health Departments.
. Responsible for daily business operations, including scheduling,
budgeting, new hire on-boarding processes, training, inventory
management and staff mentoring as warranted.
. Sold the business for a profit.
Milk & Media (M&M) LLC, Los Angeles, CA
2006 - 2011
Director of Development/Project Manager
Held a series of increasingly important positions for multimedia
production company.
Keegan Sims, Page 2
Director of Development
. Charged with handling a full suite of operational responsibilities for
a new company roll out, including recruiting, hiring, training, budget
forecasting and management, marketing/branding strategies, web design
and support and general corporate administration processes.
. Liaison between company and potential project investors; successfully
utilized marketing, presentation and customer service skills to secure
$8 million of investment capital for film and new media projects.
. Hold a wide-ranging knowledge of film and video projects from
inception to completion. Effective at organizing and coordinating
shoots; Conduct script analysis and contribute to script changes.
Prioritize and organize workloads to meet strict deadlines. Film
project development credits include Rescue Dawn starring Christian
Bale, Across The Hall starring Brittany Murphy and No One Lives
starring Luke Evans.
Project Manager, Music Business in a box (affiliate of M&M)
. Played an integral role in the successful establishment of this
organization designed to support aspiring musicians.
. Handled production efforts, vendor negotiations and media buying
processes.
. Key point of contact in the selection and contracting of a direct
response media buying partner.
Project Manager, SEO Brand/Brand IT (affiliate of M&M)
. Responsible for the start up and business development processes of
Philippines-based organization.
. Recognized for the ability to identify and address issues in a timely
and professional manner.
. Successfully met or exceeded revenue targets, generating first-year
gross revenue of $195,000.
Project Manager, Koolse LLC (affiliate of M&M)
. Oversaw the direct market launch of web networking site.
. Managed the website development processes, including quality assurance
reviews, milestone audits and the timely delivery of a live product
within challenging budget constraints.
. Collaborated with senior management to define a new market positioning
strategy that successfully generated 90,000 members during initial six
month roll out window.
. Recognized as a key contributor to the financial achievements of the
company.
Education & Certification
MBA Finance and Marketing
American University-Kogod School of Business, Washington D.C.,
Bachelor of Science, Marketing & Logistics
University of Maryland, College Park, MD
Project Management Certificate
University of California Berkeley, Berkeley, CA
Professional Affiliations
Member, American Marketing Association (AMA)
Member, Project Management Institute (PMI)