PAUL SAGE

***** ***** ******* ****. 501-***-****

Little Rock, AR 72211-2140 abqvjp@r.postjobfree.com

MARKETING COMMUNICATIONS LEADER

Skilled at planning, creating, implementing and measuring communications in consumer and business markets.

Balanced experience in corporate marketing teams, agencies and independent consulting. Flexible in all media and

channels, including offline and online advertising, website optimization, social media, direct marketing, mobile marketing,

trade shows, sports and multicultural sponsorships, public relations, sales training and employee communications.

Key capabilities:

Brand Strategy and Tactical Guidance: Brand Definitions, Creative Briefs, Brand Implementation Guidelines

Marketing Communications Project Management

W riting and Content Management: Proposals, Training, Presentations, Online and Offline Communications

Marketing Research and Communications Measurement

Agency and Vendor Selection, Direction and Evaluation; Vendor Contract Optimization and Cost Reduction

Coaching and Training

EXPERIENCE

June 2009 – Present

Sage Advice, LLC

Self-Employed Marketing Communications Consultant and Writer

W rote and edited copy for media briefings, business proposals, advertising and social media.

Led brand definition for nTelos Wireless; consulted nTelos’s ad agency on subsequent campaign development.

Consulted major retailer on marketing agency optimization and consolidation.

Managed rebranding of Trane Arkansas to Harrison Energy Partners.

Led website redesign for Tarco, a roofing materials company.

Developed and wrote monthly media coverage scorecard, evaluation and recommendat ions for a major electric utility.

Created my own marketing blog that received more than 1,600 page views in one month.

Acxiom Corporation Little Rock, AR December 2011 – October 2012

Account Executive and Brand Content Manager

Managed Acxiom’s new relationship with AT&T AdWorks, the mobile advertising unit of AT&T.

Developed and conducted training on Acxiom household-level data to AT&T AdWorks operations and sales teams.

Tracked sales opportunities in Salesforce.com.

W orked with Marketing Maturity Model team on process for identifying new sales opportunities for Acxiom .

W rote and edited thought-leadership copy for brochures, executive presentations and press releases.

ABC Financial Sherwood, AR December 2009 – September 2010

Marketing Director

Led brand definition, wrote creative brief and directed advertising agency selection.

Delivered marketing communications plan, logo, brand identity standards, advertising campaign, corporate website,

sales collateral and building signage in the first six months.

Directed agency and suppliers in media planning, search engine optimization (SEO), publicity, photography, branded

merchandise and trade shows.

Maximized publicity and value-added opportunities with trade publications.

W rote copy for external and internal communications, including company newsletter.

Performed voice-overs for inbound IVR.

Verizon Wireless and Alltel Little Rock, AR (Verizon Wireless acquired Alltel in 2009) October 2001 – June 2009

Director and Marketing Consultant, Marketing Communications

Initiated and led Alltel brand definition, achieving consensus among Alltel executives.

Core member of agency selection teams in two comprehensive reviews.

Presented brand strategy to agencies, marketing employees and Alltel sales representatives.

Developed strategic creative brief template for Alltel marketing teams.

Guided research, ad testing and a brand study that measured improvement in key perception metrics for six years.

Led Alltel’s first Spanish television, African-American radio and B2B magazine advertising.

Reduced cost while maintaining production quality by shooting English and Spanish TV spots in foreign countries.

Paul Sage, Page 2

Initiated metrics and dashboards for evaluating advertising. Created scorecards for managing agency performance.

Reduced agency fees by identifying opportunities for reduction of billable hours.

Reduced yellow pages ad expenditures 25% through process improvement.

Directed third-party audit firm to accelerate recovery of under-delivered TV weight by 90 days.

Richards/Gravelle (Account management team of The Richards Group) Dallas, TX April 2000 – October 2001

Account Director

Achieved high account profitability through efficient managem ent and expansion of services.

Presented Guaranty Bank brand campaign to bank employees throughout Texas and California.

Managed brand and recruitment advertising for Children’s Medical Center of Dallas.

Carolina Power & Light Raleigh, NC September 1999 – February 2000

Supervisor, Marketing Communications & Promotions, Retail Sales & Services

Direct marketing, collateral and advertising management prior to company’s acquisition by a larger utility.

Entergy Little Rock, AR July 1997 – September 1999

August 1998 – September 1999

Communications Manager, Customer Relationship Management

Led four-person team to execute direct mail, bill inserts and yellow pages advertising.

Led selection of interactive agency to redesign Entergy’s website.

July 1997 – August 1998

Senior Staff Communications Specialist, Marketing Communications

Directed advertising that increased unaided brand awareness by 40%.

Delivered Arkansas direct mail program that reduced annual expenses by $4 million.

Achieved 4% response on direct mail campaign for satellite TV service.

DDB and The Integer Group Dallas, TX July 1994 – July 1997

Management Supervisor/Account Director

Senior account manager serving GTE Directories, a $1 billion yellow pages publisher.

Presented marketing strategies, ideas, plans, budgets and research.

Managed team that grew GTE Directories total annual billings from $15 million to $28 million.

Retained account when other GTE units changed agencies.

Shifted client to market-specific strategies, messages and promotions.

Led client in interactive agency selection.

Directed advertising for launch of Greater Dallas phone book and superpages.com.

Richards/Gravelle (Account management team of The Richards Group) Dallas, TX July 1989 – July 1994

Account Executive/Account Supervisor

Managed brand and product communications for First Gibraltar Bank and Compass Bank.

W on and retained new accounts, including Siplast commercial roofing and Cash America Pawn.

McKone & Company Irving, TX January 1987 – July 1989

Account Executive

Directed business-to-business advertising, package design, collateral and direct mail for Temple-Inland Forest

Products, Heatilator Fireplaces, Brandom Cabinets and Doskocil Petmate pet carriers.

Assisted clients at national trade shows (NAHB and NKBA).

EDUCATION

Southern Methodist University, Cox School of Business Dallas, TX

Master of Business Administration (MBA), emphasis in Marketing

Marketing, business strategy, finance, accounting, economics, statistics, organizational behavior, business and tax law,

business communications. Editor of MBA class yearbook.

Louisiana State University Baton Rouge, LA

Bachelor of Arts, concentration in English/Creative Writing

W riting, literature, math, chemistry, physics, zoology, history, economics, management, business law and Spanish,

including study in Mexico City. Fraternity and Interfraternity Council officer. Campus radio station announcer.

2

Contact this candidate