Sales Manager

Bus. - 714-***-****

Email - ****@***.***

*** ********** ***, *********, **. 92870

Joseph McCoy

Objective

Accomplished sales executive with 26 years of

experience in the distributor/chain/mass market

environment establishing chain, broker and

distributor alliances and achieving sales goals

through direct management of multi-layered sales

organizations. Possesses highly developed

presentation and public-speaking skills. Extensive

experience in forecasting and budget management.

Diverse point-of-sale and merchandising experience.

Proven record of building rapport and establishing

relationships with key decision makers.

Professional skills include Microsoft Office Suite,

IRI Data, Nielsen, VIP, Cognos, Siebel Accounting,

iPhone and iPad.

Experience

CONSULTATION - STACKED WINES - Southern California

8/12 - Present

Hired by Stacked Wines to expand their presence in

Southern California specialty chain accounts and

make contact with Ralphs and Safeway. To date, have

obtained distributions in the four key chains

targeted:

Total Wines and More - 5 States/34 stores

Jons Markets - Chain wide

Famima - 5 Locations

Jensen's - Chain wide

Meetings planned with Ralphs, Safeway and Cost Plus

World Market.

CONSULTATION - DIABOLO DRINKS - Southern California

2/12 - 6/12

Hired by Diabolo Drinks to train their sales force,

grow their presence in chain accounts, and expand

their distributor network to San Diego. Contracted

for four months.

Front line training of the National Accounts

Executive and Field Sales members

Weekly meetings with distributor Avanzar Sales &

Distribution

Obtained agreement for San Diego distribution from

5 Star Distributing

Over saw National Accounts Executive efforts to

open Certified Grocers, KeHE and McLane.

Hired and trained On Premise Sales member

RISING BEVERAGE COMPANY - Newport Beach, Ca

2008 - 2011

Director of Sales

Responsibilities include creation of sales strategy

and all sales based objectives for Rising

Beverage's ACTIVATE Drinks brand. Hiring and field

training of sales team, field sales calls and key

account contact and presentations. Initial and

front line contact for entire distributor network

(52), launch strategies and ongoing budget

management of distributors and sales organization.

Grew ACTIVATE Drinks from one distributor to

fifty-two in three years

Increased sales from 4,000 cases in 2008 to 224,000

through 2010

Gained twenty store test with CVS Drugs

The initial sales member, I grew the sales force to

30+ associates through 11/20/11

Opened numerous key retailers throughout sales

regions during street calls alone and with

RB/Distributor sales members.

DR. PEPPER SNAPPLE GROUP, Los Angeles, CA

2004 - 2008

Regional Sales Manager

Responsible for all sales activities, budgets and

marketing within Haralambos Beverage Company, the

second largest Snapple Beverages Distributor in the

United States. Responsibility for three other

distributors in the Central Coast Region of

California.

Daily contact with Owner and VP's of Sales and

Marketing at HBC.

Conducting monthly sales meetings with 50+ sales

team members.

Field work with all sales members at distributors

of responsibility

Introduction of ten new skus, successfully sold in

to all four companies.

Represented Snapple in the Los Angeles market at

media and charitable events.

AMERICAN GREETINGS INC., Arcadia, CA. 1999

- 2004

Key Account Manager - Safeway Stores

Category Management of Social Expressions category

within all Vons Stores. Direct relationships with

all key Vons and Safeway decision makers. Direct

management responsibility of AG Field Manager

located at Vons Headquarters and indirect

management of 40 Area Supervisors calling on Vons

Stores.

Grew sales within the Vons account from $19 million

to $25 million during the first two years of

responsibility.

Managed the successful conversion of all Vons

Stores from Gibson Branded cards to American

Greetings.

Negotiated outside advertising contracts for inner

store broadcast messages, greeter programs and

floor graphics.

Winner of the 2002 Morey Stone award which

recognizes one Account Executive in the Supermarket

Channel.

WALTER FOSTER PUBLISHING INC., Laguna Hills, CA

1996 - 1999

National Sales Manager/Mass Markets

Hired to introduce Walter Foster's products to mass

market accounts including locating proper chain

and/or distributor buyers and selling concept of an

Art Instructional Category. Created business plans

and developed all sales tools, category management

strategies and presentations. Met with key

personnel at chain and distributor level.

Surpassed $1 million in sales (1997), exceeding

goal by 20%. New category of Mass Markets

generated 22% of Walter Foster's gross sales in

1998

Successfully negotiated permanent placement within

Lucky Supermarkets (American Stores), Hughes

Markets and King Sooper Supermarkets (Kroger).

Obtained 24 new accounts for Walter Foster

Publishing.

Negotiated test of six titles in Wal Mart Stores.

BROWN FORMAN BEVERAGES WORLDWIDE, Newport Beach, CA

1995 - 1996

Key Account Executive, Southern California

In charge of maximizing sales, distribution, local

and national programs at headquarters level in the

highly competitive Southern California region.

Prepared category management presentations and

implemented strategic sales programs with chain

buyers and broker field personnel. Managed a

budget of $200,000 for promotions and incentives.

Assisted On-Premise Manager by calling on selected

restaurants and bars.

Gained distribution of new products at Vons,

American Stores and Costco, selling 15,000 cases on

the initial distributions. Surpassed projection by

3,000 cases.

Presented and implemented a successful Father's Day

program for Jack Daniels at Costco and Sam's Club

which resulted in the sale of 2,000 incremental

cases of product.

Assisted in the management of broker sales force of

80 Sales Representatives and 9 District Managers in

the growth of Jack Daniels, Southern Comfort and

other spirit products.

Education

Michigan State University, East Lansing, MI.

Bachelor of Arts in Communications

Contact this candidate