Marketing Assistant
Resume:
BALANESCU VIVIANA BEATRICE
EU National
** *, *** ** **********, Geneva, Switzerland
****************@*****.***
Education
Hult International Business School, September 2011 August 2012 London, United Kingdom
M.A. in Digital Marketing
Webster University, March 2008 July 2011 Geneva, Switzerland
B.A. in Media Communications
Digital Marketing Experience
Consultant Sept 2011 – Sept 2012
Hult International Business School London, United kingdom
Created and developed digital marketing strategies for clients including Porsche, Orange, Dentsu UK, RS
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Components and Private Eye magazine;Campaigns involved Customer Relationship Management, SEO, Pay Per
Click campaigns, SWOT analysis reports, project management and brand identity development for new products;
Developed innovative social media strategies.
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Online Competition Participant March 2012 – April 2012
London, United Kingdom
Google Online Marketing Challenge
• Developed Google AdWords campaign to attract donors and volunteers for a UK based NGO;
• Created pre campaign report on the client’s profile, strategy for Google AdWords campaign, and recommendations
for improving online presence (brand awareness/SEO);
• Optimized campaign according to the NGO’s targets and integrated Google AdWords campaign within social
media.
Marketing Officer June 2012 – January 2013
Agrirom S.R.L. – Leading FMCG company from Romania Arad, Romania
Created SWOT analysis report for Agrirom S.R.L.;
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Managed development of online B2B platform to facilitate logistics process between suppliers and retailers in food
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industry;
Developed integrated online marketing campaign to improve brand awareness (SEO, PPC, industry focused
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media);
Formulated plans and strategies to improve Customer Relationship Management – created loyalty scheme for B2B
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platform;
Managed promotions scheme and key accounts;
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Public Health Internship January 2011 – April 2011
World Health Organization, WHO Bulletin, HIV Dept Geneva, Switzerland
Assisted the WHO Bulletin news editor in generating news content from Eastern Europe;
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Researched and created reports for different news features on various health issues;
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Helped with photography research, organization and structure for an upcoming public health book from WHO;
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Wrote a literature review on HIV/AIDS in Sub Saharan Africa;
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Studied statistics in the HIV/AIDS field and helped to formulate trends for different programs (PMTCT, HTC).
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International Relations/ Events Organizing Internship July 2010 – December 2010
Geneva, Switzerland
The Permanent Mission of Romania to the United Nations Office
Participated in meetings of international organizations covering topics related to disarmament and economic affairs;
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Drafted reports on content of conferences;
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Contributed to the organization of the diplomatic festivity for the Romanian National Day (contacted sponsors in
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Romania, designed and wrote different reports/letters, took care of the logistics process).
Journalism Internship June 2009 – August 2009
The Arad Journal (‘Jurnalul Aradean’ – Romanian daily newspaper) Arad, Romania
Wrote the daily column entitled ‘The Arad Journal is listening to you’ (covered life issues, reported on cultural and
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sports events);
Worked as an assistant photo editor; regularly interacted with executives, managers and media personnel.
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Extracurricular activities
• “Media Trends” 2010, Webster University, staff;
• “The Campus Voice” 2009, Webster University, assistant writer;
Membership
Photography Club, Webster University Geneva; Marketing Club, Hult International Business School.
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Computer skills: Microsoft Office, Adobe Photoshop, InDesign CS3, SEO, PPC.
Languages: Romanian (native), English (fluent), French (intermediate), Spanish (intermediate).
Hobbies: Traveling, reading, playing tennis and hiking.
References available upon request
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