Manager Development

Daniel J. Fletcher

269-***-**** ( LinkedIn.com/in/danfletcher (

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PROFILE GLOBAL INNOVATION DIRECTOR

Product innovation leader with a record of achievement for

creating and delivering break-through solutions that drive top-

line growth and advance corporate position. Career reflects

creative contributions that exceed consumer expectations and

product successes in North America, South America and Europe.

- - - - - - - - - - - - - - - HIGHLIGHTS OF QUALIFICATIONS - -

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o Multi-disciplined manager with a passion for discovery, an

expert ability to identify market gaps and a clear

understanding of what it takes to make ideas a reality and

bring new products to market.

o Accomplished at leveraging internal competencies and

employing technologies outside normal industry channels to

seed innovation initiatives that consistently become

commercially viable products.

o Maintains a constant awareness of industry trends,

competitive activity, market factors and business metrics as

well as best strategies for research, commercialization and

strategic partnerships.

o Skilled at driving collaboration across a matrix

environment, building consensus around strategic vision and

inspiring multinational teams to utilize innovation in all

aspects of work.

v Cultivated a vast network that includes suppliers,

creative agencies, technology providers and consultants.

EXPERIENCE THE KELLOGG COMPANY, Battle Creek, MI 1998 - 2012

Led food and beverage project initiatives with experiences

ranging from fast track 6-month idea-to-launch cycle to long-

term strategic program development, including startup

incubation, new product pipeline, technology scouting, product

development, commercialization and intellectual property

activities.

GLOBAL CEREAL & NEW PRODUCT PIPELINE 2010 - 2012

- Senior Scientist

- Defensive Patent Team Core Member

HEARTLAND PLANT INNOVATIONS 2009 - 2011

- Board of Directors (Kellogg Appointed Member)

- Intellectual Property Committee Chair

- Strategic Planning Committee Member

KASHI DIVISION 2006 - 2010

- Guru of Innovation

- Conrad Foundation Spirit of Innovation Challenge

ADVANCED INNOVATION TEAM 2001 - 2008

- Manager of Global Innovation

- Project Delta: Creative Team Experiment

- Food Industry Career Outreach Program

ENSEMBLE FUNCTIONAL FOOD COMPANY 1998 - 2001

- Senior Manager

MOONLIGHTING CATEGORY Innovation WINNER

- 1999, 2003, 2004, 2006, 2009,2011

SELECTED HIGHLIGHTS

- Provided product and technical solutions for Kellogg's

global brands that focused on heart health, digestive

health, kids segment and Special K beverages. Delivered

$200M+ in new product opportunity.

- Managed teams of up to 10 members on multiple projects.

- Led innovation projects across a variety of natural food

platforms, including beverages, cereal, snacks, nutrition

bars and new business opportunities for Kashi, growing its

revenue to over $800 million.

- Advanced Innovation portfolio provided 3% top-line growth

to the company of $300+ million per year.

- Delivered a range of products for Ensemble Foods that

provided a clinically proven and claimable health benefit

without compromising taste. Products provided projected

revenue of over $280 million.

Daniel J. Fletcher Page Two

EXPERIENCE PEPSICO, Valhalla, NY 1986 - 1998

Developed and managed projects to support PepsiCo's entrance

into new categories. Collaborated with teams across the

organization to leverage internal and external creative and

technical capabilities, drive forward product development and

advance the production process.

GLOBAL FOUNTAIN INNOVATION (1997 - 1998)

- Manager, Pepsi Cola North America

- Led Quality technical Innovation efforts for fountain

business.

- Identified critical quality improvement areas to exceed

consumer expectations.

DIET PEPSI NORTH AMERICA (1995 - 1997)

- Manager, Diet Pepsi North America

- Led the product development program to bring new news to

the diet cola category, which led to multiple new Diet Cola

launches.

- Managed a team of professionals and technicians.

- Received Innovator-of-the-Year award.

Joint VenTure Partnerships & Technology Initiatives (1989- 1995)

- Program Manager

North American Coffee Partnership, Pepsi Cola - Starbucks

- Sr. technical member of an entrepreneurial joint venture

team whose mission was to develop, commercialize and market

a novel beverage line based on Starbucks coffee.

- Business delivered over $480 million to the partnership.

- Gained valuable experience in J.V. operation, strategy and

incorporation.

New Products and Technology

- Core member of an engineering innovation program that

assessed new technologies for applications towards novel

process and manufacturing capabilities. Goal of program was

to re-think manufacturing strategies to incorporate novel

technology to enable new product and improve production

capabilities.

- Recipient of PepsiCo's Chairman's award for work.

Pepsi Lipton Tea Partnership

- Led creative development in providing first-to-market

manufacturing and beverage capabilities.

- Involved in the formation of the first strategic

partnership by Pepsi Cola, North America with Unilever.

- Novel tea based products delivered over $680 million in new

revenue.

- Awarded Lipton Presidents award for business impact and

innovation.

EDUCATION UNIVERSITY of MICHIGAN, Ann Arbor, MI

- Ross School of Business Executive Development Program

CORNELL University, Ithaca, NY

- B.S. in Food Science

MILITARY UNITED STATES AIR FORCE

Honorable Discharge 1979

EXPERIENCE TAC Air Command Strategic Center, Langley, VA

Defense Language Institute, Monterey, CA

VOLUNTEER Community Involvement

Conrad Foundation Spirit of Innovation

- Battle Creek Math and Science Center

- Mentored a team of girls for food competition

- 2010 Challenge: Develop Nutrition bar for NASA

- Team won competition / Bar flown on space shuttle

- Honored by President Obama / National Interviews

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