Sales Marketing

Bart Glabman

**** *** ****** #****, ********, GA 31904

706-***-**** ( ********@*****.***

Executive Profile: Marketing ( Media ( PR ( Event Strategist Consultant

20+ Years of Noteworthy Experience In Event Marketing, Brand Management,

Business Development, Public Relations, and Advertising For Fortune 500

Companies Across Industry Verticals.

Strategic and forward-thinking marketing executive with an accomplished

career path in senior-level positions and consulting roles with major

leagues, including the NFL, NBA, NHL and MLB, as well as music and

entertainment companies such as MCA Records. Expertly architects marketing-

plans to position organizations for market entry, expansion and brand

recognition. Synchronizes the logistics of events, resources and industry

know-how, $MM cost controls, and client, vendor, sponsor and exhibitor

relations.

Key Specialized in the delivery of innovative marketing programs and

Highlights events, as well as the promotional selling and compliant use of

branded products and intellectual properties.

Instituted The NFL Hall of Fame Pro-Am Golf Tournament, to benefit

charities nationwide.

Revolutionized an interactive vendor / exhibitor program for a

national festival series.

Created online stores for major clients(primarily on eBay, Amazon and

Yahoo networks.

Professional Experience

G&H PEERLESS PRODUCTIONS, COSTA MESA, CA / COLUMBUS, GA 2001 - 2013

Marketing & Sales Consultant / Corporate Development &

Fulfillment / Intellectual Properties Specialist

Co-founded and grew a marketing consulting firm, post-9/11, that realized

annual revenue gains of up to 50% in a downturned market. Aligned client

visions with marketing plans and fulfilled deliverables on time and under

budget with a high degree of efficiency. Closed the company in 2011.

. Directed the business operations behind marketing for-profit and

nonprofit clients, including Vision Inspired Media, Sports Legends

Challenge d/b/a Hall of Fame World Poker Championship, NFL Hall of

Fame Players, North American Technology Festivals (NATF) and Students

Against Violence.

. Executed three official target-marketing campaigns that simulated NFL

Hall of Fame players in print and electronic formats; promoted

literacy awareness, and heightened sponsor visibility.

. Championed the creation of integrated marketing campaigns comprised of

branding, PR, video and event marketing, e-commerce, and both Search

Engine Marketing / Optimization strategies.

. Fueled the synergistic efforts of clients, agency partners, in-house

teams and direct reports to achieve the seamless implementation and

integration of campaign tactics and brand messaging goals.

. Produced a sponsorship / exhibitor program built as an interchangeable

module to customize the selection of sponsors, vendors and exhibitors

at North American Technology Festival events nationwide.

. Teamed with national retailers to engage NFL fans in casting votes for

Hall of Fame nominees.

RODHEIM MARKETING GROUP, Costa Mesa, CA 1998 - 2001

Director of Events / PR Business Development

Directed national event marketing / PR strategies for an A-list of

clients that partially included Earthlink; Hyatt and Marriott Hotels; LA

Times, Starbucks and Volvo. Teamed with sponsors, media partners,

advertisers and vendors on the creative and operations side of event

productions from planning to flawless execution.

. Catapulted revenues by 250% with the expansion and revitalization of

existing annual marketing plans from 1 to 6 major events / 12 small

events, trade shows, and conferences held nationwide.

. Organized charitable golf tournaments, sampling, and interactive

consumer events during a revival of an international film festival.

Accelerated media exposure and return of investment for sponsors.

. Teamed with clients, advertisers and officials on the use, promotion

and sale of intellectual properties, and with the sponsorship

management team to ensure best practices aligned with guidelines.

(Continued)

Bart Glabman, Resume(2

706-***-**** ( ********@*****.***

Sales Associate, ANAHEIM SPORTS, INC., a Walt Disney Company, Anaheim, CA

1997 - 1998

Managed ticket sales for Mighty Ducks and Angels games. Led sales

generation, presentations, negotiations and closings. Handled stadium /

arena group relations. Coordinated promotional events, game nights and

trade shows.

. Ranked in top 3% for total sales of season tickets and premium year-round

club-level seating.

Regional Tournament Director, Major Hockey / NARCH, Carlsbad, CA 1994 -

1998

Coordinated the logistics of the amateur roller hockey events, from vendor

relations, contract negotiations and award presentations to security

operations. Served as point person for sponsors, 15 officials, and business

associates.

Event Services Director Assistant, Roy Englebrecht Enterprises, Newport

Beach, CA 1994 - 1996

Recruited by promoter to manage the promotion of special events such as the

Battle of the Ballroom boxing matches and Arena League Football games.

Supervised a staff of six with oversight for the coordination of ticket

sales, VIP disbursements, sponsor signage and equipment operations.

Corporate Marketing / Promotions Intern, Los Angeles Lakers, Inglewood, CA

1994

Assisted five sponsorship development / marketing executives with the

fulfillment and servicing of corporate sponsorship agreements. Managed the

scheduling of on-court half-time promotions during all home games.

Assistant Director of Marketing & Corporate Sponsorship,

Newport Beach Dukes, Newport Beach, CA 1992 - 1994

Directed the planning and execution of strategic marketing programs to

connect with fan base and solidify corporate sponsorship opportunities.

Drove corporate sponsorships sales by 40%.

Assistant to VP of A&R Intern, MCA Records, Universal City, CA 1991 -

1992

Screened artist proposals for one of the top-three major record labels in

the industry. Handled talent scouting, in-store promotions and

correspondence under tight time constraints.

EDUCATION

CA State University, Long Beach, CA

Completed 75% of courses toward M.A. in Management, 1996

CA State University, Northridge, CA

B.A. in Communications, 1992

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