Manager Sales

LISA CONCEPCION

Miami Beach, Florida / 201-***-**** *********************@*****.***

Objective: Obtain a sales position in the medical device/ pharmaceutical sales industry that offers the opportunity to call upon skills

garnered through a 17 year career in marketing and public relations. Interested in utilizing my diverse skill set that includes ability to

understand scientific data and communicate key brand attributes and product offerings in a simp le, concise way.

Candidate Description: A personable, professional experienced in public relations, social media and event marketing. Represented

both consumer products and pharmaceutical brands and worked to procure and media train doctors who served a s spokespersons

for research data results and FDA approvals and drug launches. Strengths include strategic and creative thinker, excellent listening

skills, strong verbal and written communication skills, competent, detailed and efficient.

RELEVANT WORK EXPERIENCE PHARMACEUTICAL & CONSUMER HEALTH PUBLIC RELATIONS:

Role: Media Relations Strategist & Account Manager (Porter Novelli, Landmark Communications and Fleishman Hillard)

Responsible for crafting news stories tied to current trends then convincing media to cover these news stories and servicing the

media to ensure they have all they need. Total Experience in Pharmaceutical PR: 8.5 years

Migranal: Booked national TV and Print interviews for Super Bowl XXXII MVP, Terrell Davis, a lifetime migraine sufferer who

left the game, was treated by team doctor with Migranal then came back to h elp the Denver Broncos win the Super Bowl.

Worked on subsequent events and meet and greets with migraine sufferers. Required to explain the drug make up, half-life

and overall workings within the body in layman’s terms for media to easily understand. Managed spokesperson, wrote key

messages for media interviews and sales support.

Nicorette/Nicoderm and The Great American Smokeout: Publicized smoking cessation with an appointed “Celebrity

Quitter.” Arranged all media interviews, drafted press materials and was brand / doctor liaison.

Avon Anew: Part of the publicity team who launched what has become Avon’s best selling moisturizer. Responsible for

communicating brand ingredients, clinical data/research to media, planning media event at Avon Centre Salon and Spa then

located in NYC.

Ambien: Managed all publicity with the goal of taking the name mainstream. Established relationships with leading sleep

specialists around the country, provided key messages, potential questions and media trained them for interviews, booked

interviews.

Turn off the Hunger Switch by Bariatric Specialist Dr. Paul Rivas:

http://www.rivasweightloss.com/about_dr_paul_rivas.php Secured national media to support the launch of this

controversial book which discusses customized brain chemistry manipulation with phentermine and antidepressants in

order to treat obesity. Secured an exclusive interview in The Wall Street Journal and Good Morning America resulted in

scoring #1 ranked title in the fitness/weight loss category on Amazon.com.

Cardizem LA: Managed seasonal publicity campaigns tied to hypertension, stress and heart health. Developed relationships

with leading cardiologists who served as spokespersons.

Hyalgan: Identified people who experienced tremendous success with Hyalgan, a drug used to treat knee joints to prolong

the need for total knee replacement. Booked local “Hyalgan Heros” on local news, wrote compelling pitches to news

producers explaining the drug attributes and newsworthiness of the story.

Zovirax: Produced a Video News Release on “Healthy Holiday Kissing” which included script development, video

production, identifying and securing an infectious disease specialist. The video news package aired on over 120 news

outlets nationwide and resulted in over 3 million impressions. Project success ena bled client to grant AOR status to agency

on what was supposed to be a “one-off project.”

Dannon Activia: Launched the brand. Efforts included understanding digestion process and probiotics. Media trained and

booked interviews for medical who offered scientific validity of the brand. Oversaw all media activity and consumer event

at Grand Central Terminal in NYC.

Implanon: Led team of publicists, announced and secured national media coverage announcing FDA approval of first

implantable contraception since Norplant.

Tamiflu: Worked on a national flu prevention/awareness campaign that promoted a toll free flu hotline. Worked with

infectious disease specialists and prepared them for media interviews.

Colgate/Palmolive: Led a media team and launched the Colgate Wisp. Produced a Colgate Wisp media event for under

$5,000 resulting in placements in over 40-high circulation magazines and The Today Show.

Fraxel/Thermage: Conducted a media event and media outreach touting the benefits of fractional CO2 lasers.

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MARKETING & PR ACTIVITY FOR CONSUMER BRANDS

OTTILIE & LULU (healthy skin and Hair-care for tweens.) http://www.facebook.com/OttilieLulu;

https://twitter.com ottilieandlulu Increased social media following by 50% in first two months. Took Twitter from 217

followers to over 1800 and Facebook “likes” from 278 to over 2700 organically over 2 years. Wrote and coached

presentation delivery which resulted in establishing “Pop-Up Boutiques” in FAO Schwarz and Toys R US in New York City for

the brand thus increasing their presence at retail.

KANTANOOSE GLOBAL (Independent Publisher, Author, Jason Wood) www.kantanoose.com Provided creative direction

and wrote content for website. Created PR campaign, key messages, pitch letter, media trained spokespeople, secured

major feature story in Miami Herald and broadcast segments on NPR Radio, CBS 4, WSVN 10, Univision and Telemundo.

Acqualina Resort & Spa on the Beach and Sagamore Hotel: Saved both accounts who wanted “big agency” style account

service. Developed processes designed to keep the client informed about account activity without affecting account

momentum. Managed account team, prepared detailed reports and updated client on all media requests, media visits,

publicity outreach and coverage. Wrote presentations for activations and on -site media activities.

David Yurman Store Launch Event, Ocean Drive Magazine Swarovski Luncheon Event at Delano Hotel, New Business

Proposal Mandarin Oriental Miami. Role: Logistical Manager, Vendor Research, Event Coordinator . Oversaw all aspects of

store opening event for luxury jeweler David Yurman. Set up dining room décor and seating for Ocean Drive’s Luncheon

with Swarovski. Worked with vendors, caterers and provided direction when necessary.

Jif’s “Most Creative Peanut Butter Sandwich Contest” : Managed Publicity outreach by sharing recipes on top food and

mommy blogs. Secured coverage in top New York City and national media including, The Today Show, Associated Press,

and AOL Food.

Olive Garden, Payless Shoes, Green & Blacks Chocolate, Hills Science Diet Pet Nutrition: Executed publicity campaigns

Princess Cruises: managed publicity functions surrounding ship launches and media FAM tours.

Work History:

Independent Marketing Consultant & Strategist, 2009 – Present

Cohn & Wolfe, NYC, Managing Supervisor, Media Relations / November 2007 - May 2009

Fleishman Hillard, NYC, Managing Supervisor, Media Relations / February 2005 - June 2007

Landmark Communications, Fort Lee, NJ, Senior Manager, Media Relations / September 2002 – December 2004

Prentice Hall Press, Paramus, NJ, Manager of Publicity / September 2000 – May 2002

Porter Novelli, NYC, Senior Media Relations Specialist / September 1997 - August 2000

EDUCATION: Rutgers University, BA, Communications

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