Deanna B. McDuffie

*** ****** ***** **** ****

Ponte Vedra Beach, FL 32082

Cell: 904-***-****

Email: abqtnc@r.postjobfree.com

~ Florida Resident- 22 Years~

Employment History

Part-Time Marketing – Director of Community Relations

May 2011 to Present - LearningRx- Brain Training Center-Jacksonville

Position: Community Relations Director PART TIME~ Violin (therapeutic) Teacher

Part-time (20 hrs week) public relations and marketing. Duties include regular visits and presentations to

pediatricians, general physicians, speech therapists, psychologists, public and private school counselors promoting

services for the LeaningRx Brain Training Center – target market: students with ADD, ADHD, Autism and other

learning difficulties as wells as adults with traumatic brain injury or stroke. Advocate, community wide, for brain

training and music therapy as a form of cognitive improvement. Teach referred students private violin lessons for

attention therapy and occupational therapy. Plan and execute promotions at schools and in-house.

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Technical College Recruiter -Admissions Counselor

December 28, 2009 to May 2011 – ITT Technical Institute- Jacksonville – Private Technical College

Position: Admissions and Enrollment Counselor

Duties: Helped at-risk students and military students succeed in a technical college environment.

Provided admissions testing daily, for each applicant. Provided regular campus tours to encourage

enrollment. Made 50-100 phone contacts per day. Consistently in the Top Tier Sales Group each

week. Consistently made goal of 4 to 5 admissions/enrollments per month generating over a million

dollars in tuition revenue my first year.

Maintained regular contact with students from point of initial phone or campus contact to the first day of

class, through graduation. Developed long term relationships with parents and students, supporting

educational achievement goals, future employment and success as contributors to their communities.

Attended and represented college at job fairs. Helped plan and execute promotions. Ensured student

paperwork is complete for graduation. Follow-up with students who are at-risk of failing and support

tutoring options. Attended all graduations and technology exhibitions. Continuously sought ways to

decrease student attrition and increase enrollment.

2005-2009 FSS Biometric ID Solutions – Identity and Point-of-Sale Solutions for Schools

Position: Biometric ID Technology Educator

Maintained customer database. Helped create marketing materials to support sales of biometric ID

scanning devices and point-of-sale “pay-by-touch” biometric technology. Wrote educational content for

eNewsletter distributed to 5000 Food Service Directors of public school cafeterias. Project Manager for

multimedia project designed to advertise Biometric ID and point-of-sale solutions for school cafeteria

managers. Maintained detailed notes in customer database.

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1999 – 2005 Head of the Class®– FCAT Math Diagnostic Tutorial and Assessment

Position: Software Developer- Test Design and Assessment – CBT Instructional Designer

Developer, Supervisor- FCAT Math Assessment Software – Grades 4th -8th

Duties: Project Manager-Team Supervisor / Presenter – Hired and supervised a team of seven

educators, software designers and programmers to develop a diagnostic “practice and assessment’

software program to help ‘at-risk’ Florida students in danger of failing the FCAT Math test at the 4 th

Maintained on-time completion of test design, test validation, state of FL DOE content correlation and

software development deadlines. Evaluated educational software test content for quality assurance,

functionality, relevance, accuracy and alignment with current child and adult learning theory.

Gave extensive presentations and training to teachers, students, administrators, county-level Board

Members and Superintendents. Participated annually in the largest technology conference in the country

–FETC-Florida Educational Technology Conference.

1996 – 1999 Creative Education Institute – www.ceilearning.com- Sales Director of North/ Central

FL

Extensive marketing experience at the local and district level, selling Essential Learning Systems a

therapeutic reading software program for K-12 public and private schools. Presented workshops to school

administrators and teachers on the topic of Brain-Based Learning Theory. Maintained extensive

customer notes in proprietary CRM database.

Top Salesperson Award – Creative Education Institute - Acquired largest purchase order in company

history by working with top administrators, multiple department chairs, and multiple budgets.

Education

B.A.--Elementary Education – Arizona State University- FULL SCHOLARSHIP

M.Ed. – Instructional Technology – University of Central Florida

Licensed FL-215 Insurance Agent- Life, Health & Aunnity License # A172044

Certified Gerson Caregiver www.gerson.org - (alternative, food-based cancer therapy)

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