Steve Jean

Email: abqtji@r.postjobfree.com

Address: *** *** ***** **

City: Canton

State: GA

Zip: 30115

Country: USA

Phone: 678-***-****

Skill Level: Management

Salary Range: $120,000

Primary Skills/Experience:

See Resume

Educational Background:

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Job History / Details:

R. STEVEN JEAN

131 Oak Haven Dr., Canton, GA 30115 678-***-**** abqtji@r.postjobfree.com

SENIOR MARKETING EXECUTIVE

EXECUTIVE PROFILE

Accomplished executive and innovative strategist with an exemplary record of leading marketing for both Fortune 500 companies and small businesses. Outstanding reputation as a trailblazer in conceptualizing marketing strategy that achieves increased market share and revenue growth. Proven ability to identify consumer needs and expectations and develop the right products, go-to-market plans and launches, achieving multi-million dollar increases. Strong background in building and re-energizing marketing infrastructure from the ground up. A visionary and entrepreneur who leads by inspiring and bringing creative ideas to life.

NOTABLE CONTRIBUTIONS

Turned around the Kodak online store from years of losing money to estimated $1M earnings in 2012. Pioneered an innovative social media launch program.

Planned and launched, for Philips Consumer Electronics, the first generation DVD player portfolio, creating both a new category and achieving over $350M in sales in 3 years

Created the Marketing and Product Planning infrastructure for a major gift products company, (Applause, Inc.), which drove sales from $15M to over $250M in 4 years.

CORE LEADERSHIP COMPETENCIES

Creating Consumer Brand Recognition Working With Advertising, Design, & PR Agencies Capitalizing on White Space Opportunities Managing Projects Leading multifunctional Global Teams Oversight of Design, Creative Services & Copywriting Teams 12-Point Action Plan and Neuromarketing Expertise Startup of US Divisions Dealer Development, SEM, SEO, On & Off-Line Marketing, & Social Media Managing Multi-Million Dollar Marketing Budgets & P&L Utilizing Metrics Communicating with Stakeholders Oversight of Product Research, Consumer Insights, & Market Development Quantitative & Qualitative Analytical Skills

PROFESSIONAL EXPERIENCE

EASTMAN KODAK, Atlanta, GA

Brand Manager, Kodak Direct, 2011 Present

Manage all phases of online sales and demand generation. Lead in-house Kodak creative, web platform, design, and CRM teams consisting of 10 employees each. Manage outside platform group at Digital River and their creative marketing team, MarketForce. Control a budget of $2M.

Turned the online store around from over $1M in loss during 2010 to over a million dollar profit estimate in 2012. Refocused store direction from top-line revenue to bottom-line margin generation. Resegmented the store CRM audience to better align with defined target consumer group. Controlled expenses by seeking cross-channel promotional synergy.

Created a Partners program that generated up to $1M a year in revenue share income to the online store. Worked with the web development team to track store metrics and revise store templates to maximize conversion.

Product and Marketing Manager, Rochester, NY, 2007 2011

Responsible for worldwide market development, future product management, and current product management. Kodak lacked expertise in consumer electronics, especially emerging technologies and go-to-market skills. Defined new products and revenue opportunities, constructed business case, developed go-to-

market and launch plan. Managed new business until absorbed into mainstream or through end-of-life. Operated across multiple categories.

R. Steven Jean (Page -2-)

Launched Kodaks first wireless media player, first Wi-Fi digital picture frame, and first touchscreen camera.

Drove sales and share up over 10% in a flat Digital Picture Frame business.

Championed a cloud-based DPF that garnered 30% of Kodak category sales and 50% of GP$.

Achieved an 80% increase in launch placement ISOs for emerging technology products.

Created and developed an Android-based business case, marketing plan, and product portfolio for Kodaks target consumer and her family.

Pioneered a social media campaign that set the standard for future programs.

ED DIGITAL, INC., City of Industry, CA: US Division of China-based Jiangkui Group LTD, a major Chinese DVD and LCD OEM/ODM manufacturer.

Vice President of Marketing and Product Development, Digitrex branded CE Products for The Connected Home, 2005 2007

The Chairman of a major Chinese DVD and LCD TV factory had a vision of a branded presence in the United States. Started up the US Division of a large Chinese OEM factory group. Defined vision and mission, infrastructure and product portfolio. Put in place all marketing support resources. Established distribution and l partnerships. Collaborated worldwide for technology to enhance factory core competencies.

Earned Consumer Electronics Show (CES) Innovations awards for key core products.

Participated in securing Venture Capital both domestically and in APAC.

Booked over $15M in new web-enabled media players and web-enabled LCD TV product and Original Design Manufacturer (ODM) business in first year through a network of independent sales rep organizations. ODM product was a house-brand portfolio for national and regional accounts.

OSULLIVAN INDUSTRIES, INC., Atlanta, GA: Established Ready-to-Assemble and A/V Furniture manufacturer.

Director of Marketing, Home Furnishings Strategic Business Unit, 2004 2005

Company was acquired by an investment group to be transformed from ready-to-assemble (RTA) Furniture into a Consumer Packaged Goods company. Managed a $10M budget. Mentored three product managers charged with development of the product portfolios to achieve defined objectives.

Created the infrastructure for the new Home Furnishings Strategic Business Unit (SBU). Performed market and consumer needs analysis. Translated needs into product, marketing, and sales strategies with quantifiable launch plan, budgets, and P&L to provide positive EBITDA. Secured placement of new innovative AV (Audio/Video) and storage product with key channel partners in Mass, CE (Consumer Electronics), OS (Office Superstore), and DIY (Do IT Yourself) channels including Target, Best Buy, Office Max, and Home Depot.

PHILIPS CONSUMER ELECTRONICS NA, Atlanta, GA: Manufacturer of medical and consumer products.

Director of Marketing and Product Planning, 2001 2004

Director of Marketing, 1997 2001

Hired to to build the brand in the United States through successful launches of innovative emerging technology products. Took on complete responsibility for full product life cycle, concept to end of life, in emerging categories and technologies. Assessed market and consumer needs and translated needs into product, marketing and sales strategies. Championed the business internally as the regional head of the Global Product Council. Created a complete Connected Planet product portfolio. Managed over $250M new business.

Launched the first Philips consumer CD Recorder and first DVD Player. Achieved 33% market share with a brand index of 110% and continued exceeding annual operating plans for three consecutive years. Achieved top-5 performing brand for 3 years running with revenue exceeding $350M in mainstream.

Managed a $10M DVD launch budget.

Introduced first DVD/VCR combo to attack a defined marketplace white space. Achieved top-2 performance in sub-category.

R. Steven Jean (Page -3-)

Launched first DVD+RW recorder, achieved 66% market share in competitive three format race.

Managed $20M launch budget and drove Phillips proprietary format to dominance within the combined PC and consumer industry, from 2% market share to 55% overall share in 2 years.

US&C Council member that participated in the management of the Global Launch budget.

Launched SACD high-end audio format category, garnering increased market-share, improved GP and incremental top-line revenue for the SPG. Managed a $5M budget.

PRIOR EXPERIENCE

Ultimate Sound, Inc., Pomona, CA: Director of Marketing and Sales. Doubled company GP$ forecast by entering a higher growth and higher margin segment of the CE business.

Sanyo Fisher (USA) Corp., Chatsworth, CA: National Marketing Manager. Managed audio components, shelf systems, rack systems, home theater products, DVD and loudspeakers business under the Fisher Brand. Drove component sales up 64.5%, shelf system sales up 23.6%, and loudspeaker sales up 17.4%. Introduced industrys first high-capacity CD changer, capturing 60% share of the newly-created sub-category.

Renaissance Marketing, Marina Del Rey, CA: Director of Marketing. Specialized in turnarounds, repositioning, new product launches, promotions, and branding for client companies that included Nautilus, Planet Products, American Express, Signature Eyewear, and Disney Home Video.

Applause, Inc., Woodland Hills, CA: Senior Marketing Manager

Marantz Stereo Company, Chatsworth, CA: Manager, Market Development (Market, Channel, and Dealer Development)

EDUCATION

Bachelor of Arts, Political Science, Pre-Law Program, DePaul University

MISC. TRAINING

Formally trained as corporate spokesperson by Bluestreak.

ASSOCIATIONS AND ORGANIZATIONS (past and present)

American Marketing Association, Audio Engineering Society, CEA Technical Standards Committee

TOOLS

Global Commerce, SAP, Site Catalyst, Demantra, Bazaarvoice, PriceSpider

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