Vice President Sales

David Schonfeld

Email: **********@********.***

Address: *** ****** *****

City: Los Angeles

State: CA

Zip: 90640

Country: USA

Phone: 818-***-****

Skill Level: Management

Salary Range: $100,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

David Schonfeld

613 Morris Place **********@********.***

Montebello, California 90640 818-***-****

Broad experience and record of success in launching broadcast networks and video-on-demand channels on both traditional and digital platforms; negotiating and managing multimillion-dollar contracts for distribution of entertainment and short-form advertising worldwide; and managing operational workflow design and cutting-edge facilities.

CINEMOI N. AMERICA, LLC, Los Angeles, CA 2012 Present

Network that began airing on Direct TV in Sept. 2012 featuring independent and foreign films, and European couture.

Director of Operations

Brought in as an independent contractor and successfully launched Cinemoi N. America in 3 weeks.

Responsible for:

The acquisition and traffic of all licensed content, and management of all vendor relationships, including the Encompass Broadcast Operations Center, Broadview, all post houses, and outside production.

Managing an in-house team of editors to develop all on-air production elements (Channel IDs, Menus, Next - Ons, etc.), and implementing the Broadview Traffic System and training the traffic team, in the build-out of test logs and 24-hour broadcast wheels.

Handling all business development, which includes steering the relationship with DirecTV and potential additional affiliate sales, all ad and sponsorship sales, and potential investor and other synergistic partnership opportunities, as well as producing the creation of all segment breaks in support of potential future ad revenue for the channel.

Supervising and developing all Standards and Practices, inclusive of the ratings, for all on-air programming.

Overseeing all digital content, including artwork, videos, and descriptive writing that support the Cinemoi website and its accompanying social media pages.

Administering all contracts and other work to finalize open agreements, negotiations of film licensing deals, and the traffic of a premiere U.K. show airing on the same day in the U.S.

Directing the development and production of multiple in-house programs, including star interviews and bi-annual New York Fashion Week specials, and managing all technical operations for the American premiere of the renowned English strip series, "The Jonathan Ross Show."

Studios 121, Fort Worth, TX 2011 2012

50,000 sq.ft. TV production, origination, transmission, and post-production facility

Director of Operations

Worked directly with CEO and COO to manage the overall operations of the facility, business development and all client relationships.

Digital Media Distribution International, Los Angeles, CA 2010 - 2011

State-of-the-art Digital Encoding and Workflow Facility

Managing Director

Worked directly with Founder and Investment team to manage the overall operations of the facility, business development and product management; identified strategic partnerships; managed all client relationships inclusive of identifying potential buyers of the facility; and directed the P and L and all functions of accounting.

WINE CENTRAL TV, Los Angeles, CA 2009 - 2011

An internet/mobile production and content broadcast network (VOD digital platform and intl. linear-streaming)

Vice President of Operations

Worked with the CEO to build a business plan and worked directly with investors to compile a financial Performa for start-up, distribution and production costs,

Identified all revenue streams inclusive of developing the media kits and negotiation of program syndication distribution deals, developed all matrices for all organizational workflow and future business opportunities, and managed engineering consultants who developed website and Smart device application costs along with player, workflow and functionality,

Andrita Media Center, Los Angeles, CA 2004 - 2009

A106,000 sq.ft. state-of-the-art television production, origination, transmission, and post-production facility.

Vice President/Senior Director/Director, Accounts & Technical Services

Recruited to oversee operations and client relationships and provide oversight and insight for expansion projects in an operation center that was originally conceived of as a production facility for Playboy Entertainment Group.

Successfully brought major expansion projects to completion on time and within budget, and recruited and supervised a staff that ultimately grew to more than 60 employees, mostly engineers and operators. Handled all permitting for expansions with the City of Los Angeles. Designed and managed the facilitys operating budget of approximately $1 million. Developed and sold business plans that enabled successfully marketing of facility to a wide variety of clients in domestic and international markets. Modeled business cases for potential prospects, including ROI, IRR, and NPV. Managed multiple production budgets ranging from a few thousand dollars to multiple millions of dollars. In addition:

Sold the original owner on the concept of spinning Andrita off as its own business, to fully utilize the production capacity; built other business to the point that its sale to BFI became desirable.

Secured a multi-year agreement with ABC valued at more than $10 million.

Negotiated multiple 5-year contracts, valued at more than $20 million, for the origination of such programming as Hallmark HD, Here TV, Tai Seng (one of the largest distributors of Asian content) three U.S channels on Direct TV in Mandarin, Cantonese, and Vietnamese, Africa Channel, and Wine Network.

Negotiated fiber carriage contracts for European distribution for Wine TV and several Playboy networks, securing contracts that provided the respective companies with annual operations valued at more than $500,000.

Negotiated deals to export media to international markets without having to go through customs, producing significant savings on all international operations.

Managed the design, launch, and continuing operations of such video-on-demand channels as MGM HD, MGM Impact, SiTV, and Full Moon Features.

Led the development of an encoding and transcoding server farm capable of handling more than 800 digital distribution files monthly and generating close to $2 million in additional revenues immediately, as well as growth revenue opportunities with new VOD platforms and over-the-top content providers.

Developed strategic partnerships with content aggregators for B2B delivery of VOD products and with Intelsat, VCI, Verizon, and AT&T; led the successful expansion from a 16-channel origination facility to 24 channels; and managed the launch or migration of 15 networks over 36 months.

WELLPOINT, Los Angeles, CA 2002 2004

The parent company of Blue Cross of California/ presently known as Anthem Blue Cross.

Project Analyst

In preparation for its merger with Anthem, led analyses to identify database gaps between operating companies.

SOUNDWRITERS, INC., Los Angeles, CA 2001 2002

A bi-lingual closed captioning/subtitling facility.

Vice President, West Coast Operations

Opened the West Coast office and generated more than $.5M in new revenue in the first year.

P.E.G.I., Los Angeles, CA 1996 2001

A leading publisher and broadcast entertainment provider with operations worldwide.

Manager of Operations

Oversaw the distribution of three channels worldwide; administered all contracts for international distribution, negotiating licensing agreements and coordinating close captioning; and assumed compliance with international programming standards to provide product most likely to be accepted by host countries.

EDUCATION

Hampshire College, B.A. in Asian Studies

University of Phoenix, M.B.A. in Global Management

LANGUAGES

Mandarin Chinese

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