Manager Management

Suzanne Scarpino

Email: **********@********.***

Address: **** **** ** ******

City: Erie

State: PA

Zip: 16502

Country: USA

Phone: 814-***-****

Skill Level: Experienced

Salary Range: $60,000

Willing to Relocate

Primary Skills/Experience:

Public Relations Communications

Educational Background:

Masters Degree, Communication Studies

Edinboro University of Pennsylvania, 08/2006 - 12/2009

Edinboro, PA

Bachelors Degree, Public Relations

The Pennsylvania State University, 08/1996 - 05/2000

University Park, PA

Job History / Details:

Suzanne M. Scarpino, M.A.

Erie, PA 16502

C: 814-***-****

**********@********.***

www.linkedin.com/in/suzannescarpino

SUMMARY

Achievement-driven Communications Management Professional with more than a decade of public and media relations, crisis communications, and integrated marketing communications experience within higher education, agency, and health care settings. Demonstrates exceptional written, verbal, and interpersonal communication skills. Works collaboratively with all levels of management; is self-motivated and adaptable. Acute attention to detail with strong conceptual, organizational, and execution abilities. Full comprehension of Associated Press style; ability to adapt quickly to industry-specific guidelines.

Specific expertise in the following:

- Communications / Public and Media Relations

- Crisis Communications and Issue Management

- News / Press Releases and Publications

- Social Media and Website Management

- Marketing Communications

- Writer, Editor, and Proofreader

- Event Planning and Coordination

- Collaborative Leadership Style

- Media and Message Training

- Project Management

PROFESSIONAL EXPERIENCE

Cleveland Clinic, Cleveland, OH

2012 - 2013

A nonprofit multispecialty academic medical center integrating clinical care, research, and education, Cleveland Clinic Health System includes a main campus near downtown Cleveland, eight community hospitals and 18 Family Health Centers throughout Northeast Ohio, and facilities in Florida, Las Vegas, Canada, and Abu Dhabi.

Corporate Communications Manager

Reported to the Director of Corporate Communications. Developed and implemented media plans to promote the programs, facilities, and services of four community hospitals and five targeted service lines.

- Served as primary media contact responsible for building relationships with key external and internal stakeholders to further the reputation and key priorities of four community hospitals.

- Developed, wrote, and researched news releases, media advisories, and media pitches for local, regional, and national media and represented the Clinic at appropriate media and public relations opportunities.

- Coordinated media and message training for key community hospital leadership to prepare for interviews.

- Participated in strategic decision making for crisis communications and issue management efforts.

Villanova University, Villanova, PA

2011 - 2012

Its Augustinian Catholic tradition is Villanova University's academic cornerstone, preparing more than 10,000 undergraduate, graduate, and law students to serve as ethical leaders who create positive change.

Assistant Director of Media Relations

Reported to the Director of Media Relations. Developed, communicated, and executed media relations efforts for the University and four of its colleges, assuring the strategic implementation of Villanova's key messages. Supervised a Media Relations Specialist and Coordinator, and managed the office's day-to-day operations.

- Supported media relations efforts by cultivating relationships and developing media opportunities that promoted the University's key messages and goals to enhance reputation and awareness.

- Assisted in strategic decision making for media relations, crisis communications, and issue management.

- Wrote, edited, and distributed news releases through traditional and digital channels, pitched media stories, promoted faculty research and expertise, and monitored the media for story ideas and media hits.

Penn State Erie, The Behrend College, Erie, PA

2006 - 2011

Among the largest campuses in the Penn State system, Penn State Behrend is a four-year, residential college offering more than 40 associate, bachelor's, and master's degree programs to nearly 4,700 students.

Interim Director, Office of Marketing Communication

2007 - 2008

Reported to the Chancellor, the college's executive head, while leading Penn State Behrend's marketing, public relations, and publications team. Served as interim director and on the search committee to fill the position.

- Responsible for advertising, marketing, publications, public relations, and digital media efforts to further the college's brand, reputation, and key priorities, managing an office budget of more than $100,000.

- Served as primary spokesperson.

Coordinator for Public Information

2006 - 2011

Reported to Director of the Office of Marketing Communication. Served as the college's primary media contact responsible for identifying and developing proactive media opportunities as well as managing and responding to reactive requests. Served as spokesperson, as needed, and proofreader.

- Wrote and edited news releases, feature stories, website content, media advisories, and media pitches to generate print, online, and broadcast media coverage for the college, its four schools, and outreach units.

- Secured coverage in local and regional media of key news stories, outreach initiatives, and faculty op-ed submissions, including the rebuilding of Dobbins Dining Hall, the opening of the $30 million Jack Burke Research and Economic Development Center, and new academic and community-related programs.

- Wrote a crisis communications plan for the college and assisted with crisis and issue management efforts.

- Arranged and implemented news conferences, briefings, and special media events, including the coordination and execution of campaign-related visits during the 2008 presidential election.

Marketing Communications Inc., Washington, PA

2000 - 2006

Agency handling public and community relations, global customer communications, marketing collateral and publications, and executive presentations for health care, specialty chemical, and manufacturing clients.

Senior Account Manager (Returned at President's request in 2004)

2004 - 2006

Reported to the President. Functioned as client's communications staff responsible for myriad copywriting, trade shows, and events management. Supervised Account Manager. Managed designers, vendors, and operations.

Account Manager

2000 - 2002

- Wrote and edited concise copy for domestic and international publications, corporate and product literature, advertisements, brochures, promotional pieces, news releases, and websites.

- Coordinated domestic and international trade shows, including supervising the construction of a $90,000 exhibit, on-site set-up and dismantling, and post-show follow up, plus special events for 500 persons.

Tillman Group, Erie, PA

2002 - 2003

Full-service agency offering graphic and website design, advertising, and public relations services for its clients.

Public Relations Writer

Reported to the President. Responsible for the writing and editing of news releases, industry-specific feature articles, and marketing, advertising, and sales promotion pieces. Coordinated with on-site design personnel.

EDUCATION

Master of Arts (M.A.) in Communication Studies, 2009

GPA: 4.0

Edinboro University of Pennsylvania, Edinboro, PA

Emphasis in Managerial and Leadership Communication;

Concurrent Certificate in Conflict Management

Bachelor of Arts (B.A.) in Public Relations, 2000

The Pennsylvania State University, University Park, PA

Minored in Business

PROFESSIONAL AFFILIATIONS

Member, Public Relations Society of America (PRSA)

Founding Board Member and Member, Northwestern Pennsylvania Chapter of PRSA

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