Project Marketing

Location:

Washington, DC

Posted:

March 05, 2013

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Resume:

User Experience Designer / Digital Strategist

Resume & EducationSkills & Programs

Resume & Education

SUMMARY

Digital enthusiast. Advocate for the user in all projects. I love learning new things, and facing new and different challenges daily. Even more, I love defining how things work, and being a valuable contributor with big ideas that translate into digital solutions for my clients. I ensure that user interface design, content, and functionality meet the needs of their intended audiences while achieving the client s goals.

My skills extend beyond user experience. I have worked in a variety of disciplines ranging from integrated marketing communications strategy to website production, content development, and project management.

Never a dull moment. Always ready to learn more.

UX Lead at Threespot

Washington, DC August 2011 Present

Define high-level strategies and tactical solutions for clientsResearch and gather information to fully understand clients business objectives, competitors, and audiencesTranslate strategies and tactics into documentation [wireframes, user flows, scenarios, sketches, etc.] or prototypes that illustrate & help guide the project from ideation to finished productCollaborate with cross-functional teams to brainstorm & generate digital solutions that work across multiple devices and platformsFacilitate stakeholder interviews, client kick-offs, workshops, and brainstorming meetings

Clients include: International Finance Corporation (World Bank Group), National Park Service, U.S. Department of State, Wilderness Society, & Wilson Center.

Digital Producer/User Experience at

Richmond, Virginia July 2010 August 2011Drafted feature set lists and requirements documentation for technology teams and vendorsCreated documentation to help visualize ideas for technology teams, vendors, and internal clientsActed as digital consultant during new business and discovery phasesWorked with Digital Strategy team to define client goals & needs so objectives were met

Clients Included: BFGoodrich, Comcast (Xfinity), Discover, Kraft (Cool Whip & Stove Top), Mr. Coffee, Morgan Stanley & Tylenol.

Digital Producer at Popular Front

Minneapolis, MN December 2007 July 2010Storyboarded narratives for multiple Hasbro brand planets within a larger virtual universe for their 8-12 year-old audienceAssisted Senior Strategist with user research including audience interviews, surveys, contextual inquiries, and focus groupsPartnered with Account Services team to oversee that client goals, needs, & objectives were metLead strategy, design, & development projects from start [new business] to finish [product launch] using adaptive and custom processes for each project

Clients Included: Beautopia, Cleveland Clinic, Def Jam, General Mills, Hasbro, International Playthings, Lake Ridge Academy, Manhattan Toy, National City Bank, Organic Valley, Scholastic, as well as various internal Popular Front projects.

Note: sadly, Popular Front is no longer in operation.

Senior Associate, Deliverables at

Boston, MA June 2007 October 2007Facilitated team s direction for online maintenance projects for Buick.com and Pontiac.comCoordinated internal & off-shore resources with other Associates to ensure timely project turn-around

Clients Included: GM (Pontiac & Buick)

Interactive Producer/User Experience at

Minneapolis, MN March 2006 June 2007Drafted proposals, digital strategies, and creative briefs to define products and solutions that met client business objectivesPlanned site functionality and user interface workflows for an optimal user experience that followed SEO best-practicesSet up, managed, and tracked e-mail campaigns, and maintained mailing listsCreated documentation including wireframes, user flow diagrams, feature set lists, etc. to visualize product solutions

Clients Included: Buffets, Inc., Aircraft Owner/Historical Aviation, McCormick Construction and home builders/remodeling contractors.

Marketing Assistant/Web Trends Analyst at

Boston, MA January 2005 December 2005Ran weekly and monthly WebTrends reports showing site visits and online inquiriesAnalyzed weekly and monthly WebTrends reports, and discussed findings with the online marketing team, which guided decisions for offline & online marketing tacticsData entry of offline Extended Education inquiries from potential students

Clients Included: BU Extended Education and Metropolitan College program officers.

OTHER ACTIVITIES

Volunteer Foster at Lucky Dog Animal Rescue

August 2012 Present

Washington, DC

I support the organization’s effort to help abandoned and homeless dogs find their forever homes. I primarily do overnight fostering (feeding, bathing, and beginning to socialize dogs recently transported from high-kill shelters), and assist with adoption events.

To donate, sponsor a pet, or get involved, visit the Lucky Dog Animal Rescue site here: http://www.luckydoganimalrescue.org/

EDUCATION

2004 2006

MS, Advertising

Emphasis in art direction, marketing, & campaign development

Activities and Societies: AdLab art director

2000 2004

BA, Communications

Emphasis in art & graphic design

Activities and Societies: “The Simpsonian” student newspaper ad designer, Student member of ADAI, and Simpson College Track & Field middle-distance/sprints team

Sheffield-Chapin/Meservey-Thornton High School 1996 2000

Diploma, General Education

Activities and Societies: Varsity basketball, volleyball and track & field, junior and senior student council secretary, independent study in graphic design, athletic director’s assistant in work study program, and work release with Sukup Manufacturing

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