Alina Kratova
Email: **********@********.***
Address: **** ********* ******* *****
City: El cajon
State: CA
Zip: 92020
Country: USA
Phone: 818-***-****
Skill Level: Management
Salary Range: $50,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
ALINA KRATOVA
2473 Grossmont College Dr Cell: 818-***-****
El Cajon, Ca, 92020 Email: **********@********.***
Professional with solid record of accomplishments in designing and implementation large-scale, complex and high-profile business improvements and transformational projects. The broad business skills, providing best in class project outcomes, are complemented by innovative and creative methods of driving beneficial change.
Desired functional areas Public Relations, Event Management, International Relations, Business Development and Transformation Management
Core competences
Analytical and -out of the box- thinking
Successful and diverse background
Cross-functional Leadership Business improvement and transformation management skills
Highly entrepreneurial and innovative personality
Very motivated with the ability to motivate others Ability to deal at the highest federal and international level, as well as with all levels of personnel within every functional area of any organization
References are available upon request, including the level of International Donors (World Bank/IFC), CEO of Business International Corporations, as well as within the Government of Russian Federation.
Work experience
April 2012 - currently
Independent PR consultant San-Diego, California
Projects
Iyengar Yoga Conference (www.iyengarmay2013.com)
Promotion Concept Development -A picture speaks 1,000 words-
Website design and partial execution
YouTube channeling - scenario development for making videotestimonials from the current Iyengar Yoga student on their benefits of yoga
Interconnection of the Site, YouTube and other resources to globally promote the conference
International promotion - developing promotional materials in other languages, on and off-line promotion of them
Real Estate Agency VIP Dinner
Organizing VIP Dinner for 100 people: food and beverages, transportation, entertainment
Guests Database creation, invitation and customer service at the event
After-party follow-up
Sygnet Theatre 2013 Gala
Event concept development to optimize the fundraising efforts
Organizing Annual Fundraiser Benefit at the Cosmopolitan Hotel
Organizing live and silent Auction
Monitoring overall clients satisfaction during the event
After event follow-up: gratitude letters to the partners and sponsors, as well as to the participants
2001 - 2012
Project Director -Centre of Strategic Analysis- (COSA),
Public Relation firm, Moscow
Full range of PR and GR services:
Strategic communications programs: design and execution
Analytical surveys of industries (local and international): aviation, ship-building, airplane engine design and production, TV network market
Media relations Press monitoring
Reputation management
Crisis management
Event management
Election facilitation
Fundraising
Key Clients and Achievements:
S - International Aviation and Space Salon, Moscow Region
Served MAKS in 2001, 2003, 2005, 2007, 2009, 2011
Design and delivery of the Promotion Campaign, attracting 500,000 attendants every year
Delivery, including personal facilitation, of the 40 scientific conferences, 30 round tables and 35 workshops on the crucial issues for the CEO of the avia and space corporations, chief designers and leading scientists from more than 40 countries
Media relations - attracting more than 3,000 mass media representatives from all over the world every year to cover the event; press monitoring
Delivery of 60 press-briefings and press-conferences
Evaluation of the effectiveness of the event, including providing recommendations on the effectiveness increase
Defense enterprise - Plant -Salut-, Moscow ( National leader in Engine design and production for military and civil aviation, 17.000 employers). From 2001-2010, COSA operated as outsourcing PR/GR Department for the Plant Salut (Client).
Serve as a company advocate for policies to support business goals
Build and maintain relationships with legislators and government officials. Develop opportunities for meeting with elected and appointed state officials
Monitoring relevant legislation and initiating its update in the interest of the Client, including the retention of state form of property of the plant
Delivery of VIP visits to the plant to support the strategy: the President of the Russian Federation, The Minister of the Defense, Leaders of the Russian and International business Corporations, etc.
Design and execution of PR strategic campaign as well as every day contacts with federal, regional and international media on behalf of the Client
Concept development, supervision of set up and promotional design of the Client booth at the International Exhibitions (Farnborough - London, Le Bourge - Paris). Designed Client Product presentations for new and existing foreign and local customers
Design Bureau, Ramenskoe, Moscow Region (National Leader for Avionics design and production for military aviation and ship-building)
From 2001-2011, COSA operated as outsourcing PR/GR Department for the Bureau.
Facilitation of the process of uniting 19 design bureau and plants all over Russia to create Holding -Avionics-, PR coverage of this process
Identification of strategic partnership and alliances to pursue new business opportunities, including establishing Russian-Switzerland joint venture to market internationally the Clients products
Design and execution of charitable projects on behalf of the Client (budget 1,000,000 USD)
Design and delivery of the management training courses to the staff (60 people)
Reputation management in the process of shifting from one CEO to another
Other Clients of COSA
Ship-building industry - Joint Ship-Building Corporation
Banks and Insurance - -ASTO Guarantee- Insurance company
Media - TNT and STS TV channels Educational establishments - Moscow Energy University
Russian Federation State Bodies - Public Chamber of RF
Regional Administrations
Deputy Prime-Minister
1997 - 2000
Institutional Development Coordinator International Finance Corporation (IFC)
Land Privatization Unit
Moscow
Provision of services (personally and contracting) to the Russian Federation entities, established to institutionalize the project development: responsible for Strategic planning, Marketing, PR/GR within the 6 core regions in Russia, involved in the project. Training of personnel (total 350 people)
1995 - 1997
Project Coordinator *British Know-How Fund Project
Moscow
(*The Know-How Fund Project was a program of the British Government that assisted former Soviet block in the transition to free market democracies)
Co-ordination of design, delivery and evaluation of the technical assistance program, report writing to donors and report presentation in London. Served as a liaison between the funding bodies and the Russian Federation Ministries, involved in the project to develop cooperative synergies in order to optimize project outcomes.
Previous work experience will be provided upon request.
Education
Master Degree in Foreign Languages, State Pedagogical University, Russia 1988
Degree in Administration, Royal Society of Art - UK Examination Board 1998
Numerous courses in top management skills throughout career, including Open World program study- tour in 2011 to the US (the US Congress initiative to extend international co-operation).
Currently in the process of getting the Professional Certificate from SDSU in Meeting and Event Planning
Certificate in Hospitality Management, Russia 1988
Training experience
Course in Public Relation for the state executives (500 people) - designed and delivered in the Academy of Civil Service, RF
Management skills courses (Presentation skills, Negotiation skills, Time management skills, Report writing etc) - adapted and delivered to the staff (350 people) in the World Bank project
Languages
Russian - native, English - fluent, German - basics