Marketing Management
Resume:
Dr. O. C. Ferrell
The Robert O. Anderson
School and Graduate School of Management
MSC05 3090
Albuquerque, NM 87131
*********@***.***.***
Phone: 505-***-****
Web Sites:
http://www.ocferrell.com
http://www.e-businessethics.com
http://danielsethics.mgt.unm.edu
Office Address: The Robert O. Anderson Schools of Management
University of New Mexico
Albuquerque, NM 87131
EDUCATIONAL BACKGROUND
Ph.D. Marketing, Louisiana State University
M.B.A. Marketing Concentration, Florida State University
B.A. Sociology, Florida State University
MEMBERSHIPS
Marketing Management Association, 1972-2010,
International
Academy of Marketing Science, 1971-2010, International
American Marketing Association, 1966-2010, National
Society for Marketing Advances, 1966-2010, National
ACADEMIC EMPLOYMENT
2010-Present, Bill Daniels Professor of Business Ethics,
Anderson School of Management, University of New Mexico
2006-Present, Professor of Marketing and Creative
Enterprise Scholar, Anderson Schools of Management, University of New
Mexico
2005-2006 Bill Daniels Distinguished Professor of
Business Ethics, University of Wyoming
2000-2005, Chair, Department of Marketing, Colorado
State University
Ehrhardt, Keefe, Steiner, and Hottman, P.C. Professor of Business
Administration
Co-Director: Center for Business Ethics and Social Issues
1998-2000 Professor of Marketing, Colorado State
University\
1997-2006 Professor, Masters in Marketing, Thammassat
University, Bangkok Thailand
Competitive Marketing Strategies course
1989-1998 Distinguished Professor of Marketing and
Business Ethics, University of Memphis
1996-1997 Distinguished Visiting Professor of Marketing
and Director of Graduate Studies in Business, University of Tampa
1993-1995 Interim Dean, Fogelman College of Business and
Economics, University of Memphis
Summer Visiting Scholar, Queen's University, Kingston,
Ontario, Canada 1990, 1995
1988-1989 Professor of Marketing, Texas A&M University -
College Station
1988-1989 Visiting Professor of Marketing, University of
Michigan - Ann Arbor
1986, Summer Visiting Professor of Marketing, University
of Hannover - Hannover, Germany
1982-1988 Associate Professor of Marketing, Texas A&M
University- College Station
1979-1982 Professor of Marketing, Illinois State
University
1978, SummerVisiting Professor of Marketing,
University of Wisconsin-Madison
1974-1978 Associate Professor of Marketing, Illinois
State University-Normal
1971-1974 Assistant Professor of Marketing, Southern
Illinois University-Edwardsville
PROFESSIONAL ACADEMIC SERVICE
Program Co-Chair and speaker,
Bill Daniels Teaching Business Ethics Boot Camp, Albuquerque, NM;
October 2010.
Program Co-Chair and speaker,
Bill Daniels Teaching Business Ethics Workshop, Santa Fe, NM; May 2010.
Vice President of
Publications, Academy of Marketing Science, 2007-Present.
Track Chair, Society for
Marketing Advances, Annual Conference, St. Petersburg, FL, November
2008.
Track Chair, Academy of
Marketing Science, Annual Conference, Vancouver, BC, May 2008.
Track Chair, Marketing
Management Association, Annual Conference, Chicago, IL, April 2008.
Track Co-Chair, American Marketing Association, Winter
Educators Conference, Instructional Innovation in Marketing Education,
2005
Track Co-Chair, Annual Conference of the Academy of Marketing Science,
Ethics, Trust, Responsibility, and Public Policy, 2004
Chairman, American Marketing Association, Code of Ethics Committee,
2003-2004
Academy of Marketing Science, Board of Governors,
2000-2006
American Marketing Association, Certification Advisory
Committee, 1999-2000
Co-Chair, Academy of Marketing Science Annual
Conference, 1999
Co-Chair, American Marketing Association International
Conference, Vienna, Austria, 1998
President, Academic Council, American Marketing
Association, 1996-97
Vice-President of Marketing Education and American
Marketing Association Board of Directors, 1995-97
Chairman, Code of Ethics for Internet Marketing
Committee, American Marketing Association, 1996
Track Chairman, Academy of Marketing Science, Teaching
and Educational Technology, 1997
Track Chairman, Southwestern Marketing Association,
Special Sessions, 1997
Track Chairman, Southern Marketing Association, Special
Sessions, Workshops and Tutorials, 1996
Chairman, Ethics in Business Pre-Conference, Allied
Southern Business, 1996
Chairman, Southwestern Marketing Association Doctoral
Colloquium, 1994 and 1995
Track Chairman, Southwestern Marketing Association,
Marketing Ethics/International Marketing, 1994
Track Chairman, Southwestern Marketing Association,
Marketing Management, 1991
Sales & Marketing Executives Institute, Board of
Trustees, 1990-98
Board of Directors, Midwest Marketing Association,
1987-90
Chairman, American Marketing Association Committee on
Marketing Ethics, 1986-88
American Marketing Association Task Force on Marketing
Ethics, 1985-86
Vice-President, Membership, Southern Marketing
Association, 1983-84
Track Chairman, Southern Marketing Association, Theory
and Macromarketing, 1983
Track Chairman, American Marketing Association
Educators' Conference, Marketing Education, 1983
Co-editor, American Marketing Association Educators'
Conference Proceedings, 1983
First editor of the American Marketing Association's
Marketing Educator, 1981-83
President-Elect, Central Illinois Chapter, American
Marketing Association, 1981-82
Director of the 1981 American Marketing Association
Education Division Survey of Members American Marketing Association
Marketing Education Council, 1980-82
Track Chairman, Southern Marketing Association, Theory
and Macromarketing, 1980
Pioneered the development of the first American
Marketing Association conference on marketing theory and was co-chairman
of the first conference in Phoenix, Arizona, 1979. The annual conference
is now called the AMA Winter Educators' Conference
Co-editor, American Marketing Association Theory
Conference Proceeding, 1979
COMMUNITY SERVICE
Fulfill the expectations and
grant initiatives outlined in 2010-2015 $1.25 million Daniels Fund grant
for the Bill Daniels Teaching Business Ethics initiative in New Mexico
and support the four-state consortium.
Established the Bill Daniels
Ethical Entrepreneurship Award in collaboration with the Samaritan s
Counseling Center; the first award winner will be announced at NM
Business Ethics Awards, May 2011.
Met with Better
Business Bureau in Fort Collins
for an all-day meeting to work with UNCO, UW, and CSU to assist them in
expanding their partnership in business ethics with area schools,
February 2, 2010.
Prepared and presented 2-3
hour ethics training programs for ACCION New Mexico small business
members, Albuquerque, NM, Spring 2010.
Invited Speaker, Development Santa Fe, Ethics Kirtland Air Force
Base, Albuquerque, Fall 2009.
Chair, Mountain States Better Business Bureau Ethics
Awards Selection Committee, 1999-2006
Judge, "Tampa Bay Area Marketer of the Year Awards,"
1997
Junior Achievement, Memphis Advisory Board, 1993-1995
United Way of Greater Memphis, Campaign Cabinet, 1993
Judge, The Business Journal of Upper East Tennessee
and Southwest Virginia, "Business of the Year" and "Executive of
the Year," 1994
Judge, Memphis Business Journal, "Small
Business Awards," 1993-94
CURRENT EDITORIAL BOARDS AND REVIEWER FOR ACADEMIC JOURNALS
Section Editor, Marketing Ethics & Social Issues,
Journal of Macromarketing
Editorial Board, Journal of Business Ethics
Editorial Board, AMS Review
Editorial Board, Journal of Marketing Education
Editorial Board, Journal of the Academy of Marketing
Science
Editorial Board, Journal of Strategic Marketing
Editorial Board, Journal of Marketing Management
Editorial Board, Marketing Education Review
Ad Hoc Reviewer, Journal of the Academy of Marketing
Science
Ad Hoc Reviewer, Journal of Marketing
Ad Hoc Reviewer, Journal of Marketing Research
PAST EDITORIAL BOARDS FOR ACADEMIC JOURNALS
Editorial Board, Journal of Business Communication
Editorial Board, Journal of Health Care Marketing
UNIVERSITY OF NEW MEXICO SERVICE, 2006-Present
Committee Member, Dean Search Committee, Anderson School of
Management, 2008-2009.
Chaired Committee for Marketing Faculty position, 2008.
Search Committee for Leadership position (DOS), 2007-2008.
Search Committee for Business Ethics position (DOS), 2006-2007.
COLORADO STATE UNIVERSITY SERVICE, 1998 - 2005
Committee Member, Dean Search Committee, College of
Business
Editor & Developed, E-Center for Business Ethics
(http://e-businessethics.com)
Committee Member, Faculty Workload Policy Document
Department Tenure & Promotion Committee
Chair, Associate Dean for Research Search Committee
Chair, Associate Dean for Academic Program Search
Committee
UNIVERSITY OF MEMPHIS SERVICE, 1989 - 1998
Chair, University Ethical Practices Committee
College International Business Committee
Graduate Curriculum Committee
Doctoral Student Screening Committee
Department Liaisons to the Advisory Board
Director of Marketing Ph.D. Program
Chairperson, Task Force on Alternative Curriculum Models
Chairperson, Task Force on Teaching Effectiveness
College Promotion and Tenure Committee
Department Promotion and Tenure Committee
Fourth Business Ethics Symposium: Building Global Legal
and Ethical Compliance Programs: An Integrity Blueprint for Managers,
1998
Third Business Ethics Symposium: Legal & Ethical
Compliance, 1994
Second Business Ethics Symposium: Corporate
Implementation of Business Ethics, 1993
First Business Ethics Symposium: Regional Symposium on
Teaching Business Ethics, 1992
UNIVERSITY OF NEW MEXICO TEACHING, 2006-Present
Special Topics: Marketing & Society594
International Marketing 483
International Marketing 583
COLORADO STATE UNIVERSITY TEACHING, 1998-2003
Marketing Management & Strategy BK479
Marketing Principles BK300
First-Year Seminar in Business BGCC192
Ethics & Social Responsibility BK492
Social & Regulatory Issues in Business BG660 (EMBA)
UNIVERSITY OF MEMPHIS TEACHING, 1989-1996
Multinational Marketing
Marketing Fundamentals
Strategic Marketing
Advanced Marketing Mgmt. (Ph.D.)
Marketing (EMBA)
Strategic Intl. Marketing
Ethical/Environmental Issues
Theory Constr./Evaluation (Ph.D.)
Business Ethics 7238 (EMBA)
Market Driven Quality (MBA)
CHAIR, Ph.D. DISSERTATIONS
1. Phylis Mansfield, "Maintaining Consumer
Relationships: An Analysis of Perceptions of Justice and Consumer
Actions in a Problem Resolution Procedure," University of Memphis, 1997.
(Penn State University, Erie)
2. Isabelle Maignan,
"Antecedents and Benefits of Corporate Citizenship: A Comparison of U.S.
and French Businesses," University of Memphis, 1997. (ING Banks, V.P. of
Social Responsibility)
3. Bryan Anthony Lukas, "An Analysis of the
Relationships Among Strategic Type, Market Orientation, and New Product
Development," University of Memphis, 1996. (University of Melbourne)
4. Terry Wayne Loe, "The Role of Ethical Climate in
Developing Trust, Market Orientation, and Commitment to Quality,"
University of Memphis, 1996. (Kennesaw University)
5. G. Tomas M. Hult, "An International Organizational
Learning Study of the Internal Marketing System," University of Memphis,
1995. (Michigan State University)
6. Bruce D. Keillor, "An Investigation of Firm-Level
Political Strategies in the Global Marketplace," University of Memphis,
1994 (co-chair). (University of Akron)
7. Mary Susan Kennedy, "The Determinants and Impact of
Consumer Trust in Buyer-Seller Relationships," University of Memphis,
1994. (Columbia College)
8. Judith A. Wiles, "Socialization and Interpersonal
Influences on the Ethical Decision Making Climate in Service
Organizations," University of Memphis, 1993. (Southeast Missouri State
University)
9. Michael D. Hartline, "The Socialization of
Customer-Contact Employees in Service Organizations: Effects on Employee
Behaviors and Service Quality Outcomes," University of Memphis, 1993.
(Florida State University)
10. Debbie M. Thorne, "A Social Network Analysis of
Perceptions of Ethical Climate and Ethical Behaviors in Marketing
Organizations Work Groups: A Multimethod Perspective," University of
Memphis, 1993. (Texas State University)
11. Margaret Cunningham, "Walking the Thin White Line: A
Role Conflict Model of Ethical Decision Making Behavior in the Marketing
Research Process," Texas A&M University, 1991. (Queens University,
Kingston, Ontario)
12. Neil Herndon, "Commitment, Satisfaction and
Turnover: The Impact of Individual Moral Structures When Exposed to a
Conflicting or Matching Organizational Sales Culture," Texas A&M
University, 1991.
13. John P. Fraedrich, "Philosophy Type Interaction in
the Ethical Decision Making Process of Retailers," Texas A&M University,
1988. (Southern Illinois University,Carbondale)
AWARDS
Macromarketing Society, Lifetime Achievement Award, presented at the 35th
annual conference, June 2010.
Award for
Excellence in Doctoral Education, Southeast Marketing Symposium, 2010.
Innovator in Marketing Education, lifetime
achievement award presented by the Marketing Management Association for
the development of articles, teaching materials, and contributions to
marketing knowledge, Spring 2001.
O.C. Ferrell Best Paper Award, an endowed award
presented in recognition of lifelong commitment to marketing education
and research by the Association of Collegiate Marketing Educators at the
Southwestern Federation of Administrative Disciplines (SWFAD)
conference, Spring 2001.
Charles Falk Award for Outstanding Service as a
member of the Board of Directors, Illinois Business Hall of Fame, 1982.
HONORS AND RECOGNITION
Distinguished Fellow, Academy of Marketing Science,
2008.
Creative Enterprise Scholar, Anderson Schools of
Management, University of New Mexico 2006-2007.
Bill Daniels
Distinguished Professor of Business Ethics 2005-2006, University of
Wyoming, assisted in raising over $3.625 million for professorship.
Ehrhardt, Keefe, Steiner, and Hottman, P.C. Professor of
Business Administration, College of Business Faculty Fellowship, Awarded
September 14, 2004.
Colorado State University, College of Business,
Excellence in Research, 2003/2004.
"O.C. Ferrell Best Paper Award." Endowed award presented
by the Association of Collegiate Marketing Educators at the Southwestern
Federation of Administrative Disciplines (SWFAD) conference, New
Orleans, Spring 2001. Recognition of lifelong commitment to marketing
education and research.
"Innovator in Marketing Education." Lifetime achievement
award presented by the Marketing Management Association for the
development of articles, teaching materials and contributions to
marketing knowledge, Spring 2001.
Best Empirical Article Award-1997, University of
Memphis, Fogelman College of Business and Economics, for "The Management
of Customer-Contact Employees in Service Firms: An Empirical
Investigation," 60, Journal of Marketing (October 1996).
Research Fellow, Center for Ethics, University of Tampa,
1997
Fellow, Southern Marketing Association, 1996
Fellow, Southwestern Marketing Association, 1996
American Marketing Association Best Paper Award,
Co-author of best paper in SIG Track, 1995 Summer Educators meeting.
American Marketing Association Best Paper Award,
Co-author of best paper in Public Policy Track, 1994 Summer Educators
meeting.
Fogelman College of Business and Economics Merit of
Excellence Award in recognition of superior academic performance in the
areas of teaching, research and service for the 1989-90 academic year.
Overall Best Paper, Academy of Marketing Science Annual
Conference, 1988.
Distinguished Lecturer, "Ethical Decision Making in
Business." Second Annual Michael X. St. Martin Distinguished Lecturer
Series, Nichols State University, Thibodaux, Louisiana, 1985.
Charles Falk Award for Outstanding Service as a member
of the Board of Directors, Illinois Business Hall of Fame, 1982.
Outstanding Research Award, Department of Marketing and
Management, Illinois State University, 1979 and 1980.
Special Merit Award "Marketing an Educational Product."
Central Illinois Chapter of the American Marketing Association, 1978.
EXPERT WITNESS AND CONSULTANT IN LEGAL CASES
General Steel Corporation; contracted to develop ethical compliance
program and serve as expert witness in dealing with complaints from the
Colorado Attorney General s office related to the Colorado Consumer
Protection Act, 2003-2004; testified in trial October 2004.
Amway Corporation vs. Holcomb Healthcare; served as expert witness in
arbitration, November 2003-October 2004.
Ethical compliance consultant for Gary M. Riebschlager & Associates
(Houston, TX), Cornerstone Apartments case, 1995.
Business ethics expert witness for the Bausch & Lomb Class Action
Group, 1995-96.
Ethical compliance consultant for Lieff, Cabraser, & Heimann (San
Francisco, CA), 1994-95. Related to Bausch & Lomb Class Action Group.
Ethical compliance consultant for O'Quinn, Kerensky,
McAninch & Riebschlager (Houston, TX), BizMart Case,1992.
BUSINESS AND PROFESSIONAL DEVELOPMENT PROGRAMS
Business Ethics and Compliance Programs
Editor of a website clearinghouse of business ethics resources for
students, faculty and professionals throughout the world,
http://www.e-businessethics.com
Business Ethics Certificate program, a ten-week online business
ethics course for managers and educators, Anderson School of Management,
Center for Management Development, 2006-Present.
Editor of a website to support the business ethics certificate
program and provide podcast for the course at
www.e-businessethics.net
Ethics in Business: Lessons Learned from the
Global Financial Crisis, Presentation to Ward Hickey s Finance class,
April 29, 2010.
Two Evening Business Ethics Presentations/Lab for
ACCION small business clients (sponsored by CITI), Albuquerque, April 20
and 27, 2010.
Business Ethics: History, Theory & Future
Research, presentation to Kennesaw State University DBA students, April
17, 2010.
Ethics in Business: History, Approaches,
Challenges, & Current Practices, presentation to Kennesaw State
University DBA students, April 17, 2010.
Tools and Techniques to Enhance Critical Thinking
Skills, presentation to faculty across campus at Lamar
University-Beaumont, TX, April 16, 2010.
Using Behavioral Simulations to Teach Graduate
Business Ethics, MBA Seminar and Lab at Lamar University-Beaumont, TX,
April 15, 2010.
Tools &
Techniques Supporting Critical Thinking in Business Ethics Education,
presentation to College of Business faculty at Lamar
University-Beaumont, TX, April 15, 2010.
Business
Ethics & The Global Financial Crisis: Lessons Learned, presentation to
undergraduate business faculty and students at Lamar
University-Beaumont, TX, April 15, 2010.
Business Ethics: What Your Mother Never Taught You, presentation to
Mary Margaret Rogers 722 class, April 2, 2010.
The
Consumer Ethics of Counterfeiting, Piracy & File Sharing, COUNTER
Conference, invited by EU to speak, March 24, 2010.
Introducing Difficult to Teach Subjects into
Introduction to Business, Texas Community College Association Annual
Meeting, Houston, TX, March 6, 2010.
Business Ethics and Public Policy Implications,
Dean Carruthers Graduate Seminar course at NMSU, February 26, 2010.
What Your Mother Never Taught You: Business
Ethics, presentation to university-wide group of faculty at NMSU,
February 26, 2010.
Business
Ethics: History, Theory & Future Research, presentation to NMSU
management and marketing doctoral students, February 25, 2010.
The
Importance of the Scholarship of Teaching, Winter AMA, New Orleans,
February 19-22, 2010.
Integrating Ethics into the Business Curriculum,
presentation to College of Business departments, St. Edwards University,
Austin, TX, November 2009.
Ethics in Business: History, Approaches, Challenges & Current
Practices, presentation to College of Business faculty at Texas State
University, San Marcos, TX, November 2009.
The Financial Crisis and Organizational Ethics,
MBA Seminar, Bethel University, Memphis, TN, October 2009.
Ethics in Business, presentation at Kirtland Air
Force Base, Albuquerque, NM, October 2009.
The
Importance of SoTL Work in Teaching Difficult Subjects, The Texas Tech
University Teaching Academy, 8th Annual John M. Burns Conference on the
Scholarship of Teaching and Learning, Lubbock, TX, October 2009.
Teaching
Organizational Ethics: Concepts and Approaches, The Texas Tech
University Teaching Academy, 8th Annual John M. Burns Conference on the
Scholarship of Teaching and Learning, Lubbock, TX, October 2009.
Business Ethics and the Global Financial Crisis,
Academy of Marketing Science, World Marketing Congress, Oslo, Norway,
July 2009.
The Role of Ethics in Management Education: A
Perfect Storm, Southwestern Business Deans Association Annual Meeting,
Santa Fe, NM, June 2009.
Meet the Editors, Academy of Marketing
Science, Portland, OR, May 2009.
Integrating Ethics into the Business Curriculum,
Marketing Education Association Annual Meeting, Long Beach, CA, April
2009.
Assurance of Learning (AOL) for Ethics, Social
Responsibility, and Professionalism: Ideas for Goals, Curriculum,
Pedagogy, and Assessment, Marketing Management Association,
Chicago, IL, March 2009.
Business Ethics, Marketing Strategy, and the Global Financial Crisis,
presentations to Masters in Marketing students, Thammasat University,
Bangkok, Thailand, February 2009.
The Role of Ethics in the Global Financial Crisis, presentation
to UNM constituents, Las Campanas, Santa Fe, NM (organized by Ernest
Rodriguez Naaz), Santa Fe, NM, February 2009.
Understanding Ethics Misconduct in the Current
Financial Crisis, Texas Community College Teachers
Association, Austin, TX, February, 2009.
Integrating Ethics into the Business Curriculum,
presentation to College of Business, St. Edwards University, Austin, TX,
2009.
Marketing Strategy and Planning,
Deborah Cohen s nutrition class, University of New Mexico, Albuquerque,
NM, 2008. Co-author: Linda Ferrell
Business Ethics: Critical Investment in a Down
Economy, Dr. Earl H. Hess Memorial Lecture on Ethics,
ACIL-American Council of Independent Laboratories National Conference,
Albuquerque, New Mexico, 2008. Co-author: Linda Ferrell.
Use of Behavioral Simulations in Business Ethics
Training, St. Francis College, Joliet, IL, 2008. Co-author:
Linda Ferrell.
Ethics in the Workplace &
Beyond, Agriculture Future of America: Leaders Conference, Kansas City,
MO, November 2008.
Importance of Business
Ethics in Creating Success, Illinois State University, October 2008.
Green Marketing, Joliet,
IL, Business community, October 2008.
Importance of Business
Ethics in Creating Success, St Francis College, Joliet, IL, October
2008.
Managing Integrity in
Business, Rollins College, Winter Park, FL, MBA students, September
2008.
A Framework for Integrating
Business Ethics into a COB Curriculum, University of Colorado-Colorado
Springs, presentation to Dean and Faculty, September 2008.
Green Marketing, University
of Colorado-Colorado Springs, presentation to faculty and students,
September 2008.
Green Marketing, CONMETAS
Congreso de Mercadeo y Ventas, Costa Rica, Central America, August 2008.
Green Marketing & Tourism,
presentation to Costa Rica Tourism Association, Costa Rica, Central
America, August 2008.
Competitive Marketing
Strategies & Environmentalism, presentation arranged by Cengage
Publishing to marketing faculty from Central America, August 2008.
Preventing Future Ethical
Misconduct Disasters, and Ethics and Social Responsibility, to TNT
Corporation, Amsterdam, Netherlands, July 2008.
Ethics and Social Responsibility, TNT Corporation,
Amsterdam, Netherlands, July 2008.
Marketing Strategy,
presentation to Bethel College MBA students, Jackson, TN, July 2008.
UNM Building Managerial
Excellence Certificate Program-Organizational Ethics, for UNM
Management Development Center, April 2008.
Conversations with Ken Lay:
Lessons Learned from Enron, UNM Anderson School of Management Dean s
Lecture Series, April 2008.
Innovations in Marketing
Education, Principles of Marketing National Workshop, Naples, FL, March
2008.
Meeting with the Daniels Fund
to present and discuss issues associated with branding a four-state
business ethics initiatives under the Bill Daniels name. Addressed
values versus principles, elements for consideration of schools as
partners, etc. Daniels Fund offices, Cherry Creek, CO, November 2007.
Boston College MBA Ethics
Days, six hours of lecture and experiential activities with Boston
College MBA students, Boston, MA, October 2007.
Customer Centric Marketing,
National Cattleman s Beef Association, national training meeting,
Albuquerque, NM, October 2007.
The Interface Between
Non-Business, Corporate Ethics, and Compliance Programs: An Opportunity
for Collaboration, invited presentation to the Ethics and Compliance
Officer Association National Meeting, Los Angeles, CA, September 2007.
A Dialogue for Marketing
Ethics: the Emerging Issue of Data Mining and Integrating Ethics into
the Curriculum, invited special session at the Annual American
Marketing Association Meeting, Washington, D.C., August 2007.
Conversations with Ken Lay:
Enron 1 Year Later, AACSB International invited presentation, Atlanta,
GA, July 2007.
Florida Department of
Revenue: Ethics Training, 2 days of training for DOR managers,
Orlando, FL, June 2007.
Managing Integrity in
Business: Winning Isn t Everything, How to Prevent, Manage, and
Survive a Business Ethics Crisis, and Professionalism in Business,
Presentations to the faculty, students and business community of
Millikin University, Decatur, IL, April 2007.
Putting the Pieces Together:
What Every College of Business Should Know About Business Ethics, and
Ethics in Business: The Role of Ethics Education presentations to
Baylor University, College of Business Faculty, Waco, TX, April 2007.
What Marketing Students Need
to Know About Business Ethics, presentation to marketing students at
Wichita State University as part of Business Week events, Wichita, KS,
March 2007.
Managing Global Business
Ethics Risks, Presentation to MBA class at Thammasat University,
Bangkok, Thailand, January 2007.
Managing Ethical Issues in
Business: Keys to Career Success, presentation to Alpha Kappa Psi
members at UNM, Albuquerque, NM, November 2006.
Ethical Misconduct
Disasters: The Role of Ethics Education, presentation to Texas Tech
University College of Business, November 2006.
Ethical Misconduct
Disasters: The Role of Ethics Education, presentation to Florida State
University College of Business, October 2006.
Lessons Learned from Past
Teaching Business Ethics Conference, AACSB International, Ethical
Leadership and Corporate Governance Conference, Washington, D.C., July
2006.
Experiential Exercise and
Resources for Teaching Business Ethics, Bentley College Business Ethics
Workshop, Waltham, MA, May 2006.
Global Business Ethics,
Wichita State University, Global Business Ethics Forum, Wichita, KS, May
2006.
Teaching Business Ethics:
What Your Mother Never Taught You, presentations to Community Colleges:
Northwest College (Powell, WY) and Sheridan College (Sheridan, WY),
March 2006.
March, 2006 Recent
Development in Business Ethics Education: AACSB Related Framework,
Marketing Management Association Annual Meeting, Chicago, IL.
Business Ethics: Frameworks,
Issues & Practice, presentation to two Financial Management classes at
the University of Wyoming, March 2006.
Business Ethics for
Engineers, presentation to Scott Morton s Senior Design Engineering
class, February 2006.
Business Ethics Workshop,
presented to AACSB International Staff, Tampa, FL, February 2006.
Teaching Business Ethics
Workshops: Experiential Activities in Teaching Business Ethics,
Chicago, IL, Boston, MA, and San Francisco, CA, February and March,
2006.
Current Developments in
Business Ethics, Thammasat University, Masters in Marketing Class,
Bangkok, Thailand, January 2006.
AACSB International Workshop on Business Ethics for
staff members, Tampa, FL, 2006.
Featured speaker and conference organizer, AACSB
International Ethics and Corporate Governance Conference, Washington
D.C. 2006.
Featured speaker, Marketing Ethics, Korean Academy
of Marketing Science, Seoul, Korea, 2006.
AACSB International Graduate Conference on
Leadership and Corporate Governance, Tampa, FL, 2005.
Co-chaired the AACSB Teaching Business Ethics Conferences, Boulder,
CO, 2004 and 2005.
AACSB International Graduate Conference on Leadership and Corporate
Governance (with Linda Ferrell). Tampa, FL 2005.
Co-Chaired the AACSB Teaching Business Ethics Conferences, Boulder,
Colorado, 2004 and 2005.
Teaching and Integrating Business Ethics, (with Linda Ferrell) AACSB
International, International Dean s Conference, Montreal, April 2004.
Developed and Hosted the Business Ethics Symposium, New Challenges
for Business Schools and Corporate Leaders, Denver, Colorado, October
30-31, 2003. Co-Chaired with Robert A. Peterson, The McCombs School of
Business at the University of Texas, Austin.
General Session Speaker and Roundtable Seminar "Business Ethics and
Corporate Governance," First National Association of Independent
Insurers Executive Roundtable Seminar, Las Vegas, NV, February 2003.
"Business and Social Responsibility: How to Improve Trust and
Confidence in Business," Western Association of Collegiate Schools of
Business (Dean's) Annual Meeting, Hawaii, October, 2002.
American Marketing Association Certification Advisory Group,
1999-2000.
Development of Certification in Business Ethics, Water Quality
Association Business Ethics Certification Project, 2000.
Legal and Ethical Perspectives in Business, Water Quality Association
National Conference, Indianapolis, 1996 and Albuquerque, 1997.
Responsible Organizations: Legal and Ethical Perspectives, Center for
Ethics, The University of Tampa, 1996.
National Bank of Commerce of Mississippi 1995 Issues Forum, "Legal
and Ethical Issues in Business," 1995.
National Association of Purchasing Managers, "Legal and Ethical
Issues," 1995.
Commonwealth Films (Boston, MA), video consultant for "The Sentence:
Business Ethics and Legal Compliance," 1992.
American Cemetery Association, "Sales Ethics," Summer, 1992.
Professional Selling Executive Training Program, "Sales Ethics,"
Fogelman Executive Development Center, Memphis State University,
(Memphis, Tennessee), 1989.
General Motors Corporation, Marketing Research Ethics Program for
Research Suppliers and Research Managers, (Detroit, Michigan), 1989.
Presentations on business ethics to approximately 50 universities,
companies, and civic groups over the last 10 years.
General Business
Training Program, U.S. Navy, Navy Fleet and Family Support Center
Global Marketing Program, Summer 2002.
Sigma Marketing Concepts, Inc., Orange Park, FL, Board of Directors,
1991-
Consulting Editor for marketing textbooks, Houghton Mifflin Company,
Boston, MA, 1992-94.
Central Illinois Light Company, Customer Service, Program for
Managers, Peoria, Illinois, 1990.
Texas Agricultural Extension Service, "Principles of Marketing,"
College Station, Texas, 1988.
Society of American Florists, Educational Session on the Principles
of Floral Marketing, Reno, Nevada, 1988.
Army and Air Force Exchange System, "Marketing Management Concepts
for Retailing," Center for Executive and Professional Development, Texas
A&M University, 1987-89.
Training Program, "Retailing Principles," Dallas Market Center,
Dallas, Texas, 1987-88.
"Strategic Marketing Planning," Central Illinois Chapter of the
American Marketing Association Symposium, Bloomington, Illinois, 1986.
Texas Forest Service, "Professional Training Program for Using
Marketing in Forest Management Systems," 1984.
Consultant to the President and Executive Director, Southern
Association of Colleges and Schools, 1984.
Consultant to the President, Mars Hill College, Mars Hill, North
Carolina, 1984.
Professional Development Program, Marketing Child Care Services, Iowa
State University, 1984.
National Training Program, "Marketing for Nonprofit Organizations,"
Dallas, Texas, 1984 (with Philip Kotler and Charles Lamb).
Environmental Purification Systems, Inc., New Orleans, Louisiana,
Marketing Research Study to
Determine Market Potential for Water Purification Systems, 1982-83.
Sigma Press, Ottawa, Illinois, Marketing consultant for desk top
calendar product line, 1981-83.
Co-founded American Business Cards Inc., St. Louis, Missouri,
1981-83. Today, the company has become Southwestern Graphics Inc. and
has over 75 employees.
Executive Training Programs "Marketing Management and Strategy,"
GROWMARK Inc., Bloomington, Illinois, 1980-82.
Professional Development Programs, "Marketing for Nonprofit
Organizations," University of Illinois Executive and Professional
Development Program, 1978-80.
PUBLICATIONS
Books
Business Ethics: Ethical Decision Making and
Cases, 8th ed. (Boston, MA: Houghton Mifflin Co., 2011).
Co-authors: John Fraedrich and Linda Ferrell.
Foundations
of Marketing,
4th ed.
(Mason, Ohio: South-Western Cengage Learning, 2011). Co-author: William
Pride.
Business &
Society: A Strategic Approach to Social Responsibility,
(Mason, Ohio: South-Western Cengage Learning, 2011). Co-authors: Linda
Ferrell and Debbie Thorne.
M-Book:
Introduction to Business,
2nd ed. (Burr Ridge, IL:
McGraw-Hill Irwin, 2011). Co-author: Linda Ferrell and Debbie Thorne.
Marketing
Strategy, (Mason, Ohio:
South-Western Cengage Learning, 2011). Co-author: M. Hartline.
Business in a Changing World, 7th
ed. (Burr Ridge, IL: McGraw Hill Companies, 2010). Co-Authors: Geoff
Hirt and Linda Ferrell.
Marketing: Concepts and Strategies, 15th ed.
(Boston, MA: Houghton Mifflin Company, 2010). Co-author: William Pride.
Business, 1st ed. (Burr Ridge,
IL: McGraw-Hill Companies, 2009). Co-authors: Geoff Hirt and Linda
Ferrell.
Essential Manager: Ethical
Business, 1st
ed. (Pearson-UK, 2009). Co-author Linda Ferrell.
Foundations of Marketing, 3rd ed.
(Boston, MA: Houghton Mifflin Company, 2009). Co-author: William Pride.
Business: A Changing World, 7th ed. (Burr Ridge,
IL: Irwin/McGraw-Hill, 2009). Co-authors: Geoffrey Hirt and Linda
Ferrell
M-Business, 1st ed. (Burr Ridge, IL: McGraw-Hill,
2009). Co-authors: Geoff Hirt and Linda Ferrell.
Business Ethics, 7th ed. (Boston, MA: Houghton
Mifflin Company, 2008). Co-authors: John Fraedrich and Linda Ferrell.
Business and Society, 3rd ed. (Boston:
Houghton-Mifflin Company, 2008). Co-authors: Debbie Thorne McAlister and
Linda Ferrell.
Marketing Strategy, 4th ed. (Mason, OH: Thomson
Publishing, 2008). Co-author: Michael Hartline.
Managing Risks for Corporate Integrity, (Mason, Ohio, Thomson
Higher Education 2006). Co-authors: Lynn Brewer and Robert Chandler.
Business Ethics: New Challenges for Business Schools and Corporate
Leaders, Editors: Robert A. Peterson and O.C. Ferrell, M.E.
Sharpe, Inc., 2005.
Marketing Concepts and Strategies, 4th European ed.,
(Boston/London: Houghton Mifflin Company, 2007). Co-authors: Sally Dibb,
Lyndon Simkin, and William Pride.
Integrity Management: A Guide to Legal and Ethical Issues in the
Marketplace (Tampa: The University of Tampa Press, 1998). Co-authors:
Debbie Thorne LeClair and John P. Fraedrich.
Marketing Concepts and Strategies, Canadian Edition, (Scarborough,
Ontario: International Thompson Publishing and Houghton Mifflin Company,
1998). Co-authors: William Pride, HF MacKenzie and Kim Snow.
Management: Comprehension, Analysis, and Application (Burr Ridge, IL:
Austen Press, 1995). Co-authors: Robert Gatewood and Robert Taylor.
Strategic Marketing Management (Cincinnati: South-Western Publishing
Co., 1994). Co-authors: George H. Lucas, Jr. and David J. Luck.
In Pursuit of Ethics (Smith Collins Company, 1991). Co-author: Gareth
Gardiner.
Marketing Strategy and Plans, 3rd ed. (Englewood Cliffs, N.J.:
Prentice-Hall, Inc., 1989). Co-authors: David J. Luck and George Lucas.
Marketing Cases, 3rd ed. (Boston: Houghton Mifflin Company, 1989).
Co-authors: William Pride and Mary Gilley.
Strategic Marketing for Non-Profit Organizations: Cases and Readings,
3rd ed. (Englewood Cliffs, M.J.: Prentice-Hall, Inc., 1987). Co-editors:
Philip Kotler and Charles Lamb.
Marketing: Contemporary Dimensions. 4th ed. (Boston: Houghton Mifflin
Company, 1985). Co-editors: Robert Robicheaux and William Pride.
Marketing for Non-Profit Organizations: Cases and Readings, (Englewood
Cliffs, N.J.: Prentice-Hall, Inc., 1983). Co-editors: Philip Kotler and
Charles Lamb.
Fundamentals of Marketing, (Boston: Houghton Mifflin Company. 1982).
Co-author: William Pride.
Conceptual and Theoretical Developments in Marketing, (Chicago: American
Marketing Association, 1979). Co-editors: Steve Brown and Charles Lamb.
Public Policy Issues in Marketing, (Lexington, MA: D.C. Heath and
Company, 1975). Co-editor: Raymond LaGarce
The Responsibility and
Accountability of CEOs: The Last Interview with Ken Lay,
Journal of Business Ethics, forthcoming.Co-author: Linda Ferrell.
Market Oriented
Sustainability: A Conceptual Framework and Propositions,
Journal of the Academy of
Marketing Science, forthcoming. Co-authors: Victoria Crittenden,
William Crittenden, Linda Ferrell and Christopher Pinney.
An Assessment of the Use
of Technology in the Direct Selling Industry, (2010) Journal of
Personal Selling & Sales Management,
Vol. 29,# 1, pp. 93-96. Co-authors:
Linda Ferrell and Tracy Gonzalez- Pardon.
Market Orientation to
Stakeholder Orientation, (2010) Journal of Public Policy &
Marketing, Vol. 30, #2, pp. 157-166. Co-authors: T.
Hult, I. Maignon & T. Gonzales Padron.
The Future of Business
Ethics, (2009) Business Ethics Through Time and Across Contexts,
Editors: Goran Svensson and Greg Wood, Studentlitteratur Publishing. Co-author:
Linda Ferrell.
Historical
Developments of Business Ethics: Then to Now, and The Future of
Business Ethics, (2009) Business Ethics Through Time and Across Contexts, Editors: Goran
Svensson and Greg Wood, Studentlitteratur Publishing. Co-author: Linda
Ferrell.
An Enterprise-Wide
Strategic Approach to Sales Ethics, (2009) Journal of Strategic
Marketing, Vol. 17, Iss. 3 and 4,
pp. 257-270. Co-author Linda Ferrell.
A Decision
Making Framework for Business Ethics Education, (2008)
Advancing Business Ethics
Education, Series: Ethics in Practice. Editors: Diane L. Swanson and
Dann G. Fisher, Information Age Pub. Inc. Co-author: Linda Ferrell.
A
Macromarketing Ethics Framework: Stakeholder Orientation and
Distributive Justice, (2008) Journal of Macromarketing, March, Vol. 28, #1, pp. 24-32. Co-author:
Linda Ferrell.
A Framework for Personal Selling and Sales
Management Ethical Decision Making, (2007)
Journal of Personal Selling and
Sales Management, Fall, Volume 27, #4, pp. 291-299. Co-authors:
Linda Ferrell and Mark Johnston.
Consumer Fraud, Firestone Tire Company, and
Global Crossing (2007) for
Encyclopedia of Business, Ethics, and Society, Editor.
Thousand Oaks, CA: Sage Publications, (Robert W. Kolb, editor).
Co-author: Linda Ferrell
A Stakeholder Model for
Implementing Social Responsibility in Marketing, (2005)
European Journal of Marketing 39, pp. 966-967. Co-authors: Isabelle
Maignan and Linda Ferrell.
An Analysis of Federal Mail and Wire Fraud Cases Related to
Marketing, (2005) Journal of Business Research, 58, pp. 910-918.
Co-authors: William T. Neese and Linda Ferrell.
Business Ethics and Customer Stakeholders, (2004) The Academy of
Management Executive, 18(2), pp. 121-125.
Corporate Social Responsibility and Marketing: An Integrative
Framework, (2004) Journal of the Academy of Marketing Science,
32(1), pp. 3-19. Co-author: Isabelle Maignan.
Investigating the Relations Between Corporate Values and Practices
of Marketing Organizations and Internet Ethics, (2003) Journal of
Marketing Management 13(2), Fall. Co-authors: Victoria Bush, Linda
Ferrell, and Al Bush.
Conflicts of Interest Arising from the Prudent Investor Rule:
Ethical Implications for Over-the-Counter Derivative Securities, (2003)
Journal of Business Ethics, 47, pp. 165-173. Co-authors: John
Clark and Linda Ferrell.
Nature of Corporate Responsibilities: Perspectives from American,
French, and German Consumers, (2003) Journal of Business Research,
56(1), pp. 55-68. Co-author: Isabelle Maignan.
The Effects of Global Organizational Learning on Cycle Time
Performance, (2002) Journal of Business Research, 55(5),
377-387. Co-authors: G. Tomas M. Hult and Robert F. Hurley.
Assessing Instructional Technology in the Classroom, (2002)
Marketing Education Review, 12(3), pp. 19-24. Co-author: Linda
Ferrell.
Role of Ethical Leadership Organizational Performance, (2001)
Journal of Management Systems, 13, pp. 64-78. Co-author: Linda
Ferrell.
Corporate Citizenship as a Marketing Instrument: Concepts, Evidence,
and Research Directions, (2001) European Journal of Marketing,
35(3/4), pp. 457-484. Co-author: Isabelle Maignan.
Antecedents and benefits of corporate citizenship: An investigation
of French Businesses, (2001) Journal of Business Research, 51,
pp. 1-15. Co-author: Isabelle Maignan.
The Effect of Market Orientation on Product Innovation, (2000) Journal
of the Academy of Marketing Science, 28(2), pp. 239-247. Co-author:
Bryan A. Lukas.
Initiating Structure for Legal and Ethical Decisions in a Global
Sales Organization, (2000) Industrial Marketing Management
29(6), pp. 555-564. Co-authors: Thomas N. Ingram and Raymond W. LaForge.
Leadership and Relationship Commitment: A Focus on the
Supplier-Buyer-User Linkage, (2000) Industrial Marketing Management,
29(2), pp. 111-119. Co-authors: G. Thomas Hult, Robert F. Hurley and
Larry C. Giunipero.
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