Design Project

treySIMMONS Portfolio: www. simmonsstudio.com

Email: abqsug@r.postjobfree.com

Phone: [978] 335-6295

** ****** ******, ***** ********, MA 01982

Award-winning Creative Director with international experience and over 18 years in print, Web design, brand development, interactive

media and package design.

With experience ranging from 3D lenticular design to kiosk design, Trey Simmons has expertise in emerging technologies, project

management, and high ROI Web-based initiatives. Extensive experience in: Art Direction, Business Development, Brand Development,

Client Management, Focus Group Monitoring/Evaluation, Graphic Design, Marketing Strategy, Management, Project Development, User

Interface Design, User Experience and Testing, and Printing (specialty printing techniques: Hexachrome, Lenticular, and Stochastic).

Experience

Creative Director at BobVila.com September 2000 Present

As part of the incubation process at Viant I transitioned to BobVila.com as a founding partner and Creative Director in 2000. My role at

BobVila.com has been to manage and grow the Vila online presence and to guide the company through emerging technologies and

media. I was the primary advocate in reviving user generated content (UGC) on BobVila.com, which is now responsible for the majority of

traffic. This has increased unique visitors from 93K per month to over 2 million per month.

Global responsibilities include:

Online brand direction, conceptual design, new site features, information architecture (IA), skeleton/wireframing, user interface (UI), user

experience (UX), front-end production & project lead for development regarding new and updated features to BobVila.com.

Featured Projects:

- All site design, brand direction, UX, wireframing to implementation from 2000-present

- Techincal developer for Products & Services Showrooms program

- Lead role developing Toolbox, a custom CMS for articles, videos, images, showrooms, category management, and more

- Lead role in developing an internal banner advertising system responsible for delivering over 20 million

banner impressions a month

- Strategy, planning and execution of user registration, newsletters and UGC growth

- Responsible for photo shoots with Bob Vila

- Coordination between Sears ad agency and BobVila.com and brand unity, 2000-2007

- IA, UX, UI, project lead for Fix-it-For em and BBS sections, 2002

- Branding, IA, UX, UI, project lead for SmartBuys shopping affiliate program, 2003

- Brand development, UI, project lead for Real Estate section and Property Watch, 2003-present

- Strategy, planning and execution of contest and sweepstakes

- Video GUI and integration lead with EveryZing . Natural language speech to text conversion system, 2008

Awards :

- Forbes.com Best of the Web citation, 2001 - Adobe Customer Spotlight feature, 2002

- Macromedia Site of the Day award: Bob Vila Paint Designer Pro, 2002

Additional Design Projects at BobVila.com:

- Craftsman NASCAR Web Site - Ty Pennington Style Custom CMS

- Craftsman Custom CMS - Kenmore Online

- Ty Pennington Style Web Site and Online Branding - Craftsman Online Forum

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treySimmons Continued Portfolio: www.SimmonsStudio.com

Owner at SimmonsStudio.com April 2004 Present

- Amdocs Business Review quarterly publications

- Acadia: branding, print design, advertisements

- Thomas J. MacDonald pictorial hardcover book

- Over 25 unique Web solutions for Whoast, Inc.

- Cyclone Energy Web, brand, and print design solutions

- North Road Technologies Web, brand, and print design solutions

- GlaxoSmithKline Migrating to QIC Digipak Multimedia CD (print design, 3D modeling and renderings, voiceover)

- Blue Cross & Blue Shield kiosk designs (Face Off, Head Quarters)

- Thomas J. MacDonald online branding; producer of the Rough Cut Show, developed custom video player, custom CMS tool to

publish videos, multiple RSS Integration, and bulletin board

- Exhibit Point tradeshow management tool, assembly system, shipping and tracking, time management, and quotation

Creative Director for Amdocs Business Review March 2003 December 2006

Amdocs Business Review: a quarterly 36 page publication featuring articles focusing on the business development, industry trends and

experiences with customers within Amdocs.

- Responsibilities included design and standards, scheduling, production, presentations and approvals, printing, press checks

- Management included:

Setting time lines, scheduling and deadlines

Supervising Copy Editor, 4 writers/contributors, managing editor, proof reader

Corporate presentation of layout and design and obtaining approvals

Coordinating printer and distribution

- Strategic planning and execution

- Adhering to the current design style guide and corporate standards and providing a brand cohesion

- Provided digital assets to Admocs IT team to launch online editions

Creative Lead/Director at Viant March 2000 September 2000

- Managed/Led Design Team: BobVila.com/Sears $14 Million incubation project (April 2000 September 2000, Boston, MA)

- Strategic Team Member: BobVila.com/Sears incubation project

- Client Facing Role: BobVila.com/Sears incubation project

- Responsible for staffing creatives in Chicago, IL Office. 19 creatives in the Chicago Office.

- Managed multiple design teams (Chicago office with 12 direct reports and Boston office with 4 direct reports).

Art Director and Co-Owner at Studio Z September 1992 February 2000

- Creative Director, Brand Strategist, Information Architect & Business Developer

- HSV Citypages, community Web site; Astrotops (e-commerce); Borderwars, a Fox Network sports site acquired by Paul Allen

- SEO and Web market strategy to maintain clients in the Top 10

- Adobe Photoshop consultant to NASA imaging lab, 1992-1995

- GUI Web consultant to NASA

- Site UI and semiotics for db intranets for Tradebank International, Flint Energies Power Co., and CompuTaught online education

- Addy Award for design: Huntsville - A Timeless Portrait

- Featured in Digital Output magazine, February 1999: HiFi Color Techniques

- Game UI for entertainment site: Fiddleworms band

- National ads: ABCO furniture, Eagle Scaffolding

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treySimmons Continued Portfolio: www.SimmonsStudio.com

- Art Director/Designer for Executive Feedback national magazine

- Lenticular, POP displays: Kodak

- Creative for promo ads: Duracell, Nintendo

- Packaging: Coca Cola, Dow, McDonald s

- Developed 3D Stereogram posters, co-authored European bestseller, Magical Illusions

Graphic Lead at E.S. Robbins Corporation September 1991 September 1993

- Senior Graphic Designer for the R & D group

- Print design, package design, conceptual product design, marketing and communications support

- Implemented marketing strategy and developed brand identity for Pop-Tite collapsible bottles, revolutionary technology

acquired by Dow Chemical - Glad Division

- Facilitated national focus groups and directed design modifications based on research analysis

- Responsible for packaging design, labeling and aesthetic treatment, POP displays, and in-store marketing for specialized

plastic products

- Supervised presentation development, slide, video, and conferencing

- Kodak Photo CD Beta developer

- Produced graphical design treatments for trade show exhibits

- Co-Directed product demonstration video

- Design collaboration with international design companies (Group4 and Fitch Richardson)

Graphic Designer at Shoals magazine (DBA Lightning Graphics) January 1990 September 1991

- 48-page regional monthly publication

- Responsible for layout and design, ad development, pre-press, film output, and press check

Software/Hardware Skills

Adobe CS (Photoshop, Illustrator, InDesign, Flash, Device Central, Bridge, Premiere Pro, Acrobat, Dreamweaver, Fireworks & Acrobat Pro),

Apple Final Cut Pro, Apple Aperture, XML/XHTML/HTML, CSS, JS, Mac/PC platforms, Mobile development, Microsoft Office

Highlights

- Kodak Photo CD Beta Developer

- Adobe Photoshop consultant to NASA imaging lab, 1992-1995

- Case study for Adobe GoLive, 2002

- Beta tester for Adobe Strobe

Education

University of North Alabama BA, Fine Arts Program 1989 1993

References upon request.

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