Design Project
Resume:
SYWA SUNG
Suite ***
Burbank, CA
91504
Cell: +818-***-****
abqst6@r.postjobfree.com
www.sywa.net
Thank you for reviewing my web site and resume today. My experience encompasses a unique and in-depth combination of exten-
sive experience in Art Direction, project leadership and coordination, on-site supervision, attraction conceptual design & illustration,
detailed show sets, branding, graphic design, and computer modeling.
Most recently for over two years, I was Director of Project Design at MSI (a.k.a. Wyatt Design Group) in Pasadena. Significantly
while with MSI, I worked on-site at Thinkwell s office for 9 months as the Art Director for one of the Warner Bros. Theme Park, Abu
Dhabi s main E-Ticket attractions, and was lead designer/art director for two other attractions in the same Land. I was also involved
in the early stages of the winning scheme Thinkwell created for the park s signature attraction as a creative, I.P and story consultant.
.,
I was also Land Lead for Parque Festival Mexico, designing about 8 different rides, establishing the overall look of the land and a
variety of F&B exteriors, as well as facility planning and designing the facades for the park s Main Street.
In the Spring of 2001, I worked as a Visual Development Artist on director Brad Bird s two time Academy Award winning superhero
action adventure-comedy film The Incredibles at Pixar Animation Studios. This work consisted of designing multiple environmental
settings for exterior and interior scenes for use in the film as virtual sets, technology, props, and designs for the movie s nemesis - the
Omnidroid. This entailed comprehensive conceptual renderings, drawings, sketches, and computer modeling. In Spring 2003,
I completed work with Forrec Ltd. as a Senior Designer, providing lead exhibit concept design, and illustration for the 43,000 ft2
Space Navigation exhibit of Shanghai ScienceLand, the second phase of the Shanghai Science and Technology Museum located
in China. For Reich + Petch Design International, I conceptualized museum exhibit pitches including the Smithsonian Institution s
Ocean Hall.
While at The Hettema Group (formerly known as Phil Hettema & Associates) as Senior Designer, I was involved in creating designs
and illustrations for museum exhibits, environments, theme park attractions, and graphic design, most notably for The Russian
Jewish Museum and The National D-Day Museum. At Angel City Designs, I was Senior Designer working on brand marketing
events, movie premiers, and themed corporate projects. This included working on the 2004 Upfronts promotional annual events
for FOX Broadcasting and CBS Broadcasting respectively, and movie premier events for The Chronicles of Riddick and Spider-Man 2,
creating conceptual renderings and detailed set drawings of dimensional staging areas and displays and extensive graphic design.
Beginning the Fall of 2003, I served as Art Director at Wacky World Studios working on a variety of projects including designing and
supervising various phases of design and set drawings for Mariners, a 40,000 ft2 themed project, and a five storey themed tower
structure for Busch Gardens Tampa theme park. Regular duties included acting as liaison with clients, and supervising a design
department of 9 people.
During my three years with Sony Development, I served as a Senior Designer working directly with Trevor Bryant, Director of
Design and Senior V.P Creative for the design and development of projects within the urban entertainment center Metreon in
.
San Francisco for Citibank, M&M Mars, and EDS. As an designer for noted French graphic novelist Jean Giroud (aka Moebius)
Moebius Airtight Garage (ATG) in both Metreon and Sony s Mediage center in Tokyo, I made significant contributions to the
design of the attractions. Supervision, vendor and contractor supervision of sculptors, model builders, painters, and design admin-
istration of Cinnabar, Sunbelt Scenic, Jesler Enterprises, and Parsons Infrastructure and Technology Inc. personnel were important
functions of mine for the Mediage project. For Sony s Musik Box attraction at Sony s European headquarters in Berlin, Germany,
as well as Mediage, I provided initial design concepts for The Beatles Yellow Submarine Adventure simulator ride, and participated
in project development meetings aimed at creating overall masterplan project vision.
Prior to MSI, I was designing custom corporate exhibits and events at Button Group for entertainment and technology firms. This
involved daily project leadership, giving client pitches, daily direct communication and meetings with the client s marketing depart-
ments, domestic and overseas fabrication vendors, internal coordination, on-site supervision of assembly crews, conceptual design
& illustration, design intent CAD drawings, computer modeling, and extensive graphic design for numerous clients. There were
revenues of roughly $400K generated from my graphic designs alone. In 2000-1, I was a Senior Designer at the San Francisco head
office of Landor Associates, international brand consultants, in their Branded Environments group. This included duties in the area
of creating branded experiences for FedEx, VISA, Xerox, Rand McNally and British Petroleum. This work consisted of extensive con-
ceptual design, sketching, illustration, computer modeling, coordination and mentoring of junior staff.
Thank you for your consideration, and I look forward to hearing from you.
Best regards,
Sywa Sung
SYWA SUNG
1317 N. San Fernando Blvd.
Suite 386
Burbank, CA
91504
Cel.: +818-***-****
Tel.: +818.980.SYWA
abqst6@r.postjobfree.com
Career Summary
www.sywa.net
Art Director and Senior Designer with extensive experience in entertainment, architecture, and graphic
design. Skilled at problem solving through concept development, illustrative/graphic skills, architectural
design. This combination of skills results in the concept and execution of a superb product. Versatile
and innovative self-starter who works well with creative, marketing, and business teams. Advocate
for creative departments and their concepts at internal and external business meetings. Led design of
projects to take them successfully forward to completion. Significant successful experience in:
Art Direction, Design (Conceptual, Set, Illustration, and Graphic) and Architecture.
Entertainment Experience
MSI (a.k.a. Wyatt Design Group), Pasadena, CA April 2007- June 2009
Warner Bros. Theme Park, Abu Dhabi, UAE; Parque Festival Mexico, Guadalajara, Mexico
Director of Project Design
Land Lead for one of three lands, attraction design of 6 rides, themed architecture & facade design, facil-
ity planning; simultaneously Art Directed major E-ticket and two other attractions for Thinkwell attractions
team; Land design,; story, show, and intellectual property consultation on winning premier E-ticket scheme.
Button Group, Marina del Rey, CA September 2005-April 2007
NBC Universal; Variety; RFMD; Spansion; Glenayre; Critical Path, Global Locate
Senior Designer
Creation of Concept Designs and Concept Illustrations for custom trade show exhibits/stands, events, and
graphic designs for promotional and direct marketing campaigns; successful on-site Art Direction, fabrica-
tion and tear-down supervision, and client relations/support.
Phil Hettema & Associates, Pasadena, CA July 2004 - July 2005
Russian Jewish Museum, Moscow, Russia; National D-Day Museum, New Orleans, LA
Senior Designer
Creation of Concept Designs, Concept Illustrations, & Graphic Designs for museum competition entries/proposals
Angel City Design, Van Nuys, CA April-July 2004
CBS, UPN, FOX Broadcasting Upfronts, Spider-Man 2 & The Chonicles of Riddick Premiers
Senior Designer
Creation of Concept Designs and Concept Illustrations for live event marketing events.
Wacky World Studios, Tampa, Florida November 2003-March 2004
Busch Gardens Tampa Sculptural Icon/Tower, Mariners Church, Hillside, Day Springs
Art Supervisor / Art Director
Successfully organized and streamlined 9 person Art Department. Supervising 12 ongoing projects.
Reich + Petch Design International, Toronto, Ontario August-Septermber 2003
Oceans Hall, Smithsonian Institution, Washington, DC; Guang Dong Science Center, China
Exhibit Designer & Illustrator (Consultant)
Creation of Concept Designs and Concept Illustrations for highly themed museum competition entries/proposals.
FORREC, Toronto, Ontario April-July 2003
Shanghai ScienceLand, Shanghai, China; Teddy Bear s Pic-nic Dark Ride, Everland, Korea
Senior Architect (Consultant)
Creation of Concept Illustrations and Concept Architecture for themed Space Navigation attraction.
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Vertex Productions, Altadena, California July 2002
Islands Resort, Johnson Creek, Wisconsin; WonderWorks Studio, Canoga Park, CA
Set Designer & Show Designer
Creation of Design Development and Details drawing package for highly themed Carribean hotel resort.
Pixar Animation Studios, Emeryville, California February 2001 - May 2001
The Incredibles, superhero action-adventure comedy feature film (2004 release)
Visual Development Artist (Screen Credited) (Consultant)
Created comprehensive environmental, set, character renderings & designs in a variety of styles and hand ren-
dered mediums to computer modeling to help form the visual look and feel of the film.
The film was the top grossing film of 2004 and the top selling DVD of 2005 with over 17 million copies sold, and won
two Academy Awards include Best Animated Feature Film and 14 prestigious Annie Awards.
Sony Development, Burbank, California 1997-May 2000
MEDIAGE Urban Entertainment Center, Tokyo, Japan (1998-2000)
METREON A Sony Entertainment Center, San Francisco, California (1997-1999)
Art Director and Senior Show Designer
Attractions: Moebius Airtight Garage
Reprented Creative Design team in production, architectural, lighting, and business meetings in US and
Tokyo.
Art Directed Cinnabar and Sunbelt Scenic Studios Cinnabar and Sunbelt Scenic Studios fabrication and model
building teams in production of small and large scale conceptual design white model and full color show models.
Provided lead conceptual design, production design, and art direction of Jesler Enterprises craftsmen in
production and fabrication of Badlands 2-person simulator pods.
Producer and Design Coordinator for 5-month design development phase during crucial Mediage and
Sywa Sung
Metreon development/construction overlap.
Supervised production of over 100 architectural drawings by Parsons Infrastructure & Technology Group,
Inc. and Semba Corp. for 17,230 ft2 attraction.
Additional Experience
Branded Environments: Senior Designer, Landor Associates, San Francisco, CA, (May 2000 - January 2001)
Designing and illustrating key architectural concepts as Senior Architect within the Branded Environments group.
Creation of architectural and environmental prototype concepts for VISA, Rand McNally, Key Corp, Versata, BP, and
FedEx; involving rendered conceptual artwork and 3-D computer modeling; and directing junior design team mem-
bers. Participation in business development meetings providing input in the field of Entertainment to expand Landor s
portfolio of clients and services.
Urban Entertainment Center: Cosmic Zoom Machine, Royal Ontario Museum, Toronto, Canada (1996-7)
Working as key project team member in association with Development Design International, created con-
cept of initial project concept and theming direction, compilation of potential joint-venture partners, and
marketing strategy for re-development proposal. Project was chosen for short-list by museum and city
officials.
Ride-Film/Simulation: Space Time Safari, various USA sites (1996); Fiera Popular, Lisbon, Portugal (1996)
Working from SimEx-Iwerks Creative Director s brief, visualized and elaborated fully rendered color mar-
keting artwork. Successful design alternative comps led to a doubling of artwork commissioned.
Success of Space Time Safari illustrations led to new SimEx Inc. commission for architectural design draw-
ings of Lisbon project.
Architecture: Intern Architect, Paul Didur Architect Inc., Duncan S. Harvie Architect, Toronto, Canada
(1994-1997). Selected projects: Disney Television Animation Studio Toronto (proposal), Toronto s down-
town Media Entertainment/Sports Business Facility.
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Computer Knowledge
form-Z Photoshop Peak
Maya Painter M.Y.O.B. Accounting
VectorWorks Illustrator FileMaker Pro
AutoCAD InDesign Acrobat
SketchUp QuarkXPress iMovie
Stitcher Keynote iDVD
Poser PowerPoint Microsoft Office
Education
Digital Matte Painting, Gnomon School of Visual Effects, Los Angeles, California, 2002
Maya Fast Track Program, Gnomon School of Visual Effects, Los Angeles, California, 2002
Illustration Techniques, Associates in Art, Los Angeles, California, 1998
Bachelor of Architecture, University of Toronto, Toronto, Ontario, 1994
Advanced AutoCAD, Information Technology Design Centre, University of Toronto, Toronto, Ontario, 1994
Dipl me d tudes Coll giales, Pure & Applied Science, Vanier College, Montreal, Quebec, 1989
Professional Memberships
AIA Assoc., American Association of Architects, Associate
RAIC, Royal Architectural Institute of Canada, Member
Sywa Sung
TEA, Themed Entertainment Association
ASIFA-Hollywood, The International Animated Film Society, Hollywood Chapter.
L.A. SIGGRAPH, Association for Computing Machinery s Special Interest Group in Computer Graphics
Special Skills
Branding Strategy, Marketing, and Merchandise concepting
Client relations & vendor bidding, negotiations
Business development through internal and external synergy promotion
Strong written and oral communication skills
Fluent in English and French; working knowledge of Chinese and Italian
Publications & Exhibitions
The Young and the Restless: 50 Alumni 40 and Under Who Are Taking The World By
Storm. University of Toronto Magazine Summer 2001, Vol. 28, No.4, feature profile p. 42.
Alumni News: AL&D Graduates Are Working Around The World & Profiles Some of
These Outstanding Individuals. &, Spring 2001.
Green Lantern 50th Anniversary Tribute, 2009 Souvenir Program & Art Show, Comic-
Con International, San Diego, 2009.
Snap to Grid group show, Los Angeles Center for Digital Art, 2006.
The Art of Digital Show, Lyceum Theatre Gallery, San Diego, 2006.
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Addendum
SELECTED PROJECTS:
The Incredibles, Pixar Animation Studios, Emeryville, California
Warner Bros. Theme Park, Abu Dhabi, UAE
Parque Festival Mexico, Guadalajara, Mexico
Legends Theme Park, Dubai
Busch Entertainment Theme Park, Dubai
Metreon - A Sony Entertainment Center, San Francisco
Moebius Airtight Garage, Mediage, Tokyo, Japan
The Beatles Yellow Submarine Adventure, Mediage, Tokyo, Japan
Coca-Cola Interactive Arctic-themed attraction, Tokyo, Japan
Moebius Airtight Garage, San Francisco
The Beatles Yellow Submarine Adventure, The Music Box, Berlin, Germany
The Music Box, Berlin, Germany
Shanghai ScienceLand, Shanghai Science and Technology Museum
Mystery Island, Zhouhai Ocean Hotsprings Resort, Hong Kong
Aesop s Fables Gardens, Everland, Korea
Teddy Bear s Picnic, Lotte World, Korea
David Macaulay s The Way Things Work - In Mammoth 3D, San Francisco
Maurice Sendak s Where the Wild Things Are, San Francisco
Bally s Casino and Sony Electronics JumboTron attraction, Las Vegas
EDS @ Metreon branding attraction, San Francisco
M&M Mars Inc. Icon and ColorWorks retail venue, San Francisco
Citibank Cash Crunch Attraction
Godzilla mobile simulator experience & in-theater POP materials, various US locations
Citibank Kids Bank Attraction, San Francisco
Sywa Sung
Levi s Airtight Garage log-in attraction, San Francisco
Walt Disney Animation Studio, Toronto
International Civil Aviation Organization Headquarters, Montreal, Canada
The Music Center - Performing Arts Center of Los Angeles County
Headquarters, Versata, Oakland
John Deere International Exposition, San Antonio, Texas
Key Bank Prototype Banks, KeyCorp
BP Headquarters, London, England
Rand McNally Retail Environmental Branding
Samsung Everland Resort Site Branding, Korea
Global Brand Identity, Hewlett Packard
Coors Light Brand Identity, Mile High Stadium, Denver Colorado
VISA Headquarters, San Francisco
FedEx World Headquarters, Memphis
Structural Package Design, Frito-Lay
Mountaineer 2002 launch, Point of Purchase Displays, Lincoln Mercury
Xerox 2002 Olympic Pavilion, Salt Lake City
SELECTED CLIENTS:
The Hettema Group
Pixar Animation Studios
The Comisar Collection
Sony Pictures Entertainment
World Federation of Jewish Communitites
Touchstone Pictures
Aldar
Landor Associates
Reich + Petch Design International
Forrec
Paul Didur Architect
Vertex Productions
Duncan S. Harvie Architect
SimEx-Iwerks
Gluckstein Design Planning
Miziker Entertainment
Lord Cultural Resources
Thinkwell Design Production
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