Management Marketing
Resume:
*.*****@***********.***
Marketing Communication
Account Director, Event Producer
Personal Summary
A dynamic leader and team player experienced in marketing communication disciplines, including event production,
experiential campaigns, sponsorship and PR.
Specialist skills include creative & strategic thinking, proposal writing, brand messaging, design, styling, theatrics,
technical production and design, client, team and talent management, budgeting, organisation and efficiency.
Scope
Events - media launches, product launches, experiential campaigns, movie premieres, fashion shows,
private parties, music festivals, retail store openings, roadshows, conferences
Marketing - strategy development, brand identity & messaging, collateral design & production management
Promotions - concept development, internet, logistics, H&S, legals & permits, staff training & incentives
PR - campaign development and agency management
Web design and management
TV and video production
U.K Work Experience Freelance
Jun 2008 - Jun 09 ROC Consulting Group www.roc-group.com
Position: Global Marketing Manager & Event Producer
Work Produced: ROC 10th Celebration & Going Global Event (October)
HR 2008 - Amsterdam Exhibition (November)
ROC TV creation and production (November)
HR 2009 - Las Vegas Exhibition (March)
ROC Global Brand Guidelines and website
ROC is a leading global software consultancy with offices in 10 countries worldwide. My role started as freelance but
due to the volume of work that was required it became a full time role which I completed in June 2009.
Resume
+44 (0-774-***-****
*.*****@***********.***
Marketing Communication
Account Director, Event Producer
Role summary
Managing all elements of event production, exhibition & marketing communication for ROC Global.
ROC Global event production and breakfast sessions
HR 2008 Amsterdam - conference liaison, logistics, exhibition design, build and onsite management
HR 2009 Las Vegas - conference liaison, logistics, exhibition design, build and onsite management
Brand Guidelines - Global brand development
ROC website - web copy, design and graphics, web agency management
ROC TV production - producer, interviewer, editor
Aug 2007 - Mar 08 The Lounge www.theloungegroup.com
Position: Creative / Promotions & Event Producer
Work Produced: Samsung - Cystic Fibrosis Charity Gala Dinner (Event)
Samsung - NME Rock n Roll Riot Tour 2007 (Promotions & Events)
Samsung - The Power of Purple - Girls Aloud (Promotion & Event)
Unilever - Lynx Fever (Experiential Campaign)
Motorola RAZR V3x - Global interactive teaser / viral campaign (Media)
Role Summary
Event producer for Samsung s Gala Dinner to raise money for the Cystic Fibrosis Trust. The Event consisted of fine food
& wine, raffle, charity auction & celebrity entertainment at The Bluebird Restaurant in Chelsea.
Developed the creative & managed Samsungs promotional campaign for the NME Rock n Roll Riot Tour 2007
which consisted of online, radio, sampling & at gig activations working in conjunction with O2 & NME magazine.
Developed the creative & managed event production for the Samsung Girls Aloud Power of Purple Event.
Responsibilities included invite design, stage set design, lighting, sound, graphics, messaging & content to screen,
styling, F&B, music, talent, promotional staff & crew management. The event was held at Sketch Gallery in London
and was to launch the new Samsung F210 Purple. Media, competition winners & celebrities were invited.
Apr 2007 Acclaim www.acclaim.co.uk
Position: Creative / Event Producer
Work Produced: IGD pitch document
Infosys Technology pitch document
Role Summary
Worked on the development of pitch documents for Infosys and IGD Industry Awards. Both projects involved creative
& strategic event development, proposal writing, stage set design, talent research and budgeting.
Resume
+44 (0-774-***-****
*.*****@***********.***
Marketing Communication
Account Director, Event Producer
Feb - Mar 2007 Catalyst Global www.catalystglobal.com
Position: Event Producer
Work Produced: Big Picture event (Internal Comms)
Orchestrate event (Internal Comms)
Promotional video shoots & editing (New Business Development)
Role Summary
Managing aspects of pre production & onsite production for several Big Picture & Orchestrate team-building activities.
Team building activities are part of a larger event strategy therefore I was either working alongside an event agency
or working direct with an organization. This involved team & talent management, liaison with agencies, organizations
and clients, tailoring client values to fit with the activity, logistics and managing teams during teambuilding activations.
Australian Work Experience
Dec 2005 - Dec 06 Momentum Worldwide, Sydney www.momentumww.com.au
Momentum Worldwide are the biggest Sponsorship, Event, Promotional and Retail Marketing agency in the world.
Position: Event Producer - Freelance
Clients: Motorola Austrlalia & Motorola Global
Work Produced: Destination M - 5 State Australian Roadshow (Telco sales staff)
HELLOMOTO Roadshow - Global PR Event (Media)
MOTO GSM - Global brochure design & production (Media)
Motorola RAZR V3x - Global media kit (Media)
Motorola RAZR V3x - Global interactive teaser / viral campaign
Motorola/Vodafone - MOTO Style Event (Internal comms)
Role Summary
Managing all elements of the event and collateral production for Motorola local and global events.
Developing creative & strategic responses to client briefs
Liaising with and managing client and outside agencies to develop collaborative marketing programmes and events
Driving internal agency brainstorms
Proposal writing & presentation to clients
Forecasting and meeting budgets
Developing and maintaining long term relationships with clients including local and global marketing teams & PR agencies
Managing event process from client brief, production, event and post event analysis
Managing event production team (3 x EMs, 1 x EA) and external suppliers
Celebrity & talent management
Resume
+44 (0-774-***-****
*.*****@***********.***
Marketing Communication
Account Director, Event Producer
Apr 2004 - Jan 06 Spin Communications, Sydney www.spin.com.au
Spin Communications is an integrated marketing communications agency with offices in Sydney and Melbourne
specialising in youth, fashion and lifestyle brands including advertising, public relations, event production, sales
promotion and design.
Position: Account Director & Producer
Clients: Mercedes Australian Fashion Week - Annual industry & media event
Tropfest Film Festival - Annual public event
Coca-cola - Brand and beverage activations
Giorgio Armani - Flagship store opening
Vodafone - Xmas parties
FHM Magazine - Issue launches, award ceremonies, parties
EBay - Media events
Hoyts Distribution - Film premieres
David Jones - Seasonal fashion launches
General pants - Retail store openings & parties
Tallala Bay tsunami fundraisers - Charity events
Role Summary
As Account Director of the event department and Producer I was responsible for five staff and a number of clients.
Each with different requirements ranging from single to multiple events, product launches, fashion shows,
experiential campaigns, retail store openings, PR launches, movie premieres, charity events to annual events such
as Mercedes Australian Fashion Week (MAFW) and Tropfest Film Festival.
New business acquisition
Account / client management
Creative and strategic concept development & event design
Proposal writing & presentation
Event styling, talent management and theatrics
Team management, event production and execution
VIP, celebrity & talent management
Budget management
Resume
+44 (0-774-***-****
*.*****@***********.***
Marketing Communication
Account Director, Event Producer
May 2002 - Apr 04 Outloud Events, Sydney www.outloudevents.com.au
OutLoud Events specialises in developing corporate events and conferences for blue chip companies in Australasia.
Position: Client Service Manager
Clients: Vodafone (Internal campaigns and Events)
Samsung (Product launches, matrix movie premiere)
LG Electronics (Product launches)
Jaguar, Land Rover, Peugeot (Launches, Internal comms, Drive days)
BOC Annual Conference (Kick off & Internal comms)
PeopleSoft (Kick off & Internal coms)
Optus (Kick off & Internal comms)
Role Summary
As Client Service Manager my role was multifaceted and involved all aspects of events. From developing new business
relationships, managing existing client relations to collecting briefs, developing creative concepts and managing the
production team.
New business acquisition Client service retention & growth Creative and strategic concept development & event design
Proposal writing & presentation to clients Team management, event production and implementation
Event styling, talent management and theatrics
U.S Work experience
Mar 2000 - Sep 01 Eventquest, New York www.eventquest.com
EventQuest is one of New York s most prestigious experiential marketing agencies specializing in launches for luxury
brands, celebrity, entertainment and music industry events.
Position: Assistant Producer
Clients: Sony Music - Charity Event Sony Grammy s - After Parties
Mercedes Benz, Daimler Chrysler - Car Launch
Bulgari - Jewelry Launch
Grand Marnier - Winter Ball
GQ Magazine - Men of the Year Awards after parties
Def Jam Records - Album / artist launches
Role Summary
Assisting the creative director, producer and designer in all aspects of event production.
Management - administration, supplier management, logistics, time schedules Research for proposal development
Assisted director with sourcing, design & styling of events Assisted producer with all aspects of production for events
Resume
+44 (0-774-***-****
*.*****@***********.***
Marketing Communication
Account Director, Event Producer
Education
2000 New York University (NYU)
Event production
Business of entertainment
Business of music
Legal aspects of the entertainment industry
1995 - 1998 Otago University
Bachelor of Commerce in Marketing (BCom)
Advertising and sales promotion
Strategic marketing management
Research & Information management
Diploma for Graduates, Business Management (Dip Grad)
International business management
Organizational behaviour and personnel management
References
Referees available on request
www.oliviafarry.com
Contact this candidate