Marketing Manager

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Honey Mae

KenworthyCommunications professional with 15 years' experience

Motivated professional with 15 years' experience in public relations, marketing, dealer and employee communications. Proven ability to quickly learn and become an expert in new areas.

PROFESSIONAL EXPERIENCE

Sr. PR Specialist, Dealer Comm. (Jan. 2011 " present) Distribute weekly dealer e-newsletter to more than 10,000 recipients Provide integrated communications support and write articles and blog posts in support of executive messages, marketing campaigns and product newsDevelop scripts for executive video messages Activate campaigns and initiatives for dealersDetermine and contribute content for online dealer portalDevelop strategy for communicating latest products, campaigns and initiativesProvide dealer-related updates to employees

Sr. PR Specialist, Corp. Comm. (Oct. 2008 " Jan. 2011)Managed all phases of media relations for marketing, environmental affairs, IT, design center and community affairsDeveloped environmental communications strategy Executed yearly analyst events with industry analysts Conducted quarterly media roundtables with Sony executives in New York and San Francisco Managed media relations for press event and daily booth tours at CES, Las VegasServed as business recovery coordinator

Media Relations Specialist, Corp. Comm. (Jan. 2007 " Oct. 2008)Managed company press site, Sony.com/newsSupport product PR team with trade shows, such as PMA, NAB and CEDIA.Managed media relations for press event and daily booth tours at the yearly Consumer Electronics Show, in Las Vegas. Increased press event attendance incrementally each year.Provide product and corporate PR strategists with top media leads for events and outreach. Facilitate interviews with key media and SEL executives.Managed department budget and vendor relationships

Sr. Employee Comm. Coordinator, Corp. Comm. (Feb. 2005 " Jan. 2007) Produced weekly HTML newsletter to more than 2,000 employeesCopywriter for daily HTML newsletter to more than 4,000 employeesManaged and developed content for internal video network systemOversaw local and national discounts program Managed department budget and vendor relationshipsDeveloped communications strategies, created print and web promotional content and provided on-site event support for employee and PR activitiesProduced monthly executive management report

Aerotek (Sony contract), San Diego, CA Feb. 2004 - Feb. 2005

Business Planning Coordinator Managed all phases of customer relationship management (CRM) platform and e-Solutions company meetingsProduced weekly key performance indicator and monthly management report on all e-Solutions divisions Managed CRM platform online calendar

Onsite Companies (Sony contract), San Diego, CA Aug. 2002 - Sept. 2003

Marketing SpecialistManaged content updates for business to consumer website, SonyStyle.comManaged relationship between design, content, operations teams and online product managersMonitored clearance desktop and display sales using Oracle database reportsEvaluated search engine and optimized keyword search for all products* Created PowerPoint presentations for call centers

TD Waterhouse (Jack White & Co.), San Diego, CA May 1995 - Aug. 2002

Marketing CommunicationsConducted competitive market research on commission rates and servicesDeveloped print-marketing materialsAssociate editor and production manager of a monthly publication for nationwide client and associate distribution Copywriter and layout editor for a printed and online associate newsletterSoftware used: Adobe Illustrator, Pagemaker and Photoshop and Quark Xpress

Supervisor, Administrative Support Managed team of 15 clerical and call center representativesOriginated and conducted a two-week training session on company products, services and phone etiquette for call center associates and employees in the broker training program Produced and maintained training manuals

New Accounts AssociatePre-screened client applications for Series 8 representative reviewProvided customer account assistance to front-line associates

CURRENT APPLICATIONS EXPERIENCEAdobe Photoshop 6.0Harte-Hanks Postfuture email messaging platformInterwoven TeamSite content managerMicrosoft Office Suite 2007 and prior, including: FrontPage and SharePoint

EDUCATIONBachelor of Arts degree, Sociology " University of California, San Diego; Sept. 2001Associate of Arts degree, Social Work " Southwestern Community College; May 1994

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