Manager Management

Mark Hudson

Email: abqrwu@r.postjobfree.com

Address: *** **** **

City: Newbury

State: MA

Zip: 01951

Country: USA

Phone: 603-***-****

Skill Level: Management

Salary Range: $100,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

MARK HUDSON, M.B.A.

109 High Road Newbury, MA 01951 603-***-**** abqrwu@r.postjobfree.com

EXECUTIVE IN MARKETING / PRODUCT MANAGEMENT

Consumer Products * Manufacturing * Import / Export

Consistent wins as a consumer-goods product manager with major nationwide chains including Walmart, Big Lots, Home Depot, Macy's, Kohl's, Target, Bed Bath & Beyond, and Toys "R" Us.

Track record of: * Introducing market-driven SKUs that catapult sales

* Significantly improving forecast accuracy

* Reducing product manufacturing costs without sacrificing quality

* Collaborating with sales talent and chain-store buyers to drive business

AREAS OF EXPERTISE

P&L Management

Negotiations

Public Relations

Business Development

Market Analysis

Event Planning

Account / Territory Management

Presentations

Branding

Client Relations

Merchandising

Internet Marketing

Product Line Expansion

Private Label Brands

E-Commerce

Product Marketing

Trade Show Coordination

CRM Tools

College Professor for Business Courses in Decision-Making and Supply Chain Management

MARKETING EXPERIENCE

Webster Industries, Peabody, MA 2006-Present

A privately owned manufacturing company of plastic products for grocery chains, DIY hardware chains, mass merchants, drugstore chains, and small independent retail chains. $180M; 500 employees.

SENIOR PRODUCT MANAGER

Manage store brands for Walmart / Canada, Big Lots, White Rose, Krasdale, as well as Webster's branded trademarks. Lead the full scope of responsibilities including P&L management, budgeting, operations management, forecasting, cost / benefit analysis, market analysis, and product life-cycle direction. Provide critical analysis support for Walmart / US for all supply-chain management / manufacturing functions. Directly or indirectly manage 45% of total business.

* Catapulted Walmart gross revenue from $23M to $29M in one year by conducting a needs analysis, developing, and introducing a new "green" trashcan liner into Walmart, which is now one of the top-selling "green" can liner products in the country.

* Grew the "Earth Sense" brand of can liners from three SKUs to nine SKUs in only two years, with an increase in revenue from $420K in 2006 to $2.6M in 2009.

* Introduced an in / out promotional product line for DIY hardware chains called Handi-Bag Paint Utility Bag; this product was picked up exclusively by Home Depot, earning an additional $1.1M.

* Saved the company $3.2M by introducing cost-saving production measures in light of the rise in oil prices, including spearheading an initiative that down-gauged can liners without sacrificing strength.

* Worked directly with accounts to gather key points of information to improve forecast accuracy. As a result, achieved 92% accuracy in cases sold vs. cases forecasted, up from 65% the previous year. Also reduced SKUs on shortage reports 43% 2009 vs. 2010.

Syratech, East Boston, MA 2005-2006

A multi-retail brand company that includes food-preparation products, tabletop-entertaining merchandise, and home dcor. Markets products under many of the industry's best-known brands, which are sold to specialty stores, department stores, national chains, mass merchants, warehouse clubs, supermarkets, and on the Internet.

PRODUCT MANAGER

Managed accounts for Walmart, Macy's, Kohl's, Target, Bed Bath & Beyond, and Toys "R" Us. Scope of work included P&L management, sourcing factories in China and Thailand, developing / importing consumer home dcor products, negotiating pricing, and determining delivery requirements.

* Transformed a division from unprofitable to $1.2M profit in only one year by solving product shortages that were resulting in canceled orders and loss of business. Partnered with major retailers to establish a three-month forecast for the division's top 10 products to ensure inventory availability.

* Added $4M in revenue with Walmart in 2005 by establishing inventory flow of top seasonal Walmart products to ensure product availability during holiday season.

* Worked closely with retailers to identify their top 10 SKUs as well as the season in which they sold; increased production well in advance of prime season so stores were fully stocked for peak sales.

University of Phoenix, Westborough, MA 2003-2005

MARKETING MANAGER

Developed marketing tools and promotional materials to boost lead-generation and lead-conversion rate. Supported business development in scheduling and tracking progress of all trade shows and campus events. Conducted market analysis, determined market trends, and analyzed research data. Tracked market research, demographic research, and the effects of supply and demand on price / product. Managed four direct reports.

* Played a crucial role in the start-up of a campus in Westboro, MA in only four months, as one of only five employees hired during construction phase. Developed grassroots marketing campaigns, radio advertisements, e-mail blasts, and direct mailers; also collaborated with Chamber of Commerce.

* Targeted employees at companies including EMC, Bose, and Oracle by developing relationships with human resources to obtain lists of their employees without a degree.

TEACHING EXPERIENCE

University of Phoenix, Phoenix, AZ 2007-Present

FACULTY MEMBER

Teach Critical Thinking: Strategies in Decision-Making, Retail Operations: Supply Management, and other business courses to adult learners, emphasizing the fundamentals of product and brand management in the various stages of the product lifecycle, utilizing marketing tools to improve product and brand performance, merchandising products to maximize sales, and developing and analyzing retail pricing strategies. Classes consist of approximately 20 students; sessions are five weeks long. Teach five to six classes per year.

* Conducted active classes for students that resulted in 95% pass rate for the most recent 24 classes taught.

* Received feedback from students that the class content directly increased their success at their jobs.

EDUCATION

University of Phoenix, Westborough, MA 2005

MBA, MARKETING

Franklin Pierce University, Portsmouth, NH 2003

BACHELOR OF SCIENCE, MARKETING

University of New Hampshire, Durham, NH 1998

ASSOCIATE OF SCIENCE, BUSINESS MANAGEMENT

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