xueyin chen
Email: **********@********.***
Address: *** *. *** **.
City: Searcy
State: AR
Zip: 72143
Country: USA
Phone: 501-***-****
Skill Level: Management
Salary Range: $65,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Xueyin Chen
501-***-**** - **********@********.***
512 N. Van St. Searcy, AR 72143
SUMMARY OF QUALIFICATIONS
Fifteen years experience in the advertising industry. Expertise includes planning and implementing the meeting of investment conferences and client terminal; Branding Promotion strategy, Media planning, execution, and TV ads scheduled; develop and implement corporate strategic plans and policies and shape the corporate culture, company`s human resources strategy, and performance appraisal system. Excellence in leading teams/managing projects and team work; recognized for my ability to lead and complete projects on time.
GUANGZHOU SIYUAN ADVERTISEMENT CO., LTD
Asst. General Manager/HR Manager - 4/2010 - 2/2011
* Assisted the General Manager to develop and implement corporate strategic plans and policies and shape the corporate culture, and consult with external public relations (government, major customers, etc.).
* Successfully executed the company`s human resources strategy, improving the human resources` structure and cost control.
* Perfected the company`s human resources management and administrative system, and performance appraisal system.
* Introduced the company`s first formal performance review program, creating a flexible and well-received tool that was later adopted company-wide.
GUANGZHOU XINXIANG ADVERTISEMENT CO., LTD
Account Manager/Event Planner - 1/2009 - 11/2009
* Planned and developed the processes to implement for all company activities to ensure success for each performance.
* Successfully planned and executed the Huawei's new 3G handset Release and Experience at the University City of Guangzhou.
* Resolved media-delivery solutions and media-planning delivery scheduling according to the customer requirement.
GUANGZHOU LIVUAN INTERNATIONAL BEAUTY GROUP, LTD
Planning Manager - 8/2006 - 10/2008
* Planned the Investment Attracting Conferences and the Client Terminal Conferences; implemented and coordinated with related support departments.
* Created Brand CIS and import, and planned festival promotions to enhance their visibility and reputation.
* Arranged and managed the planning department`s daily work.
GUANGZHOU FOCUS ADVERTISEMENT CO., LTD
Deputy General Manager - Owned with partnership
HR Director - 12/1997 - 6/2006
* As owner, assisted the General Manager to implement business strategy and business development plans.
* Successfully executed the company`s human resources strategy, improving the human resources` structure and cost control.
* Perfected the company`s human resources management and administrative system, and performance appraisal system; Devised the company`s performance assessment criteria.
* Managed, organized, and coordinated the company`s various departments.
* Structured, planned, and implemented programs and policies in the areas of training, compensation structures, benefit packages, incentives, and new-employee orientation.
* Fostered a teamwork/open-door environment conducive to positive dialogue across the organization, which was a driving force behind the high-employee retention rate.
NANYUAN YINFONG GROUP CO., LTD.
Advertising Designer/Planner - 1/95 - 10/97
* Designed promotional materials and internal publications, brand CIS planning and import.
* Performed media planning and follow-up, such as the beauty industry magazines, newspapers, and TV advertisements.
* Completed the marketing plans for major festivals, such as Valentine's Day, International Woman's Day, Mid-autumn Festival, Christmas, New Year`s Day, and Spring Festival.
EDUCATION
Harding University - Searcy, AR, USA
Major: MBA
Guangdong University of Foreign Studies - Guangzhou, China
Major: English - Minor: French
Guangdong Literature and Art Vocational College - Guangzhou, China
Major in Arts and Crafts
TECHNICAL SUMMARY
* Microsoft Outlook; Microsoft PowerPoint; Microsoft Excel; Microsoft Word
* Adobe Freehand; Photoshop; CorelDraw
LANGUAGE SKILLS
* Mandarin--Excellent; Cantonese--Native language
* English-- Good
* French--A little