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Sales Medical

Location:
Fuquay-Varina, NC
Posted:
February 17, 2013

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Resume:

CONFIDENTIAL

Kevin C. Oakley

**** **** ***** ******, ***** 324, Fuquay-Varina, NC 27526 315-***-**** abqrgw@r.postjobfree.com

LinkedIn Profile: www.linkedin.com/in/kevincoakley

President

X-elitec, LLC

Expertise in X-ray & Electronic Imaging Technologies

Fuquay-Varina, NC

www.linkedin.com/in/kevincoakley

Savvy Entrepreneurial Business Development Expert:

Consulting specialist to a wide range of medical imaging and medical device businesses

Strategic consulting expertise to clients in the field of electronic medical imaging. Services include:

Profitable business development direction

Tactical sales restructuring and implementation

Pragmatic marketing implementation and execution

New technology-to-market business assessment and planning

General management counseling

De novo business guidance

###

Vice President, Global Marketing & Sales

Lodox Systems (Pty), Ltd.; Lodox NA, LLC

Johannesburg, South Africa; South Lyon, MI USA Greenfield Start-Up medical imaging company

www.lodox.com

Serial Entrepreneur:

Secured 20 orders & installations worldwide of a $500K product

Garnered 4 distinguished international awards

o 2003 Grand Award for Best of What s New Popular Science Magazine

o 2004 Product Innovation Award - Frost & Sullivan

o 2004 Excellence in Medical Imaging Technology of the Year Award - Frost & Sullivan

o 2005 SABS DISA Design Excellence Grand Award - South Africa s most prestigious design &

technology award.

Invited to co-launch another startup medical imaging operation focused at trauma surgeons,

traumatologists and emergency radiology. Appointed as Vice President of Sales and Marketing

responsible for the commercial management of a product designed to revolutionize the speed of diagnosis

for critically ill, multiple-trauma patients (near death) in their golden hour ; the time when life threatening

315-***-**** December 8, 2008 Oakley resume page 1 of 8

CONFIDENTIAL

injuries if identified and corrected, could save their life. Initially consulted with the business, and then was

solicited to become an officer of the company.

Developed and executed global business and distribution plans & successfully managed an award

winning PR campaign to establish Lodox as a highly recognizable entity in the global medical

imaging marketplace.

Personally managed & maintained all Marketing, Sales & Training Tools, including an effective web

site focused on planned objectives.

Recruited, hired and trained a strong US & International sales & business manager and

development team.

Established & managed sales offices in the US, Europe, Middle East, & Asia & hired key

international partners.

Strategically established key luminary accounts at prominent Level I, II & III Adult & Pediatric

Trauma Centers to establish product benefits to a broader customer base & to expand the TAM.

Developed and executed global business and distribution plans & successfully managed an award

winning PR campaign to establish Lodox as a highly recognizable entity in the global medical

imaging marketplace

###

Vice President & General Manager, Medical Systems Group

Richardson Electronics, Ltd.

LaFox, IL

NASDAQ Symbol. RELL

Fortune 1,000 multinational medical product distribution

www.rell.com

Savvy Turn-around Strategist:

Expanded sales of a previously declining business from $22 mil. to $43 mil. in 2 years

Negotiated 3 separate $5 million multi-year, sole-source supplier contracts with top 5 healthcare

organizations.

Secured $15 million in sales via launch of an international product distribution company

Recruited to revitalize a poorly performing business to expedite its resale. Planned, organized, and

directed firm s interests in the medical market segment with a P&L that grew to $43 million dollars.

Possessed 100% P&L responsibility and directed 75 reports. Also, managed four diverse manufacturing,

technical service support, warehousing and logistics operations located in the U.S. and Europe. Ultimately,

transformed business into a thriving, highly profitable SBU.

315-***-**** December 8, 2008 Oakley resume page 2 of 8

CONFIDENTIAL

Developed and implemented a new business plan that successfully redirected this previously

marginal business.

Expanded sales from $22 million to $43 million in 2 years.

Lowered overall inventory by 28% in 1 year by implementing an inventory control and reduction

program.

Cultivated 4 international business partnerships with vendor product/service suppliers to allow a

commodity based product line to expand into value-added integrated x-ray systems.

Managed a joint venture project with an international partner, for the development of a new

integrated Flat Panel Detector based x-ray system.

RELL MSG Summary of FY 2001 Annual Corporate Report Card

Sales 104%

Operating Contribution 111% of plan

Total SG&A 5% below plan

Note: FY 02 maintained on plan performance until the divestiture to Philips Medical Systems (mid-

FY 02).

Successful turnaround prompted REL s senior management to actively pursue original divestiture strategy

for the medical business, in fulfillment of REL s overriding need to enhance corporate earnings, regardless

of MSG s performance. Maintained a solid profitability picture during the ensuing 9-month spin-off process.

Instrumental in sale of the business to a Philips Medical Systems.

###

Senior Vice President, Business Development

InfiMed, Inc.

Liverpool, NY

High Tech Medical Imaging Business

www.infimed.com

Start-Up Expert:

Secured two, $1 million OEM contacts which provided funding and confirmation of the viability of

innovative business model.

Catapulted upstart venture never expected to succeed to a $23 million worldwide medical imaging

leader in its niche.

Invited to co-found and launch what was then a green-field startup operation.

315-***-**** December 8, 2008 Oakley resume page 3 of 8

CONFIDENTIAL

Initially hired as Vice-President of Sales and Marketing responsible for the sale and management of a

specialized digital image processors specifically designed for specialized use in interventional,

cardiovascular and other R/F based clinical applications.

Subsequently promoted to Senior Vice-President as a result of securing substantive contracts with OEM

partners in addition to success as VP of Sales and Marketing. In both positions, instrumental in catapulting

organization into a $23 million business and a worldwide medical imaging leader in this niche.

As Senior VP, directed global marketing and sales, as well as domestic and international business

development. Developed and executed global distribution plans for InfiMed and successfully created and

executed programs to effectively compete with industry leaders. Led the commercialization strategy that

transformed a single product concept to a global market share leadership position. Organized and

consummated worldwide OEM business agreements with giants such as Hitachi Medical Systems and

Shimadzu Corporation, Japan.

Grew sales from $1 million to $23 million in 5-years with 35% sales actual growth realized in 1998.

Negotiated 3 separate $5 million multi-year, sole-source supplier contracts with AmeriNet, Premier,

and HSCA, representing 5,000+ hospitals and 10,000+ related healthcare facilities in the US.

###

Vice-President of Sales and Marketing

InfiMed, Inc.

Liverpool, NY

High Tech Medical Imaging Business

www.infimed.com

Directed the sales and management of medical digital imaging systems for specific niche markets

associated with general radiology, interventional, cardiovascular, urology, dental and radiation oncology

applications. Designed and implemented innovative strategy to market product as an upgrade to existing x-

ray systems which extended the life and improved the efficiency, and as a subsystem enhancement to

manufacturers of new x-ray systems. Directed 25 reports

Instrumental in sale of the business to a private investor.

###

Director of Business Development & Sales, Mini Gamma

Camera & Ultrasound Business Units

TeraRecon, Inc.

San Mateo, CA

www.terarecon.com

315-***-**** December 8, 2008 Oakley resume page 4 of 8

CONFIDENTIAL

Medical Imaging Sales Expert

Closed $2+ million dollars in the initial 12 months

Engaged as a new business development and start up specialist for two new TeraRecon business units

(BU). TeraRecon, Inc., a sixty million dollar private medical imaging company, is a well established market

leader in the 3D workstation and advanced visualization marketplace for CT, MRI and PET/CT.

Responsible for re-organizing and managing sales offices in the US marketplace.

Responsible for establishing luminary accounts

Professional Growth

Kevin has shown professional growth as he also has held a wide range of key positions at Fujifilm Medical

Systems as National Marketing Manager, Digital Radiography Systems; General Electric Medical Systems

as a Nuclear Medical Product Sales Specialist; Advanced Technology Laboratories (ATL) as a

National/Regional Sales Manager; ADAC Laboratories as a Systems Sales Consultant/Clinical Applications

Specialist and as Technical Director of Nuclear Medicine, St. Anthony s Hospital in St. Petersburg, FL.

Kevin is an ARRT/CNMT Registered Nuclear Medicine Technologist and ARRT Registered Radiological

Technologist, a graduate of Johns Hopkins University Hospital, BS Nuclear Medicine Technology and an

AAS in Radiological Technology.

Education

Johns Hopkins University Medical Center, BS Degree, Nuclear Medicine Technology,

Broome Community College, AAS Degree Radiological Technology

Certifications

ARRT Registered Nuclear Medicine Technologist

CNMT Certified Nuclear Medicine Technologist

ARRT Registered Radiological Technologist

Personal

Married - Two Children

- EXECUTIVE PROFILE SUMMARY FOLLOWS -

315-***-**** December 8, 2008 Oakley resume page 5 of 8

CONFIDENTIAL

Kevin C. Oakley

1421 East Broad Street, Suite 324, Fuquay-Varina, NC 27526 315-***-**** abqrgw@r.postjobfree.com

EXECUTIVE PROFILE SUMMARY

Kevin C. Oakley

www.linkedin.com/in/kevincoakley

Kevin is a veteran of over 30 years in the medical imaging industry with 23 years as a senior executive and

7 years of clinical technical management experience. His credentials include a broad and rather unique

blend of business experiences that have yielded substantial accomplishments as he has aggressively

developed his successful career. He offers huge potential to the right organization, especially if the goal is

to recruit a strategic, hardworking, hands-on senior executive that is both a proven leader and a

professional manager with outstanding marketing, sales, communications, motivational, training and

people skills. For a start-up or early stage venture, he offers an opportunity to seed a new business with

a charismatic principal that will lead by example, with the aptitude to undertake a wide range of future

management roles. For an established organization, he offers the demonstrated ability to act as a de

novo change agent for misdirected initiatives and the stimulus to achieve significant business expansion.

In addition, he is that rarity a genuine visionary entrepreneur who is, at the same time, a strong and

disciplined financial executive. Kevin is a big picture strategist, planner and enthusiastic team motivator

and has a track record of taking advantage of market opportunities, growing sales, reducing costs, and

streamlining operations in a wide range of situations. Kevin has already made his mark on this industry

and is now actively pursuing the next step in his career.

Kevin co-founded a very successful green-field start-up medical imaging company named InfiMed, Inc. As

its Senior Vice President, he was responsible for global marketing and sales, as well as domestic and

international business development. Kevin was the driving force behind this very successful privately

owned business venture for 13 years, and led the commercialization strategy that literally took a single

product concept, a digital replacement for mechanical fluoroscopic spot film devices, to a global market

share leadership position. InfiMed is credited with successfully bringing the first commercially successful

product of its type to the worldwide marketplace, which today has become an industry standardized

315-***-**** December 8, 2008 Oakley resume page 6 of 8

CONFIDENTIAL

diagnostic tool. Along the way, InfiMed consummated successful OEM partnerships with industry giants

such as Philips, Siemens, GE, Picker/Marconi, Hitachi, Shimadzu, Liebel-Flarsheim and others; all of

whom at one time or another incorporated InfiMed s products into their respective R/F, vascular and

cardiac based x-ray systems. Kevin also developed and executed global distribution plans for InfiMed and

successfully developed programs to compete head-to-head with the medical imaging giants mentioned

above, putting them on notice that InfiMed was a serious business that was run by a savvy management

team with a premium product line that demanded their attention. This led most of them at various times to

negotiate OEM agreements with InfiMed to mutual benefit. InfiMed placed over 2500 units during this time

frame, developed several iterations and platforms, had multiple patents granted and grew sales to $23

million dollars in a 5 year period. In 1999, Kevin left InfiMed to pursue an ambition to diversify his career

experiences by becoming a General Manager when he was recruited by Richardson Electronics, Ltd,

whom became aware of his abilities and strengths while negotiating a $15 million dollar international

distribution agreement. InfiMed still operates as a viable digital imaging business today.

As the Vice President & General Manager of the Medical Systems Group (MSG) of Richardson Electronics,

Ltd. (REL), a Fortune 1000 firm (NASDAQ RELL ), Kevin had overall responsibility for planning,

organizing, leading and controlling Richardson s business in the medical market segment with a P&L that

grew to $43 million dollars. During his tenure, Kevin s goal was to revitalize his previously marginal

business by focusing on sales team building, target selling, strategic marketing, product management and

global business development. To his credit, Kevin expanded sales from $22 to $43 million dollars and the

business gelled into a solid SBU with its last annual corporate report card (FY 01) measuring sales at an

impressive 104% and operating contribution at 111% of plan, and with total SG&A running 5% below plan.

This successful turnaround was the signal that prompted REL s senior management to actively pursue a

divestiture strategy for the medical business, which was their original hope when Kevin was recruited

because of an overriding need to enhance corporate earnings, regardless of MSG s performance. During

the ensuing 9 month spin-off process, Kevin was an active participant and facilitated this effort, while also

challenged to operate MSG in a zero investment, business as usual environment, and to maintain a

solid profitability picture. This goal was achieved on February 25, 2002, when the business was sold to

Philips Medical Systems. For his significant contribution, Kevin was rewarded a percentage of the sale as

a distinctive bonus, along with other remunerations.

After Richardson, Kevin was invited to co-launch another startup medical imaging operation to the world

marketplace named Lodox Systems NA. This business was based on an innovative product called

Statscan that used linear slot scanning Digital Radiography technology to perform full body trauma

imaging in 13 seconds. It was designed to revolutionize the speed of diagnosis for critically ill, multiple-

trauma patients (near death) in their golden hour ; the time when life threatening injuries if identified and

corrected, could save their life. Initially a consultant, he was then appointed Vice President of Global Sales

and Marketing. During his tenure, Kevin secured $10+ million dollars of market development based

business and through an aggressive Marketing and PR campaign orchestrated four distinguished

international awards for this very unique technology:

\

2003 Grand Award for Best of What s New Popular Science Magazine

2004 Product Innovation Award - Frost & Sullivan

2004 Excellence in Medical Imaging Technology of the Year Award - Frost & Sullivan

2005 SABS DISA Design Excellence Grand Award - South Africa s most prestigious design &

technology award.

315-***-**** December 8, 2008 Oakley resume page 7 of 8

CONFIDENTIAL

Kevin has shown professional growth as he also has held a wide range of key positions at TeraRecon Inc.

as Director or Business Development and Sales for the Ultrasound and Mini Gamma Camera Business

Units; Fujifilm Medical Systems as National Marketing Manager, Digital Radiography Systems; General

Electric Medical Systems as a Nuclear Medical Product Sales Specialist; Advanced Technology

Laboratories (ATL) as a National/Regional Sales Manager; ADAC Laboratories as a Systems Sales

Consultant/Clinical Applications Specialist and as Technical Director of Nuclear Medicine, St. Anthony s

Hospital in St. Petersburg, FL. Kevin is an ARRT/CNMT Registered Nuclear Medicine Technologist and

ARRT Registered Radiological Technologist, a graduate of Johns Hopkins University Hospital, BS Nuclear

Medicine Technology and an AAS in Radiological Technology.

Kevin grew up in a family-owned business environment in upstate New York where he learned the true

meaning of work ethic, dedication, persistence and the importance of building strong personal

relationships. He credits his career achievements to a strong family infrastructure that encouraged all of

the above. He also credits his personal achievements to the same source, which instilled the importance

of supporting and cherishing family life and understanding the important differences between his

professional and family needs. His description of himself is that of an out-of-the-box thinker and serial

entrepreneur, and is very proud of the results that have been achieved by the professional sales,

marketing and operational teams that he has built, developed and led.

Kevin is currently the President of X-elitec, LLC a strategic consulting firm that assists with the expansion

and business development of start-up high tech medical device companies. His goal is to evolve one of

his consulting opportunities into a permanent mutually beneficial leadership role, optimistic that a

developing partnership will lead to high levels of business growth and continued career advancement.

Kevin is confident that his credentials offer a young growth-oriented medical device, equipment or product

company a significant value proposition because of a proven history of making things happen, exceeding

goals and expanding businesses. The benefit he offers is that he has done it before and can avoid early

mistakes and misdirection because he has already learned from the bumps in the road . He is confident

in his ability to fast track any such organization to a true market leadership position.

Because of all of the strengths that Kevin possesses, it is expected that his window of availability will be

short-lived.

For further information, please contact Kevin directly at:

Kevin C. Oakley

President

X-elitec LLC Expertise in X-ray and Electronic Imaging Technologies

1421 East Broad Street, Suite 324

Fuquay-Varina, NC 27526 (Research Triangle area)

315-***-****

315-***-**** December 8, 2008 Oakley resume page 8 of 8



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