CONFIDENTIAL
Kevin C. Oakley
**** **** ***** ******, ***** 324, Fuquay-Varina, NC 27526 315-***-**** abqrgw@r.postjobfree.com
LinkedIn Profile: www.linkedin.com/in/kevincoakley
President
X-elitec, LLC
Expertise in X-ray & Electronic Imaging Technologies
Fuquay-Varina, NC
www.linkedin.com/in/kevincoakley
Savvy Entrepreneurial Business Development Expert:
Consulting specialist to a wide range of medical imaging and medical device businesses
Strategic consulting expertise to clients in the field of electronic medical imaging. Services include:
Profitable business development direction
Tactical sales restructuring and implementation
Pragmatic marketing implementation and execution
New technology-to-market business assessment and planning
General management counseling
De novo business guidance
###
Vice President, Global Marketing & Sales
Lodox Systems (Pty), Ltd.; Lodox NA, LLC
Johannesburg, South Africa; South Lyon, MI USA Greenfield Start-Up medical imaging company
www.lodox.com
Serial Entrepreneur:
Secured 20 orders & installations worldwide of a $500K product
Garnered 4 distinguished international awards
o 2003 Grand Award for Best of What s New Popular Science Magazine
o 2004 Product Innovation Award - Frost & Sullivan
o 2004 Excellence in Medical Imaging Technology of the Year Award - Frost & Sullivan
o 2005 SABS DISA Design Excellence Grand Award - South Africa s most prestigious design &
technology award.
Invited to co-launch another startup medical imaging operation focused at trauma surgeons,
traumatologists and emergency radiology. Appointed as Vice President of Sales and Marketing
responsible for the commercial management of a product designed to revolutionize the speed of diagnosis
for critically ill, multiple-trauma patients (near death) in their golden hour ; the time when life threatening
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CONFIDENTIAL
injuries if identified and corrected, could save their life. Initially consulted with the business, and then was
solicited to become an officer of the company.
Developed and executed global business and distribution plans & successfully managed an award
winning PR campaign to establish Lodox as a highly recognizable entity in the global medical
imaging marketplace.
Personally managed & maintained all Marketing, Sales & Training Tools, including an effective web
site focused on planned objectives.
Recruited, hired and trained a strong US & International sales & business manager and
development team.
Established & managed sales offices in the US, Europe, Middle East, & Asia & hired key
international partners.
Strategically established key luminary accounts at prominent Level I, II & III Adult & Pediatric
Trauma Centers to establish product benefits to a broader customer base & to expand the TAM.
Developed and executed global business and distribution plans & successfully managed an award
winning PR campaign to establish Lodox as a highly recognizable entity in the global medical
imaging marketplace
###
Vice President & General Manager, Medical Systems Group
Richardson Electronics, Ltd.
LaFox, IL
NASDAQ Symbol. RELL
Fortune 1,000 multinational medical product distribution
www.rell.com
Savvy Turn-around Strategist:
Expanded sales of a previously declining business from $22 mil. to $43 mil. in 2 years
Negotiated 3 separate $5 million multi-year, sole-source supplier contracts with top 5 healthcare
organizations.
Secured $15 million in sales via launch of an international product distribution company
Recruited to revitalize a poorly performing business to expedite its resale. Planned, organized, and
directed firm s interests in the medical market segment with a P&L that grew to $43 million dollars.
Possessed 100% P&L responsibility and directed 75 reports. Also, managed four diverse manufacturing,
technical service support, warehousing and logistics operations located in the U.S. and Europe. Ultimately,
transformed business into a thriving, highly profitable SBU.
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Developed and implemented a new business plan that successfully redirected this previously
marginal business.
Expanded sales from $22 million to $43 million in 2 years.
Lowered overall inventory by 28% in 1 year by implementing an inventory control and reduction
program.
Cultivated 4 international business partnerships with vendor product/service suppliers to allow a
commodity based product line to expand into value-added integrated x-ray systems.
Managed a joint venture project with an international partner, for the development of a new
integrated Flat Panel Detector based x-ray system.
RELL MSG Summary of FY 2001 Annual Corporate Report Card
Sales 104%
Operating Contribution 111% of plan
Total SG&A 5% below plan
Note: FY 02 maintained on plan performance until the divestiture to Philips Medical Systems (mid-
FY 02).
Successful turnaround prompted REL s senior management to actively pursue original divestiture strategy
for the medical business, in fulfillment of REL s overriding need to enhance corporate earnings, regardless
of MSG s performance. Maintained a solid profitability picture during the ensuing 9-month spin-off process.
Instrumental in sale of the business to a Philips Medical Systems.
###
Senior Vice President, Business Development
InfiMed, Inc.
Liverpool, NY
High Tech Medical Imaging Business
www.infimed.com
Start-Up Expert:
Secured two, $1 million OEM contacts which provided funding and confirmation of the viability of
innovative business model.
Catapulted upstart venture never expected to succeed to a $23 million worldwide medical imaging
leader in its niche.
Invited to co-found and launch what was then a green-field startup operation.
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Initially hired as Vice-President of Sales and Marketing responsible for the sale and management of a
specialized digital image processors specifically designed for specialized use in interventional,
cardiovascular and other R/F based clinical applications.
Subsequently promoted to Senior Vice-President as a result of securing substantive contracts with OEM
partners in addition to success as VP of Sales and Marketing. In both positions, instrumental in catapulting
organization into a $23 million business and a worldwide medical imaging leader in this niche.
As Senior VP, directed global marketing and sales, as well as domestic and international business
development. Developed and executed global distribution plans for InfiMed and successfully created and
executed programs to effectively compete with industry leaders. Led the commercialization strategy that
transformed a single product concept to a global market share leadership position. Organized and
consummated worldwide OEM business agreements with giants such as Hitachi Medical Systems and
Shimadzu Corporation, Japan.
Grew sales from $1 million to $23 million in 5-years with 35% sales actual growth realized in 1998.
Negotiated 3 separate $5 million multi-year, sole-source supplier contracts with AmeriNet, Premier,
and HSCA, representing 5,000+ hospitals and 10,000+ related healthcare facilities in the US.
###
Vice-President of Sales and Marketing
InfiMed, Inc.
Liverpool, NY
High Tech Medical Imaging Business
www.infimed.com
Directed the sales and management of medical digital imaging systems for specific niche markets
associated with general radiology, interventional, cardiovascular, urology, dental and radiation oncology
applications. Designed and implemented innovative strategy to market product as an upgrade to existing x-
ray systems which extended the life and improved the efficiency, and as a subsystem enhancement to
manufacturers of new x-ray systems. Directed 25 reports
Instrumental in sale of the business to a private investor.
###
Director of Business Development & Sales, Mini Gamma
Camera & Ultrasound Business Units
TeraRecon, Inc.
San Mateo, CA
www.terarecon.com
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Medical Imaging Sales Expert
Closed $2+ million dollars in the initial 12 months
Engaged as a new business development and start up specialist for two new TeraRecon business units
(BU). TeraRecon, Inc., a sixty million dollar private medical imaging company, is a well established market
leader in the 3D workstation and advanced visualization marketplace for CT, MRI and PET/CT.
Responsible for re-organizing and managing sales offices in the US marketplace.
Responsible for establishing luminary accounts
Professional Growth
Kevin has shown professional growth as he also has held a wide range of key positions at Fujifilm Medical
Systems as National Marketing Manager, Digital Radiography Systems; General Electric Medical Systems
as a Nuclear Medical Product Sales Specialist; Advanced Technology Laboratories (ATL) as a
National/Regional Sales Manager; ADAC Laboratories as a Systems Sales Consultant/Clinical Applications
Specialist and as Technical Director of Nuclear Medicine, St. Anthony s Hospital in St. Petersburg, FL.
Kevin is an ARRT/CNMT Registered Nuclear Medicine Technologist and ARRT Registered Radiological
Technologist, a graduate of Johns Hopkins University Hospital, BS Nuclear Medicine Technology and an
AAS in Radiological Technology.
Education
Johns Hopkins University Medical Center, BS Degree, Nuclear Medicine Technology,
Broome Community College, AAS Degree Radiological Technology
Certifications
ARRT Registered Nuclear Medicine Technologist
CNMT Certified Nuclear Medicine Technologist
ARRT Registered Radiological Technologist
Personal
Married - Two Children
- EXECUTIVE PROFILE SUMMARY FOLLOWS -
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Kevin C. Oakley
1421 East Broad Street, Suite 324, Fuquay-Varina, NC 27526 315-***-**** abqrgw@r.postjobfree.com
EXECUTIVE PROFILE SUMMARY
Kevin C. Oakley
www.linkedin.com/in/kevincoakley
Kevin is a veteran of over 30 years in the medical imaging industry with 23 years as a senior executive and
7 years of clinical technical management experience. His credentials include a broad and rather unique
blend of business experiences that have yielded substantial accomplishments as he has aggressively
developed his successful career. He offers huge potential to the right organization, especially if the goal is
to recruit a strategic, hardworking, hands-on senior executive that is both a proven leader and a
professional manager with outstanding marketing, sales, communications, motivational, training and
people skills. For a start-up or early stage venture, he offers an opportunity to seed a new business with
a charismatic principal that will lead by example, with the aptitude to undertake a wide range of future
management roles. For an established organization, he offers the demonstrated ability to act as a de
novo change agent for misdirected initiatives and the stimulus to achieve significant business expansion.
In addition, he is that rarity a genuine visionary entrepreneur who is, at the same time, a strong and
disciplined financial executive. Kevin is a big picture strategist, planner and enthusiastic team motivator
and has a track record of taking advantage of market opportunities, growing sales, reducing costs, and
streamlining operations in a wide range of situations. Kevin has already made his mark on this industry
and is now actively pursuing the next step in his career.
Kevin co-founded a very successful green-field start-up medical imaging company named InfiMed, Inc. As
its Senior Vice President, he was responsible for global marketing and sales, as well as domestic and
international business development. Kevin was the driving force behind this very successful privately
owned business venture for 13 years, and led the commercialization strategy that literally took a single
product concept, a digital replacement for mechanical fluoroscopic spot film devices, to a global market
share leadership position. InfiMed is credited with successfully bringing the first commercially successful
product of its type to the worldwide marketplace, which today has become an industry standardized
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diagnostic tool. Along the way, InfiMed consummated successful OEM partnerships with industry giants
such as Philips, Siemens, GE, Picker/Marconi, Hitachi, Shimadzu, Liebel-Flarsheim and others; all of
whom at one time or another incorporated InfiMed s products into their respective R/F, vascular and
cardiac based x-ray systems. Kevin also developed and executed global distribution plans for InfiMed and
successfully developed programs to compete head-to-head with the medical imaging giants mentioned
above, putting them on notice that InfiMed was a serious business that was run by a savvy management
team with a premium product line that demanded their attention. This led most of them at various times to
negotiate OEM agreements with InfiMed to mutual benefit. InfiMed placed over 2500 units during this time
frame, developed several iterations and platforms, had multiple patents granted and grew sales to $23
million dollars in a 5 year period. In 1999, Kevin left InfiMed to pursue an ambition to diversify his career
experiences by becoming a General Manager when he was recruited by Richardson Electronics, Ltd,
whom became aware of his abilities and strengths while negotiating a $15 million dollar international
distribution agreement. InfiMed still operates as a viable digital imaging business today.
As the Vice President & General Manager of the Medical Systems Group (MSG) of Richardson Electronics,
Ltd. (REL), a Fortune 1000 firm (NASDAQ RELL ), Kevin had overall responsibility for planning,
organizing, leading and controlling Richardson s business in the medical market segment with a P&L that
grew to $43 million dollars. During his tenure, Kevin s goal was to revitalize his previously marginal
business by focusing on sales team building, target selling, strategic marketing, product management and
global business development. To his credit, Kevin expanded sales from $22 to $43 million dollars and the
business gelled into a solid SBU with its last annual corporate report card (FY 01) measuring sales at an
impressive 104% and operating contribution at 111% of plan, and with total SG&A running 5% below plan.
This successful turnaround was the signal that prompted REL s senior management to actively pursue a
divestiture strategy for the medical business, which was their original hope when Kevin was recruited
because of an overriding need to enhance corporate earnings, regardless of MSG s performance. During
the ensuing 9 month spin-off process, Kevin was an active participant and facilitated this effort, while also
challenged to operate MSG in a zero investment, business as usual environment, and to maintain a
solid profitability picture. This goal was achieved on February 25, 2002, when the business was sold to
Philips Medical Systems. For his significant contribution, Kevin was rewarded a percentage of the sale as
a distinctive bonus, along with other remunerations.
After Richardson, Kevin was invited to co-launch another startup medical imaging operation to the world
marketplace named Lodox Systems NA. This business was based on an innovative product called
Statscan that used linear slot scanning Digital Radiography technology to perform full body trauma
imaging in 13 seconds. It was designed to revolutionize the speed of diagnosis for critically ill, multiple-
trauma patients (near death) in their golden hour ; the time when life threatening injuries if identified and
corrected, could save their life. Initially a consultant, he was then appointed Vice President of Global Sales
and Marketing. During his tenure, Kevin secured $10+ million dollars of market development based
business and through an aggressive Marketing and PR campaign orchestrated four distinguished
international awards for this very unique technology:
\
2003 Grand Award for Best of What s New Popular Science Magazine
2004 Product Innovation Award - Frost & Sullivan
2004 Excellence in Medical Imaging Technology of the Year Award - Frost & Sullivan
2005 SABS DISA Design Excellence Grand Award - South Africa s most prestigious design &
technology award.
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Kevin has shown professional growth as he also has held a wide range of key positions at TeraRecon Inc.
as Director or Business Development and Sales for the Ultrasound and Mini Gamma Camera Business
Units; Fujifilm Medical Systems as National Marketing Manager, Digital Radiography Systems; General
Electric Medical Systems as a Nuclear Medical Product Sales Specialist; Advanced Technology
Laboratories (ATL) as a National/Regional Sales Manager; ADAC Laboratories as a Systems Sales
Consultant/Clinical Applications Specialist and as Technical Director of Nuclear Medicine, St. Anthony s
Hospital in St. Petersburg, FL. Kevin is an ARRT/CNMT Registered Nuclear Medicine Technologist and
ARRT Registered Radiological Technologist, a graduate of Johns Hopkins University Hospital, BS Nuclear
Medicine Technology and an AAS in Radiological Technology.
Kevin grew up in a family-owned business environment in upstate New York where he learned the true
meaning of work ethic, dedication, persistence and the importance of building strong personal
relationships. He credits his career achievements to a strong family infrastructure that encouraged all of
the above. He also credits his personal achievements to the same source, which instilled the importance
of supporting and cherishing family life and understanding the important differences between his
professional and family needs. His description of himself is that of an out-of-the-box thinker and serial
entrepreneur, and is very proud of the results that have been achieved by the professional sales,
marketing and operational teams that he has built, developed and led.
Kevin is currently the President of X-elitec, LLC a strategic consulting firm that assists with the expansion
and business development of start-up high tech medical device companies. His goal is to evolve one of
his consulting opportunities into a permanent mutually beneficial leadership role, optimistic that a
developing partnership will lead to high levels of business growth and continued career advancement.
Kevin is confident that his credentials offer a young growth-oriented medical device, equipment or product
company a significant value proposition because of a proven history of making things happen, exceeding
goals and expanding businesses. The benefit he offers is that he has done it before and can avoid early
mistakes and misdirection because he has already learned from the bumps in the road . He is confident
in his ability to fast track any such organization to a true market leadership position.
Because of all of the strengths that Kevin possesses, it is expected that his window of availability will be
short-lived.
For further information, please contact Kevin directly at:
Kevin C. Oakley
President
X-elitec LLC Expertise in X-ray and Electronic Imaging Technologies
1421 East Broad Street, Suite 324
Fuquay-Varina, NC 27526 (Research Triangle area)
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