Carolyn Morgan

Email: abqrcf@r.postjobfree.com

Address: *** ******** *****

City: East Norriton

State: PA

Zip: 19403

Country: USA

Phone: 610-***-****

Skill Level: Director

Salary Range: $100,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Carolyn R. Morgan

918 Heritage Drive Eagleville, PA 19403 610-***-**** abqrcf@r.postjobfree.com

DYNAMIC MARKETING PROFESSIONAL

Results-Oriented-Priority-Driven-Inspirational Team Leader-Innovative Problem Solver

Highly qualified, energetic, resourceful, results-oriented professional offering 10+ years of versatile and high profile marketing experience developing and implementing effective marketing strategies. Extremely focused and motivated to achieve in a competitive, fast-paced working environment with a talent for interacting effectively with internal and external customers at all levels.

AREAS OF EXPERTISE

Affinity Program Relationship Management Business Development Marketing Strategies

Negotiation Skills Marketing & Budget Planning and Execution Management Experience

PROFESSIONAL PROFILE

PROVEN METHODOLOGY:

Drive business development through innovative initiatives that result in increased

revenue growth and customer retention

Successfully build and maintain key professional relationships

Contract / compensation negotiations

Manage Customized Group Specific Points and Loyalty Programs

Create and execute marketing strategies

Excellent communications skills, both written and oral

DEMONSTRATED RESULTS:

Successfully interacted with major group affinity partner`s performance through successful implementation of new programs such as American Express, Risk Syndication and Affinity Maximization.

Managed MBNA`s professional sports event marketing, internal upper level management teams, and other internal and external individuals while working within a range of marketing and leadership capacities.

Excellent qualifications in strategic planning with comprehensive knowledge of business development. Identified opportunities to enhance program strategies for the National Football Association, National Hockey League, and the National Basketball Association. Job responsibilities required extensive travel and event organization.

Strong interpersonal skills. Able to function as a productive team member, lead a team, or accomplish tasks as an individual contributor.

Proven ability to meet and exceed performance goals and optimize existing revenue streams. Excellent analytical skills.

EDUCATION

BS - Information Systems 1990

Philadelphia College of Textiles and Science (now Philadelphia University) - Philadelphia, PA

MBA - Marketing/Logistics 1994

Pennsylvania State University - Scholarship Recipient

. Internship with Merck Pharmaceuticals

CAREER PATH

VICE PRESIDENT, Bank of America Card Services

8/2010 - 12/2011

Co-Project Manager for the Business Card Services Divestiture

Co-managed the divestiture of the Financial Services business in excess of $250 million.

Responsible for maintaining project plan and conducting weekly meetings with various internal partners involved in the divestiture.

Worked with internal and external partners to develop goals and objectives.

Conducted weekly meetings with internal partners to ensure that assigned tasks were being completed in a timely manner.

Worked with Finance, Legal and an external partner to complete the valuation of the individual partner portfolios.

Worked with Legal and the Regulators to ensure all actions were in compliance.

Developed communication strategy with external consultant for Financial Services partners to make them aware of the divestiture and their options.

Prepared a presentation bi-weekly for Senior Executives to provide update on project progress and issues

Educated Financial Services Account Executives on communication strategy when speaking with partners

Worked with potential buyers to sell the portfolio.

Projected was successfully completed by the end of 2011.

VICE PRESIDENT, Bank of America Card Services

5/2005 - 8/ 2010

Sports Marketing Account Executive

Managed major sports affinity programs for the NFL. Prior programs managed include the NHL, NBA, Equestrian associations and special interest groups with combined portfolios in excess of $300 million.

Maintained a high level of knowledge of company`s products and services for proper identification of cross-selling opportunities.

Interacted with and advised sports franchise management, communicating key initiatives and driving account and outstanding loan growth.

Uncovered and leveraged new marketing opportunities to exceed new account and loan growth goals and manage all group specific rewards programs. Develop key marketing strategies and account goals.

Administrative duties include audit reviews, royalty compensation reports, program management, point program management, group reporting, customer service inquiries and acquiring group approval of marketing initiatives and materials.

Project Manager for 2008 Super Bowl and Pro Bowl corporate events.

Previous positions with MBNA include:

Vice President, MBNA

Billing Disputes Department Manager

3/2004 - 5/2005

Managed the efforts of 5 team managers, 50 representatives and 2 operation mangers dedicated to handling in-bound dispute call volume in excess of twenty thousand calls per week

Worked with operations manager to develop call routing strategies and shift schedules to achieve performance metrics

Created departmental education to ensure compliance with MasterCard and VISA rules and regulations

Developed incentive structure to improve departmental performance and motivate representatives while maintaining departmental budget

Conducted monthly listening session for bank officers to identify customer service opportunities

Prepared and administered performance reviews bi-annually to team managers and reviewed all performance evaluations for representatives

Conducted monthly one-on-ones with team managers and representatives to build a cohesive environment

Partnered with other Department Managers in other lines of business to create new job opportunities through job swapping program

Received recognition for improving department moral and performance.

Customer Strategies

Assistant Vice President, MBNA

Customer Satisfaction Department Manager

3/2003 - 3/2004

Managed the efforts of 35 business analysts responsible for responding to Customer written inquiries and maintaining account delinquency queues.

Established daily production goals and queue assignments to effectively manage monthly volume and maintain departmental standards.

Developed education materials and performance management guidelines for department analysts

Performed quality control reviews to ensure compliance with departmental standards and incentive qualification.

Worked with technology to determine solutions to decrease queue volume and exceed customer expectations.

Conduced monthly department meetings to recognize and celebrate individual and team accomplishments.

Assistant Vice President, MBNA

Business Development Department Manager - Insurance Division

12/2001 - 1/2003

Managed the efforts of 5 analyst responsible for marketing of Credit Protection products through all front-end channels; direct mail, internet, direct promotions, and statement inserts.

Developed and managed marketing plans for all endorsed and non-endorsed marketing.

Interacted with credit to develop mail strategies for approval improvement.

Developed and tested new marketing approaches to increase account acquisition

Created and managed annual marketing budget, account projections, and financial reports.

Evaluated and reported portfolio performance in relation to account acquisition, activation rate, utilization, and overall growth.

SBC Wireless:

Positions Held from 1996 -2001

Marketing Manager of Retention and Loyalty - Consumer and Business Services

Product Development Manager - Wireless Consumer Services

GTE Corporation

Positions Held from 1994-1996

Product Manager - Enhanced /Vertical Services

Market Research Analyst - Cellular Markets

COMMUNITY INVOLVEMENT

. Director of Renovation Projects - Christ Baptist Church, Philadelphia, PA

. Trustee - Christ Baptist Church

. Board Member - Christina Cultural Arts Center - Wilmington, DE

. Meals on Wheels Volunteer

. Steering Committee Advisor for the Delaware Chapter of the Black Achievers Program

. Pennsylvania State University Alumni Mentor

REFERENCES AVAILABLE UPON REQUEST

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