Manager Marketing

Stacy N. Binder

Orlando, FL *****

317-***-**** *****.******@*****.***

www.StacyBinder.com

CAREER OBJECTIVE

To use e-commerce to enable online marketing, drive traffic, create user-friendly sites to build a

stronger customer base, and ultimately increase productivity and sales.

EDUCATION

INDIANA UNIVERSITY Bloomington, IN 2005 BS Informatics, Business Minor, Spanish

Minor

UNIVERSITY OF SALAMANCA Salamanca, Spain 2003 Spanish Studies

SKILLS

Analytics/ Marketing tools experience (Google, Omniture, Coremetrics, Responsys, Exact

Target, Mail Chimp, Hitwise, etc)

Expertise in online marketing (SEM/ PPC, SEO, Email, Affiliates, Shop Compare, Ebay,

Amazon, etc.)

Expertise in Microsoft Office (Word, Excel, Access, Powerpoint, Outlook)

Proficiency in multimedia applications(Adobe Photoshop, Macromedia, etc)

Developed HTML aptitude (Dreamweaver, Frontpage, etc)

Experience with Social Media Networks (Facebook, Twitter, Google +, Forums, Blogs, Video

Channels)

Marketing, Management, Customer Service, and other general Business Operations experience

Familiarity in CSS, SQL, XML, XHTML, ASP, JAVA and PHP

Conversational in Spanish

ONLINE MARKETING EXPERIENCE

1/12- Current RP INTERACTIVE Orlando, FL

DIRECTOR OF CLIENT SERVICES Manage strategies and development of the interactive

Account Management (AM) team and Online Media (OM) PPC team to provide high-quality

hospitality industry clients with internet marketing strategies. Member of the Leadership team

with priorities in improving company standards, productivity and alignment of all departments

including Content, Social Media and Web Design. Evaluate Key Performance Indicators (KPI s)

for the AM/ OM team to ensure goals are being met while maintaining relationships with clients.

Research and educate AM team on industry trends and best practices to implement in client

services. Create contracts and assign monthly action items for each client while consistently

working on SEO initiatives. www.RevenuePerformance.com

2/11- 1/12 RP INTERACTIVE Orlando, FL

SENIOR INTERACTIVE ACCOUNT MANAGER Oversee up to 10 hospitality industry

clients internet marketing strategies. Follow monthly action plan for each client consistently

working on SEO ranking initiatives including: linking, keyword research, analytics, optimized

press releases/ articles, local search, consumer review sites and more. Add and update listings on

travel and meeting/ event planner sites to increase traffic to hotels. Update clients websites with

new content, events calendar, photography, etc. Also, manage and consult with clients on

creation of new website design, email marketing, social networking, pay-per-click, creation of

hotel packages to increase traffic and conversions. Host monthly calls with each client to report

on monthly accomplishments and advise on areas of needed improvement.

www.RevenuePerformance.com

10/08- 10/11 ROAR! INTERNET MARKETING Altamonte Springs, FL

CONTRACTED PPC MANAGER Manage Pay-Per-Click accounts for up to 5 different

companies. Setup and update PPC accounts in Google and Yahoo. Manage up to 500 keywords

per account. Constantly learn different industries to form the best campaign setup for each new

company. Use geo-targeting, international accounts, match types, dynamic ad text and other PPC

techniques to increase Quality Scores and conversions. Also, advise landing page and SEO

changes for websites to improve conversion rates.

7/09- 11/10 ORGANIC BOUQUET Maitland, FL

ONLINE MARKETING MANAGER Oversee all aspects of Online Marketing. Manage email

marketing program from creatives, design management to tracking after deployment. Increased

sales by adding certain creative elements and changing deployment day. Working on increasing

number of subscribers. Also manage all Search Engine Marketing campaigns from PPC in

Google, Yahoo & MSN (Bing) to SEO tagging. Liason for our cause marketing programs where

we partner with non-profit organizations. Manage affiliate marketing program. Oversee banner

design and emails to affiliates. Also in charge of all social media marketing. Facebook, twitter,

etc. www.OrganicBouquet.com www.OrganicStyle.com

4/07- 7/09 ECKLER INDUSTRIES Titusville, FL

SEM MANAGER Search Engine Marketing/ Online Marketing. Analyze traffic for PPC ads on

search engines: Google, Yahoo and MSN. Manage over 55,000 keywords for 10 websites, edit

landing pages and ad text to lower costs and increase ROAS. Examine competitors search results

and partnerships. Initiated banner advertising on affiliate sites and forums increasing sales 100%.

Edit title tags and website copy to increase natural rankings in search engines and other SEO

initiatives. Design and create 13 monthly emails notifying customers of new products. Explore

new email campaign ideas to boost sales including Welcome and Abandoned Cart

campaigns. Update main and club websites. www.Ecklers.com

Built new club site in HTML: www.ChevyClassicsClub.com

9/05 4/07 ROBERTS DISTRIBUTORS Indianapolis, IN

WEBSITE MANAGER - Oversaw all website activities. Managed and updated content. Created

and arranged 2 monthly email newsletters. Raised online sales over 40% after launching the site

on several shop comparison sites including Amazon.com. Increased productivity by marketing on

major search engines including Google and Yahoo using PPC and other methods. Reorganized

product search layout. Updated billing/ shipping procedures to be more accurate. Implemented

accessory tabs, inventory status and other projects that increased sales and traffic to the site.

www.RobertsImaging.com

2/06 Current WEBSITE DESIGN CONTRACTING

WEBSITE DESIGNER Design, create, and update independent websites for small businesses.

www.StacyBinder.com www.DJDrDance.com

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