"Advertising is at its most persuasive when it is solving
a client's problem."
@ramses
Will Ferrell's superbowl spot for Old Milwaukee. Check, mate. http://t.co/KlGA9AxI
Feb 7th at 6:03am
People will try and tell you advertising is a complicated business. Lies. This is all it is. Nothing more. http://t.co/AWxzYf4B
Feb 7th at 5:59am
@adambspencer Seen this Adam? http://t.co/jRylTn9P
Feb 6th at 12:28pm
@dkfcdotnet "I have no clear re-collection of that bribe."
Feb 5th at 1:14pm
I always loved that quote. RT @AnonymousPress: "Beneath this mask there is an idea, and ideas are bulletproof." -V
Feb 5th at 1:00pm
Tim WoodCreative Director
Sydney, Australia
abqpwn@r.postjobfree.com
http://www.behance.net/wordswithtim
Life is about taking that next step. For me, that next step is finding an agency that wants to create the sort of advertising I ve built my career on in Australia. Work that people talk about. Campaigns that delight clients with their results, and agencies with the odd shiny trophy or two. Advertising that aims to solve client problems with a true 360/integrated approach. Be it here in Australia, or somewhere abroad, my goal is to land at an agency and make the sort of work others look at and wish they'd done themselves. If that sounds like the sort of Creative Director you re looking for, read on.
Skills
Digital advertising, Websites, direct marketing, Creative Direction, Copywriting, Ideation, Thought Leadership, client management and liaison, Creative Dept. Development and Mentoring, Television and Content Creation, 360/Integrated Approach to Advertising
Work Experience
New Zealand
Nov 2012 – Present
Creative Director
Watch this space, people...
Feb 2009 – Feb 2012
Creative Director
Won more than 40 awards and accolades including such highlights as Commonwealth Bank (CBA) being listed as the most effective financial services brand globally (Global Effies 2011) and winning the Winged Messenger for the best piece of mail in 2011 (ADMA).
Clients:
Commonwealth Bank
The Smith Family
Foxtel
NRMA
BPAY
Australia
Nov 2004 – Feb 2009
Senior Copywriter / Copywriter
Won more than 30 awards and accolades across BMF's entire client roster with more than one third of those awards coming from international shows.
Clients:
Commonwealth Bank
The Smith Family
Foxtel
NRMA Motoring & Services
BPAY
MBF
Meat and Livestock Aust (MLA)
P&O Cruises
Ella Bache
Guide Dogs NSW/ACT
MSF
OPSM
Setanta
XXXX Gold
Lion Nathan
etc.
Sydney, Australia
Feb 2002 – Nov 2004
M&C Saatchi
Copywriter
Clients:
Qantas
Optus
NRMA Insurance
IAG
Starlight Foundation
Cirque de Soleil
Education
Sydney, Australia
Nov 2007
University of Sydney
Masters in Creative Writing
Graduated with Credit
Canberra, Australia
Dec 2001
University of Canberra
Bachelor of Arts in Professional Writing
Awarded the Allen & Unwin prize for writing the best piece of fiction from the class of 2001.
Sydney, Australia
1994
Award School
Award School
Ranked in the top 20. Invited to participate in the post-Award mentoring program.
Award Judging
Echo Awards, U.S.A.
2012 (Final Round Jury, Medals Awarded)
AWARD, Australia
2012 (DM Jury)
ADMA, Australia
2011 (Effectiveness Jury)
2008 (Creative Jury)
Caples, U.S.A.
2010 (DM Jury)
Creative Circle, Singapore
2009 (Advertising Jury)
Awards
2012
John Caples International Awards
Silver in Self Promotion (Wow Sit Down)
2012
John Caples International Awards
Bronze in Dimensional (Wow Sit Down)
2012
John Caples International Awards
Bronze in Microsite (Investorville)
2012
John Caples International Awards
Bronze in Integrated Campaign (Short and Sweet)
2012
John Caples International Awards
Finalist in Dimensional (Fan Mail)
2012
John Caples International Awards
Finalist in Flat Mail (Goal Saver)
2012
John Caples International Awards
Finalist in Flat Mail (18)
2012
John Caples International Awards
Finalist in Social Media (Wow Sit Down)
2011
John Caples International Awards
Finalist in Interactive Campaigns (Love Cricket?)
2011
John Caples International Awards
Bronze in Integrated Campaign (Fight Crub)
2010
John Caples International Awards
Finalist in Print (Word Wall)
2010
John Caples International Awards
Finalist in Dimensional (Printed Statements)
2009
John Caples International Awards
Silver in Self Promotion (Looking for people with heart)
2009
John Caples International Awards
Bronze in Ambient, Guerilla (Ella)
2008
John Caples International Awards
Silver in Dimensional (Collar Pack)
2008
John Caples International Awards
Bronze in Not-For-Profit (Collar Pack)
2011
Echo Awards
Bronze (Wow Sit Down)
2011
Echo Awards
Leader Award (Ground Zero)
2011
Echo Awards
Leader Award (Cricket Grants)
2010
Echo Awards
Bronze (Sorry you missed them)
2010
Echo Awards
Finalist (Stimulus Package)
2010
Echo Awards
Leader Award (Word Wall)
2010
Echo Awards
Leader Award (Smile)
2009
Echo Awards
Leader Award (Euro is coming)
2012
AIMIA Awards - Australia Interactive Media Association
Best in Financial Services (Investorville)
2012
Interactive Media Awards
Best In Class in Financial Services (Investorville)
2012
ADMA
Gold in Financial Services (Investorville)
2011
ADMA
Winged Messenger for Wow Sit Down (best piece of mail in 2011)
2011
ADMA
Silver in Dimensional Mail (Wow Sit Down)
2011
ADMA
Silver in Self Promotion (Wow Sit Down)
2011
ADMA
Bronze in Website (Investorville)
2011
ADMA
Bronze in CRM (School Banking Program)
2011
ADMA
Bronze in Savings, & Investment (Value of financial advice)
2011
ADMA
Finalist in Art Direction (18)
2011
ADMA
Finalist in Flat Mail (18)
2011
ADMA
Finalist in Art Direction (Wow Sit Down)
2011
ADMA
Finalist in Flat Mail (Torn Letter)
2011
ADMA
Finalist in Lending & Credit (Rewarding Driving Holidays)
2011
ADMA
Finalist in Savings & Investment (Short and Sweet)
2011
ADMA
Finalist in Not For Profit (Christmas Appeal)
2010
ADMA
Gold in Data Driven Direct (ENVY Program)
2010
ADMA
Silver in Data Driven Direct (Stimulus Package)
2010
ADMA
Bronze in Lending and Credit (Stimulus Package)
2010
ADMA
Bronze in Not-for-profit (Ground Zero)
2009
ADMA
Bronze in Not-for-profit (Word Wall)
2008
ADMA
Bronze in Direct Response Sales (Euro is coming)
2008
ADMA
Finalist in Dimensional (Printed statements)
2007
ADMA
Silver in Dimensional (Collar Pack)
2007
ADMA
Bronze in Not-for-profit (Collar Pack)
2007
ADMA
Bronze in Art Direction (Collar Pack)
2007
ADMA
Finalist in Retail (Summer Arrivals)
2006
ADMA
Finalist in Retail (Windows to your soul)
2006
ADMA
Finalist in Lending & Credit (eStatements Sign Up)
2006
ADMA
Bronze in Miscellaneous (Dad s Pack)
2006
ADMA
Bronze in Art Direction (Dad s Pack)
2012
AWARD awards
Bronze in Non-Commercial DM (Wow Sit Down)
2012
AWARD awards
Bronze in Website (Investorville)
2012
Effie Awards - Effie Worldwide
Gold in Digital Platform (Investorville)
2012
Effie Awards - Effie Worldwide
Silver in Financial Services (Investorville)
2012
Effie Awards - Effie Worldwide
Finalist in ROI (Investorville)
2012
Effie Awards - Effie Worldwide
Finalist in Most Original Thinking (Investorville)
2012
Effie Awards - Effie Worldwide
Finalist in Small Budget (Investorville)
2012
Effie Awards - Effie Worldwide
Finalist in Government (School Banking Program)
2011
Effie Global Index
CBA: equal 1st most effective financial services brand, globally.
2011
Effie Global Index
CBA: equal 16th most effective brand overall, globally.
2011
Effie Awards - Effie Worldwide
Bronze in Financial Planning (Value of Financial Advice)
2010
Effie Awards - Effie Worldwide
Silver in ROI (Stimulus Package)
2010
Effie Awards - Effie Worldwide
Bronze in Consumer Services (Stimulus Package)
2010
Effie Awards - Effie Worldwide
Bronze in One-to-one (Stimulus Package)
2010
Effie Awards - Effie Worldwide
Bronze in Best Marketing Campaign (Stimulus Package)
2011
Midas Awards
Gold in Best Use of Medium (18)
2011
Midas Awards
Silver in Digital/Interactive (Short and Sweet)
2011
Midas Awards
Finalist in Mixed Media Campaigns (Heaps Free)
2011
New York Festivals Awards
Bronze in DM Self Promotion (Wow Sit Down)
2011
New York Festivals Awards
Finalist in DR Self Promotion (Wow Sit Down)
2011
Directory Magazine
Investorville (Published)
2011
Directory Magazine
Fan Mail (Published)
2011
Directory Magazine
Wow Sit Down (Published)
2009
Directory Magazine
Ref s Pack (Published)
2008
Directory Magazine
Printed statements (Published)
2007
Directory Magazine
Dad s Pack (Published)
2007
Directory Magazine
Collar Pack (Published)
All works © Tim Wood 2012. Please do not reproduce without the expresse